Assignment # 02

University Of Haripur

Khyber Pakhtun Khawa

Assignment # 02

Submitted By : Momna Satti

Roll No : F19-1055
Programe : BSCS 4th “C”
Course : Human Resources & Management
Submitted To : Maam Ayesha
Submission Date : 30 May, 2021

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Question # 1: Assess how human resource management functions help your

chosen organization in achieving its purpose?

Human Resource Management

Human Resource Management is a series of integrated decisions that form the

employment relationship; their quality contributes to the ability of the organizations and
the employees to achieve their objectives.

Human Resource Management Functions

 Managerial Functions

 Operative Functions

Managerial Functions
The HR manager is basically a manager and as such must perform the basic functions
of management which are as follows:

1. Planning:
Planning is the determination of anything in advance of the action. It involves
scanning of the external and internal environment, setting up of goals and
objectives, preparing an action plan to achieve these objectives/goals, procedures,
allocating resources.

2. Organizing:
After plans have been developed and the course of action determined, organizing
is next in order. The process of organizing is essential for accomplishing the
objectives of the enterprise.

3. Directing:
Having a plan and an organization to execute it, the next step is getting the job
done. The management is required to lead, guide, motivate, supervise,
communicate and inspire them towards improved performance.

4. Controlling:
Controlling is a very important function of management. In an undertaking, control

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consists in verifying whether everything occurs in conformity with the plan adopted,
the instructions issued and the principles laid down. In this way, controlling is a
measuring and corrective device.

Operative Functions

Operative functions are performed by the human resource manager continuously and
regularly. Its nature is like a routine type .The Operative functions are as follows:

1. Recruitment and Selection:

Recruitment is the process of captivating, screening, and selecting potential and
qualified candidates based on objective criteria for a particular job

2. Training and Development:

Training and development are the indispensable functions of human resource
management. It is the attempt to improve the current or future performance of an
employee by increasing the ability of an employee through educating.

3. Motivation:
Employees work in the organization for the satisfaction of their needs. In many of
the cases, it is found that they do not contribute towards the organizational goals
as much as they can. This happens because employees are not adequately
motivated.

4. Separation:
Since the first function of human resource management is to procure the
employees, it is logical that the last should be the separation and return of that
person to society. Most people do not die on the job.

5. Records and statistics:

The human resource or personnel department maintains the records of the
employees working in the enterprise. It keeps full records of their training,
achievements, transfer, promotion, etc.

6. Remuneration:
Remuneration is the compensation an employee receives in return for his or her
contribution to the organization. Remuneration is concerned with needs,
motivation and rewards. Managers, therefore, analyses and interpret the needs

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of their employees so that reward can be individually designed to satisfy these

needs.

7. Reward systems:
Reward systems exist in order to motivate employees to work towards achieving
strategic goals which are set by entities. Reward management is not only
concerned with pay and employee benefits.

Functions of HRM help in achieving organizational purpose

Here I choose an organization name as Pret a Manger.

It is an international sandwich shop franchise chain based in the United Kingdom,
popularly referred to as Pret. Founded in 1983, Pret currently has over 450 shops in
nine countries.
Functions of HRM help Pret A Manger in achieving their objectives by:

Scheduling work and labour: work is allocated as per capabilities of labour and
demands of production. This function even assesses future demands and needs of
change to plan supply of labour or enrichment of their talent to fulfil objective of Pret A
Manger.(Watson,2013)

Recruitment and Selection: when future demands are predicted and internal capacities
are assessed then recruitment planning is made to fill in shortage. Thus this function
acquires best talents as per potential roles to satisfy purposes of Pret A Manger.

Salary and Appraisal: compensation is designed according to skill and job description
therefore Pret A Manger obliges employee contribution with standardized payment and
benefits like bonus. Additionally, depending on performances employees are rated for
appraisals like promotions, salary revisions etc. This keeps employees satisfaction and
growth needs fulfilled which is necessary to achieve goals of business. (Watson, 2013)

Skill development: to achieve future demands Pret A Manger develops potentials of

their employees by imparting skill enrichment training. This adds to competitive
advantage of organization as well as resources to meet futuristic purposes. (Watson,
2013)

Employee relations: friendly working environment, flexible policies and welfare of

employees is maintained in Pret A Manger to keep employees satisfied and encourage
positivity. This reflects on employee’s productivity and purposes of company.

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Question # 2: In the question below you two tasks:

 Write Introduction of Chosen Company, Nature of its Business and its

general Plans in Singapore.
 Do Job Analysis that include (job description and job specification) of a
Chosen Department or a Position in the Company.

Task 1:

Microsoft Corporation

Introduction:
Microsoft Corporation is an American multinational technology company with
headquarters in Redmond, Washington. It develops, manufactures, licenses,
supports, and sells computer software, consumer electronics, personal
computers, and related services.

Its best known software products are the Microsoft Windows line of operating
systems, the Microsoft Office suite, and the Internet Explorer and Edge web
browsers. Its flagship hardware products are the Xbox video game consoles and
the Microsoft Surface lineup of touchscreen personal computers.

Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United
States corporations by total revenue;[3] it was the world's largest software
maker by revenue as of 2016.[4] It is considered one of the Big Five companies in
the U.S. information technology industry, along with Google, Apple, Amazon,
and Facebook.

Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to
develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the
personal computer operating system market with MS-DOS in the mid-1980s,
followed by Microsoft Windows.

Nature OF Microsoft Corporation Business:

Microsoft Corporation is a technology company. The Company develops, licenses, and

supports a range of software products, services and devices. The Company's segments
include Productivity and Business Processes, Intelligent Cloud and More Personal
Computing. The Company's products include operating systems; cross-device
productivity applications; server applications; business solution applications; desktop
and server management tools; software development tools; video games, and training

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and certification of computer system integrators and developers.

It also designs, manufactures, and sells devices, including personal computers (PCs),
tablets, gaming and entertainment consoles, phones, other intelligent devices, and
related accessories, that integrate with its cloud-based offerings.

It offers an array of services, including cloud-based solutions that provide customers

with software, services, platforms, and content, and it provides solution support and
consulting services.

Microsoft also design and sell hardware devices including Surface RT and Surface Pro,
the Xbox 360 gaming and entertainment console, Kinect for Xbox 360, Xbox 360
accessories, and Microsoft PC accessories.

Examples of cloud-based computing services offer include Microsoft Office 365,

Microsoft Dynamics CRM Online, Windows Azure, Bing, Skype, Xbox LIVE, and Yammer.

General Plans in foreign countries:

Mission is to enable people and businesses throughout the world to realize their full
potential by creating technology that transforms the way people work, play, and
communicate. It can develop and market software, services, and hardware devices that
deliver new opportunities, greater convenience, and enhanced value to people's lives.
Do business worldwide and have offices in more than 100 countries.

Generate revenue by developing, licensing, and supporting a wide range of software

products and services, by designing and selling hardware devices, and by delivering
relevant online advertising to a global customer audience. In addition to selling
individual products and services, it offer suites of products and services.

The company run by a board of directors made up of mostly company outsiders, as is

customary for publicly traded companies. Microsoft is an international business. As
such, it needs subsidiaries present in whatever national markets it chooses to harvest.
An example is Microsoft Canada, which it established in 1985.Other countries have
similar installations, to funnel profits back up to Redmond and to distribute the
dividends to the holders of MSFT stock.

The company is planning to upgrade its Mountain View, California, campus on a grand
scale. The company has occupied this campus since 1981. In 2016, the company bought
the 32-acre campus, with plans to renovate and expand it by 25%. Microsoft operates
an East Coast headquarters in Charlotte, North Carolina. The company opened its retail
location on Fifth Avenue in New York City. The location features a five-story glass

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storefront and is 22,270 square feet. As per company executives, Microsoft had been on
the lookout for a flagship location since 2009.

Geographic Reach:
Based in Redmond, Washington, Microsoft's sales are split between the US, which
accounts for about 50% of revenue, and other countries, which provide the balance of
sales. . Geographically, Microsoft's revenue is evenly split between the US and the other
countries.

Microsoft is one of the world's leading technology companies with products .Microsoft's
customers range from consumers and small businesses to the world's biggest companies
and government agencies

Internationally, Microsoft operates research and development centers in China and

Data centers in Ireland, Singapore, and the Netherlands

Operations and facilities in Ireland, and the UK.

The company also has offices in India, China, Canada, Australia, Germany, Japan, and
the UK.

Task 2:

Job Analysis
Job Title: Marketing Manager

Marketing Manager
We are seeking an innovative marketing manager to promote our company's brand and
services. In this role, you will be optimizing our marketing strategies, managing the
marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the
ability to identify new business leads. An outstanding marketing manager will be someone
whose expertise translates into increased brand awareness and profitability.

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Job Description:
Evaluating and optimizing marketing and pricing strategies.

Analyzing market trends and preparing forecasts.

Generating new business leads.

Increasing brand awareness and market share.

Coordinating marketing strategies with the sales, financial, public relations, and production
departments.

Developing and managing the marketing department's budget.

Overseeing branding, advertising, and promotional campaigns.

Managing the marketing department's staff.

Preparing and presenting quarterly and annual reports to senior management.

Promoting our brand at trade shows and major industry-related events.

Keeping informed of marketing strategies and trends.

Job Specification:
The candidate for the marketing manager position will possess these qualifications.
 Experience:
 10 years of progressively more responsible positions in marketing,
preferably in a similar industry in different firms.
 Experience in supervising and managing a professional staff of seven.
 Education
 Bachelor’s Degree in Marketing specialization or a related field required.
 Masters of Business Administration, Marketing specialization preferred

Proficiency in electronic marketing automation software such as Hub Spot Marketing and
Bitrix24.

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Extensive knowledge of marketing strategies, channels, and branding.

Superb leadership, communication, and collaboration abilities.

Exceptional analytical and problem-solving skills.

Strong time management and organizational abilities.

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