Professional Documents
Culture Documents
Final Marketresearch Task
Final Marketresearch Task
Final Marketresearch Task
1: Neema Academy
A: INTRODUCTION
Neema Academy is a Nepalese ed-tech firm that aspires to digitize the country's education
system. Course content ranges from primary through secondary education on the site. It can keep
track of your progress in a class, save your notes, and develop a study plan tailored to your
specific requirements.
B: FEATURES
Users must create an account and designate whether they are a learner or a student after the
software is installed. You can use your PC to use the Neema Academy app, or you can download
it to your IOS or Android device.
While this is primarily aimed at schoolteachers, it can also be used by tutors who have been
unable to continue working due to the pandemic. In Kathmandu, Lalitpur, Bhaktapur, Biratnagar,
Dharan, Ilam, and Butwal, Neema Academy has reached out to over 200 schools. As of now, It
has16 schools on board as clients. For the upcoming academic year, 73 of these schools are
potential customers.
There are three price options available: a three-month package, a six-month package, and a one-
year plan. Students in Grade I pay the lowest prices, which rise as they progress through the
grades. On its platform, it offers both paid and free content.
The software will no longer be free as the company aims to expand. Neema Academy will begin
charging fees in the Nepali New Year.
And also Refer and Earn scheme where you can Send a referral link to your friend and earn a
referral bonus.
F: CUSTOMER SUPPORT RESPONSE
They communicate through Messenger, which normally responds within a day.The chat support
feature of Neema Academey is available only in browser.
1. They have Offline mode when there is no internet connection and displays only the
materials that you have previously downloaded.
2. The materials sourcing from Neema Academy cannot be used in any other APP, website
or printed form for commercial use.
2: Mero School
A: INTRODUCTION
Mero School is another e-learning floor in Nepal. Students can choose from a wide range of
academic alternatives on the website, ranging from traditional to contemporary subjects. It's a
user-friendly platform. The website also includes course materials for engineering majors, as
well as graphic design and illustration classes, in addition to school-level courses.
Here are few reasons why students choose Mero School (online learning platform) app.
● Multiple Choices: Mero School offers thousands of courses/choices. So, the students can
learn whatever they want!
● Comfortable Learning Environment
● Self-paced Learning
● Lower Cost
● Convenience and Flexibility
B: AVAILABLE PLATFORMS
You can simply download Mero School App from the play store or go through the website and
learn/explorer the required courses.
The company has stated that the platform has been made public targeting parents and students
who do not want to go to physical tuition and coaching due to the risk of infection and to
complete the studies missed due to Covid-19.
All of the company's videos have been made with animated and graphical elements, according to
the corporation. These movies, according to the business, were created in plain language by
professional and experienced educators. The app also includes design and language courses, in
addition to educational courses. To commemorate the launch of the new product, the company is
providing free tutorial videos for a month.
To begin the dialogue, we must provide the personal information. They do not respond within a
day after receiving an inquiry.
MeroSchool believes the data to be correct, but cannot guarantee or warrant it. This website is
meant solely as an educational and informational resource for your convenience, and should not
be considered as a replacement for traditional schooling.
3: Kullabs
A: INTRODUCTION
Kullabs is a platform for professors and students to share information. The main purpose of
Kullabs is to make information available to everyone. Students can learn through interactive
animation and YouTube videos on the platform, which is suited to government curricula. Some
pupils have begun to use the website for home-based learning. There are a small number of
schools that are exposing their kids to online independent learning at school.
B: AVAILABLE PLATFORMS
You can either use the Android app or the website to get access to the study materials. We
assume the platform is a little underdeveloped, but with more courses added, it has the potential
to create a spark in the sector.
The website is free to everyone and shares the best e-learning materials. Students from grades 6
through 12 can enjoy the available content. Notes, recordings, exercises, and practice
assessments are present as a part of the course curriculum.
They don't have a customer care mechanism on their website or on their app.
Students in grades eight through ten can use the website to complete their education online. It
was launched in February 2015 and has digitized parts of the government-designed Nepali
school curriculum. KULLABS is free to use, unlike MiDas eCLASS, which charges for its
courses.
Comparison Between Competitor with mySecondTeacher platform. (I)
PRICINGS AND Courses are in Courses are in Courses are Courses are free
OFFERINGS both paid and free both paid and free in both paid to everyone.
plan . plan . and free
plan .
CUSTOMER SUPPORT Very prompt Response within Low They don’t
RESPONSE customer support a day with less customer have customer
response. accuracy. support support
response. mechanism.
