T A PAI MANAGEMENT INSTITUTE (TAPMI), MANIPAL

SUPPLY CHAIN MANAGEMENT

Programme: PGDM
Batch: 2020-2022
Term: 3
Course Name: Supply Chain Management – OPS 5005
Credits: 2 (20 Hours)
Course Instructors: Prof. Sayan Mukherjee (Core) & Prof. Vasanth Kamath (Core)

PART 1
INTRODUCTION
For businesses to survive and compete, they need to provide the right product and service at
the right place at the right time and at the right price. The basic purpose of a supply chain
(SC) is to match supply with demand. With the ever-increasing complexity of customer needs
and demands, almost no organization can meet the customer’s demand solely by itself. There
is always a need to work and collaborate with other organizations for this purpose. Today the
organizations do not compete against each other, but supply chains compete against one
another. Hence all members of the supply chain should collaboratively work to match supply
with demand.
The course focuses on effective SCM practice and various key issues in supply chain
management, emphasizing SCM performance, SCM drivers, appropriate inventory
management, logistics/transportation and supply network design, and coordination in SCM.

COURSE OBJECTIVES (CO)

The course would help students in:
• Understanding strategic role of supply chain.
• Understanding the drivers of supply chain performance.
• Understanding the challenges of logistics/transportation/network planning and
managing supply chains in India.
• Developing capabilities for analytical analysis of supply chains.
COURSE LEARNING OUTCOMES (CLO)
By virtue of the learning gained in this course, the student should be able to:
CLO1: Demonstrate the understanding of the basics of supply chain management in a variety
of business context (PLG1)
CLO2: Demonstrate understanding of different modeling techniques used to match supply
with demand (PLG2)
CLO3: Understand the linkages of different stakeholders and functions used in managing a
supply chain (PLG3)

COURSE CONTENTS
• Strategic fit in supply chain
• SC drivers and metrics
• Designing supply chain networks
• Aggregate planning in supply chain
• Sales and operations planning
• Co-ordination in a SC

PRESCRIBED TEXTBOOK
Supply Chain Management: Strategy, Planning, and Operation, 7th Edition – by Sunil Chopra
and Dharam Vir Kalra

POLICY ON PLAGIARISM:
Plagiarism of any kind and to any extent would attract penalties. The assessment would be
‘zero’ for that particular component, with no further opportunity to improve. Repetition of
the offence would result in failure in the subject.

ASSESSMENT SCHEME & WEIGHTAGE

a} MID-TERM & END-TERM

Weightage Duration
Evaluation Open / Close Book CLO Tested
(%) (Minutes)
End Term 60 120 Closed Book CLO 1, CLO 2 & CLO 3

b} OTHER ASSESSMENTS:
S.
Evaluation Item* Unit of Evaluation Weight Time CLO
No.
1 Quiz1 Individual 10% After 5th Session ---
After 10th
2 Quiz2 Individual 10% ---
Session
After 16th
3 Quiz3 Individual 10% ---
Session
4 Simulation Group 10% 18-19th Session ---
 PART 2: SESSION PLAN

Session. Major Topic Pedagogy Reading

Introduction to Supply Chain Chapter 1
Management MIT Sloan Article: The
Lecture and
1 Supply Chain Management
discussion
Effect, by Laura Kopczak
and Eric Johnson
Achieving strategic fit in a Supply Chain:
competitive SC strategies, achieving
Lecture and
2 strategic fit, expanding strategic scope, Chapter 2
discussion
challenges to achieving and maintaining
strategic fit
Supply Chain Drivers and Metrics:
Impellers of SC, financial measures of
performance, drivers of SC Lecture, Class
3 performance, framework for structuring Exercise and Chapter 3
drivers, facilities, inventory, discussion
transportation, information, sourcing
and pricing.
Designing Distribution Networks: Role of
distribution in SC, factors influencing SC
design, design options for distribution Lecture, Class
4 network, online sales and distribution Exercise and Chapter 4
network, Indian FMCG sector discussion
distribution channels, Indian
commodities distribution channel.

Case Study: Blue Nile and diamond

5 Text-book case Chapter 4 – textbook case
retailing

Quiz 1 (WT – 10%)

Network Design in the Supply Chain:
Role of network design, factors Lecture, Class
Chapter 5
6 influencing network design, framework Exercise and
for network design, models for facility discussion
location and capacity allocation
Network Design in the Supply Chain:
Models for demand allocation and plant Lecture, Class
Chapter 5
7 location Exercise and
Practice case: Designing the production discussion
network at Cool-Wipes
Session. Major Topic Pedagogy Reading
Designing Global Supply Chain
Networks: Impact of globalization of SC Lecture, Class
Chapter 6
8 networks, offshoring decisions, Risk Exercise and
management in global SC, discounted discussion
cash flows
Evaluating network design decisions
Lecture, Class
using decision trees, making global Chapter 6
9 Exercise and
supply chain design decisions under
discussion
uncertainty.
Aggregate Planning in a Supply Chain:
Aggregate planning strategies, Lecture, Class
10 aggregate planning using LP, inventory Exercise and Chapter 8
planning and economic theory discussion
aberrations
Quiz 2 (WT – 10%)

11 Mid-course Review Discussion

Sales and operations planning:
Responding to predictable variability in Lecture, Class
12 SC, managing supplies, managing Exercise and Chapter 9
demand, implementing S&OP in discussion
practice.
Inventory Management in Supply Chain:
Cycle inventory - Role of cycle inventory
Lecture, Class
in the supply chain, estimating cycle
13 Exercise and Chapter 11
inventory, economies of scale to exploit
discussion
fixed costs, economies of scale to
exploit quantity discounts.
Inventory Management in Supply Chain:
Lecture, Class
Short term discounting: trade
14 Exercise, and Chapter 11
promotions
discussion
Managing Multi-echelon cycle inventory
Safety inventory, impact of supply Lecture, Class
15 uncertainty on safety inventory, Exercise and Chapter 12
managing discussion
Uncertainty in SC through Lecture, Class
16 postponement, the impact of Exercise and Chapter 12
replenishing policies on safety inventory discussion
Quiz 3 (WT – 10%)
Chapter 10
Lecture and MIT Sloan Article: The
17 Coordination in a Supply Chain
discussion Bullwhip Effect in Supply
Chains, by Lee et al.
Session. Major Topic Pedagogy Reading
Bringing it all together: Simulation manual of
“Global Supply Chain Management HBR - “Global Supply Chain
18-19
Simulation” Simulation Management Simulation”
for students
20 Debriefing and course wrap-up

PLG MAPPING FOR THE COURSE

Addressed
CLO
PLG# Program Level Learning Goal by Course?
No.
(Yes / No)
Application of Fundamentals
PLG 1 Traits: Demonstrate application of functional / conceptual Yes CLO 1
knowledge to business situations
Problem Identification and Solution
PLG 2 Traits: Demonstrate ability to identify a problem, critically Yes CLO 2
assess various alternatives and suggest appropriate solution
Integrative Thinking
Traits: Demonstrate ability to identify inter-linkages among CLO 3
PLG 3 Yes
functional areas within an enterprise and assess the impact
of external environment on its performance
Effective Communication
PLG 4 Traits: Demonstrate proficiency in Oral and Written No NA
Communication
Ethical Responsibility
PLG 5 Traits: Demonstrate awareness and assess impact of ethical No NA
behavior on business
Leadership
PLG 6 Traits: Demonstrate capability to take leadership role in a No NA
business situation
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