Faculty of Art and Design

Semester End Examination Paper – B. Voc.

Department/Faculty: Industrial Design/Art and Design

Programme: B. Voc. in Product Design and Modelling
Semester / Batch: FT-2020 and PT-2020
Date of Exam: 28/08/ 2021
Course Code: VGE068
Course Title: Entrepreneurship Development

Semester End Examination

INSTRUCTIONS TO STUDENTS:

1. Answer any five questions

2. Usage of colour and suitable media such as pencil, pastels, crayons, markers or a
combinations of these are allowed

Maximum Duration: 1:30 Hours Maximum Marks: 50

IMPORTANT:
You may take this question paper away at the end of the examination. Please keep it in a safe place
for future reference

Question 1: (10 Marks)

Explain the importance of entrepreneurship development in Indian economy.

Question 2: (4+6=10 Marks)

Explain the nature and scope of women entrepreneurship development. Give any successful
story of women entrepreneur in recent days.

Question 3: (10 Marks)

Select any one following product and list out the co-products innovation for chosen product which is
driven by market need and explain the how these co-products are created market and
entrepreneurship development successfully.
I. Camera
II. Laptop or Desktop
III. Car
IV. Bike

[Example: Mobile
The co-products innovation are Mobile Back safety Cover, Selfie stick, Tempered glass (gorilla),
Screen Magnifier, Head phones, Data cable, Charger, SD Card and sim card remove pin]

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Question 4: (10 Marks)
Case Study: Retail entrepreneurship development in India: A case study of big bazaar The
Indian retail industry has strong linkages with the economic growth and development of the
economy. India is one of the largest emerging markets. It is one of the largest economics in
the world in terms of purchasing power. Retailing in India is at an emerging stage of its
evolution. Organized retailing has become more popular in big cities in India and most of the
metropolitan cities and other big cities are flooded by modern organized retail stores. Many
semi-rural areas have also witnessed entry of such organized retail outlets. Indian retail
industry is currently estimated at US$ 490 billion. India’s retail market is expected to touch a
whopping Rs 47 trillion (US$ 782.23 billion) by 2016-17, expanding at a compounded annual
growth rate (CAGR) of 15 percent, according to a study by a leading industrial body. The total
organized retail supply in 2013 stood at approximately 4.7 million square feet (sq.ft),
witnessing a strong year-on-year (y-o-y) growth of about 78 percent over the total mass
supply of 2.5 million sq.ft in 2012. The foreign direct investment (FDI) inflows in single-brand
retail trading during the period April 2000-January 2014 stood at US$ 98.66 million. Retailing
as a whole contributes almost 14-15% of India’s GDP and employs almost 8% of India’s
employable population.
Big Bazaar is credited with bringing organized mega retailing to India. The project was
conceived as a uniquely Indian hypermarket in a format that combined the look, touch and
feel of Indian bazaars with the comfort, convenience and quality that modern retailing brings.
Launched in August 2001, Big Bazaar has now become the iconic destination of modern
retailing for all sections of Indian consumers. There are more than hundred Big Bazaar stores
in big cities as well as smaller towns like Sangli, Durgapur, Panipat, Palakkad, Ambala, Meerut,
Kolhapur and Haldia. Attracting over 100 million customers every year, it has democratized
shopping in India and become synonymous with great promotions that offer quality products
at affordable prices. This typical Big Bazaar store offers over 1,60,000 products across
categories like apparel, general.

Questions:
(a) What are the entrepreneurial opportunities you can find in retail sector in India?
(b) How organized retailing has become more popular in big cities in India?
(c) How Big Bazaar retail store would retain its business in today’s competitive world among
retail firms?

Question 5: (10 marks)

Case Study: Women entrepreneurship in India: A case study of Jaishree Kabra of Kothari Silk:
A lot of adapted analogue of entrepreneurship that would fit into the rural development
context, argued here, is the broader one, the one which defines entrepreneurship as: “a force
that mobilizes added assets to accommodate unmet bazaar demand”, the adeptness to
actualize and body something from about nothing”, “the action of creating amount by affairs
calm an altered amalgamation of assets to accomplishment an opportunity”. This is why
entrepreneurship is advised to be a prime mover in development and why nations, regions
and communities that actively advance entrepreneurship development, authenticate
abundant college advance ante and appropriately college levels of development than nations,
regions and communities whose institutions, backroom and adeptness arrest
entrepreneurship.
Women entrepreneurs have a tremendous potential in empowering and transforming
society, thus synthesizing social progress and economic development. Jaishree’s dynamic and

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adaptive team generates 20 to 25 samples every day and churns out 2 to 3 catalogues every
month, each catalogue having 12 to 18 designs. They claim that none of their designs are ever
repeated. At any given time 6 to 7 teams are working on separate mandates. Each such team
comprises of sketchers, punchers and fashion designers. The sketcher puts the ideas on paper,
the puncher converts the image on paper into electronic format on computer and the
designer then assembles all the creative ideas on the computer into a coherent design for
printing. All this work is related to just one product, dress material, basically for Punjabi suits.
In market parlance, it is known as SKD (salwar kameez dupatta set). Women are now proving
to the world that their role in the society is no more limited to that of a consumer but they
can also play a major role as an enabler to bring those products and services to the consumer,
which has been very ably proved by Jaishree’s design studio, a part of Kothari Silk Mills.
Increased opportunities for women have provided them with skills which have resulted in
more opportunities to pursue economic independence. Entrepreneurship match between the
entrepreneur’s time span of comfort and the time span demands of the Endeavour will
contribute to the potential success or failure of the Endeavour, as well as indicate when
measures of success should be taken in an entrepreneurship with clear vision. Entrepreneurs,
strategies of industrialization often depend upon the emergence & development of
entrepreneurial skills and appropriate environment.

Questions:
(a) Elucidate the details of women’s entrepreneurship possible outcomes of this case.
(b) What will be the reasons behind the entrepreneurial development in case of present
study?
(c) Suppose if you are the women entrepreneur, explain the role played by you for the
economic development.

Question 3: (10 Marks)

Discuss the following in detail for the given theme:
I. Create innovative idea for chosen theme
II. Suggest the business plan for created idea
III. Explain the role of creativity in developing business

Themes: (Chose any one of them)

 Water
 Sky
 Fire
 Wheel

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