Reply after
the ticket is
generated.
LEVEL OF Excellent level of Accurate level of Limited Limited level of
TRANSPARENCY AND transparency and transparency and level of transparency
INFORMATION SHARING information information transparency and information
sharing. sharing. and sharing.
information
sharing.
TARGET AUDIENCE AND All over Nepal Certain places of All over All over Nepal
GEOGRAPHY with large scale Nepal with Nepal with with Certain
of customer. potential Certain scale of
customer. scale of customer.
customer.
II- (For Global mySecondTeacher)
1: BYJU’S
A: INTRODUCTION
BYJU'S is the technological platform of Think and Learn Private, Ltd., India's and the world's
largest for-profit distributor of digital education content. BYJU'S now offers math and science
modules for grades 4 through 12, with increased curriculum for Prek through grade 3 expected in
October 2018. Byju's App is noted for providing students with a self-paced learning experience
by allowing them to break down complex ideas. To deliver an immersive learning experience,
the app employs a variety of modern approaches such as web-based learning, visual graphics,
video-based training, and so on.
B: AVAILABLE PLATFORMS
You can purchase videos on the website or Android / iOS app. The products come with engaging
videos, mock tests, preparation tips/tricks and access to experts to receive help
Although there is room to grow exponentially in India, BYJU’s decides to enter the United States
and other English speaking international markets. It believes that the United States has a large
demand for “better learning,” a strong digital payment infrastructure, and a willingness to pay
subscription fees.
Users have a 15-day free trial period to actively use the content before being contacted by the
sales team and encouraged to pay the $160 annual subscription fee. Once payment restrictions
change, the product can be paid for in INR 1,000 ($15) monthly payments, bringing the price
more in line with other apps and making the product more accessible to a wider range of
students. This is likely to expand the product's reach even further.
can use the same ticket number. At BYJU'S, they attempt to handle and resolve concerns in the
quickest and most seamless manner possible. As a result, they ask that you direct all of your
issues to this official page.
The student can see progress through a simple visualization that is designed to provide enough
information without being overwhelming or causing stress. Parents can also monitor progress
through a dashboard that provides detailed data analytics showing which modules have been
completed and how their children scored on tests.
2: Khan Academy
A: INTRODUCTION
Khan Academy's purpose is to give anybody, anywhere with a free, world-class education. To
assist instructors and students all over the world, the Mountain View, CA-based organization
employs clever software, deep data analytics, and attractive user interfaces. Math, biology,
chemistry, physics, economics, finance, history, and grammar are all covered in online resources
from preschool through early college.
B: AVAILABLE PLATFORMS
Khan Academy wants to change this status quo by using technology to make a world-class
education available to everyone, wherever. Its purpose as a non-profit is to create high-quality
material and make it accessible via its web platform and, as of 2015, a mobile platform.
Khan Academy has local portals with translated and localized material in key regions (Mexico,
Brazil, India) and creates localized distribution methods with local partners in the international
channel.
D: PRICINGS AND OFFERINGS
Khan Academy content is available for free to anyone with access to the internet. The learning
platform consists of video tutorials, practice problems, articles, performance dashboards, and
interactive community features.
Although there is no phone number for Khan Academy, the Zendesk help desk community is the
best place to contact the support team if you have any queries or complaints.
F:
Nearly 20,000 subtitle translations are available for Khan Academy videos, which have been
translated into many languages. These translations are mostly done by volunteers with the
assistance of international collaborations.
Khan Academy's capacity to offer AP courses for college credit is a highly powerful advantage.
These Advanced Placement courses allow high school students to finish a college course before
enrolling in college. They can then gain course credit that they can use in college by completing
an exam at the conclusion. While Khan Academy provides the instruction, the exam must be
taken at the school where it is officially administered.
3.Udemy
A: INTRODUCTION
With over 24 million students, 35,000 instructors, and an incredible 80,000+ courses, Udemy is
one of the top online course platform marketplaces. Signing up to be a premium instructor is the
first step in developing a course. Another advantage of submitting your course to Udemy is that
you can quickly market it on their website. You can take use of their marketing capabilities to be
featured in site-wide discounts, receive marketing mailings, or join their affiliate network with
tier-based commissions.
B: AVAILABLE PLATFORMS
You can access your Udemy courses from various devices and platforms, on both PC and Mac
desktops / laptops, as well as Android and iOS mobile devices.
