Cold Calling

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For Calling Database:

1. Either you can use your existing database or use various classified site to get the contact
number.
Here I am giving you one example:
https://www.yellowpages.com/

Here I have searched “Boutique Items” CA location you can see the list of contact number but
you can search different location and category.
Reach out them and try to contact the right person like Boutique owner or manager.
Avoid their salesperson or ground level workers/employee – sometimes salesperson or
receptionist will pick-up your phone. Then just him/her for contact number of the right person
or decision maker.
1. Ask them if he/she is available for discussion or not.
2. If available, then Talk to the decision maker and pitch them about our business/products
3. If he/she is busy, then fixed the meeting at his/her convenient time/next day
4. Keep following up every alternative day.
5. Take their email id to share our product catalog
6. After call discussion send the MOM/Thank you mail with the catalogue attachment to
the prospect client.

Improve your closing rate:


1. Focus all your questions on your client. Not yourself
2. Don’t follow any cold calling script. – Always remember, that cold calling & sales in
general, should be very personal. You should focus on your customer’s needs as an
individual on a case-by-case business.
3. In your initial contact with the prospect, don’t attempt to sell on your first cold call.
Focus on information gathering by asking question. Take notes and tell them you will
come back to them.
4. You are only selling professionally when you are talking to your customer about his or
her wants and needs. Focus on building the relationship and coming across as friendly.
5. First qualify the prospects and then go on to make a sale. Your initial job in your first
cold call with your customer/prospect, and the key to qualifying them, is to find out
exactly what benefit will cause this customer to buy from you.

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