MEENA

BINDRA
FOUNDER OF
BIBA
Entrepreneur - Meena Bindra

Enterprise - BIBA Apperals Private Limited

Entrepreneurship - Apparels, Footwear, jewellery

 MEENA BINDRA
● One of the top most women entrepreneur in India. Her
passion was in designing clothes.
● She started her business at home. She design clothes &
sell it informally. As she got eight thousand rupees as a
loan . She first hired a tailor and buy some fabric.
● Mrs Bindra‘s fabric was mostly liked by women &
popularity of her fabric made her work famous. The
popularity was rasing & she named her brand as “BIBA”.
● Time has come where the retailer has to keep large order. They
were ordering 100 fabrics with different designs.
● Her friendly nature always used to win the heart of customer.
She never consider her customer as a customer. She always
considered them her friend.
● Her elder son Sanjay was interested in helping her in business ,
After Completing MBA he immediately joined BIBA and was
handling labours, taking orders, keeping accounts etc.
● She acknowledge her elder son as an asset. The business was
rising with turnover of Rs 8 – 10 crore. Every month they have
sold more than 2000 fabrics. This became a huge expansion.
● The turning point of BIBA was when her younger son
Siddharth had joined BIBA after graduating from Harvard
University in 2002.
● They have built their first outlet were they have made a profit
of Rs 12 lakh per month. Siddharth use to handle
Management and funding. By the time of 2012 the revenue of
BIBA raised till Rs 300 crore.
 BIBA

● Tagline of BIBA - “Fashion at affordable prices”

● BIBA is the most loved ethnic fashion brand in India. BIBA
Apparels Private Limited (“BIBA”), the Indian fashion
giant, stands true to its name.
● The brand has been dressing and embellishing demure
maidens from every corner of India since 1986.
● Contemporary ethnic fashion at affordable price is BIBA’s
commitment to fashion enthusiasts.
● The word “BIBA” is a Punjabi endearment for a young and
pretty girl.
● Today, the mix-and-match range has a very contemporary
sensibility, and the salwar-kameez range is very ethnic,
defined by an Indian crafted look, hand-block prints, and
vegetable dyes.
● It implies sublime qualities, compelling Mrs. Meena Bindra,
the founder of Biba, to use the name for the line of salwar,
kameez, and dupattas that she launched in 1986.
● Kishore Biyani has bought the stake of 42% in BIBA , an
Indian Businessman who is the founder and CEO of FUTURE
GROUP.
 Why BIBA Was A Successful Business

● At that time there were no ready-made Salwar-Kameez.

And BIBA was only industry who were selling
readymade Salwar-Kameez.
● Another point BIBA was always selling their product and
this is one of the reason they are successful are
1. Low cost.
2. Good qual
3. Deliver In time.
 Present and Future

● Today BIBA is producing more than 80,000 fabrics. The

annual turnover of BIBA Apparels is estimated at Rs.600
crores today.
● In terms of product line they have launched ‘BIBA GIRLS’ –
an ethnic wear collection for 2-12 year old girls.
● There are also plans to launch ‘Unstitched Fabrics’ in a big
way.”elling it every month.
FAME OF HER WORK
● BIBA Pioneered bollywood merchandising in INDIA in
2004 with ‘ NA TUM JANO NA HUM’
● Also provided costumes for blockbusters including
“Devdas,Hulchul,Baghban,Taal,Pardes,Yaadein”
● In 2012, it also won the Images Award for Most
Admired Women's Indian wear Brand of the Year.
● BIBA won the best women’s Ethnic wear brand of the
year at the CMAI Apex Awards in 2015.