It is completely free to use. They take a 3% rev share from sales earned through instructor
coupons, 50% from students who found your course through organic search (SEO), and 75%
from sales made through sponsored search marketing.
They contribute a significant portion of tuition revenue. Instructors choose their own course fees
and receive 100% of the tuition charge for new users and 50% of the tuition fee for returning
users. That's a sizable commission on sales and a significant advantage of using their platform.E:
They offer free 24/7 support, and they also have a vast library of helpful articles.
4: Shaw Academy
A: INTRODUCTION
Shaw Academy is a platform that provides professional, accredited online courses to its students.
Shaw Academy gives students access to all of their long-form courses once they sign up.
Provider of an e-learning platform that makes tailored education available to everyone. The
company's platform specializes on giving courses in five different languages in the fields of
photography, finance, health and wellness, marketing, and technology, allowing students to earn
professional knowledge and abilities.
B: AVAILABLE PLATFORMS
You can access your Shaw academy courses from various devices and platforms, on both PC and
Mac desktops / laptops, as well as Android and iOS mobile devices.
Shaw Academy offers a free registration. You'll only need your email address and a phone
number. However, before you can enroll in any classes, you must first provide your payment
card information. Your free trial period is the first 28 days of any course. Following that, they
will bill your credit card for the monthly membership cost. The monthly cost of membership for
me would be $69.99 CAD. Your price will be determined by where you live on the planet...
Discount of $34.99 CAD for the first month - If you try to exit the page, a pop-up window will
appear, offering a discount on your first paid month. After that, it will be $69.99 CAD every
month.7 Day Free Trial The free trial period gives you the opportunity to take your first course
completely risk-free so you can browse the training area and see if it’s a good fit.
Despite the fact that they have a lot of fantastic courses, depending on your industry, you may
not be able to locate the ideal one for you. They also don't provide as many hobby classes as
platforms such as Skillshare. Their courses are fully self-paced, so you can finish them whenever
you want. They also provide excellent support and the ability to download and watch class
recordings offline.
5: Coursera
A: INTRODUCTION
Even if they have a lot of great courses, depending on your sector, you might not be able to find
the one that is right for you. They also don't have nearly as many hobby classes as sites like
Skillshare. Their courses are completely self-paced, allowing you to complete them whenever
you wish. They also offer exceptional customer service and the ability to download and watch
recorded classes offline.
Coursera offers individual courses, specialized courses, and degree programs that support on-
demand video lectures, homework exercises, peer-reviewed assignments, and community
discussion forums.
B: AVAILABLE PLATFORMS
You can access Coursera from various devices and platforms, on both PC and Mac desktops /
laptops, as well as Android and iOS mobile devices.
Coursera has recently partnered with colleges in Mexico, Colombia, and Argentina in order to
increase its reach in Latin America.Anyone interested in taking a one-time course, obtaining a
certification, or earning an online degree from a reputable institution. It is targeted at professors
who work at a HE partner institution or company.
Coursera offers free courses, subscriptions and one-off payments depending on the course or
program.
They have agents available, and you can start a chat in the bottom-right corner of this article if
you're logged in to the help center. To start a conversation, click Chat with Us.
F: LEVEL OF TRANSPARENCY AND INFORMATION SHARING
Coursera's business is built on these certifications, which give the platform validity in the eyes of
employers. Certificates are also used in Coursera's other business sectors, such as
"Specializations" and degree programs.
Comparison Between Competitor with mySecondTeacher platform. (II)
PRICINGS AND Courses are Courses are Courses are Courses are Courses are Courses are
OFFERINGS in both paid in both paid free to free to in both paid in both paid
and free and free everyone everyone. and free and free
plan . plan . plan . plan .
CUSTOMER Very prompt Reply with a Reply with a They have They have They have
SUPPORT customer day when day when articles to articles to articles to
RESPONSE support ticket is ticket is solve the solve the solve the
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inquiry. inquiry. and less and less and less
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response. response. response.
LEVEL OF Excellent Accurate Limited Accurate Accurate Accurate
TRANSPARENCY level of level of level of level of level of level of
AND transparency transparency transparency transparency transparency transparency
INFORMATION and and and and and and
SHARING information information information information information information
sharing. sharing. sharing. sharing. sharing. sharing.
TARGET All over All over All over All over All over All over
AUDIENCE AND world with India and India and world with world with world with
GEOGRAPHY large scale planning to planning to large scale large scale large scale
of customer. move in move in of customer. of customer. of customer.
other other
countries.. countries..