LYCEUM-NORTHWSTERN UNIVERSITY

Dagupan City

COLLEGE OF BUSINESS EDUCATION

COURSE GUIDE

Course Title/Code : Thesis Academic Year : 2021 – 2022

Name of Faculty : Ms. Mia Fernandez, MBA Semester : First
Instructor’s Email : fernandez.mia.m@lyceum.edu.ph Class Schedule : TTH 10:00– 11:30
Course Credit : Lecture = 3 units Contact Number : 09064731124
Prerequisite : None Online Consultation Hours :
Google Classroom code:

Course Description:

The course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet
customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include
market segmentation, product development, promotion, distribution, and pricing. Other topics, which will be incorporated into the course, are external environment
(which will focus on integrative topics with marketing, such as economics, politics, government, and nature), marketing research, international/global marketing
with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.

Program Outcomes:
1. Apply key theories, models and application within the business context.

2. Demonstrate critical thinking skills in business related situations.

3. Employ empirical approaches to planning and decision-making using quantitative reporting mechanisms.

4. Demonstrate written and oral skills appropriate for business communication.

5. Analyze business and organizational situations using ethical approaches to decision making.

6. Technology orientation to apply technology to enable business growth, development and sustainability.

Course Outcomes:
 1. Apply knowledge of computing, science and mathematics appropriate to the discipline.

2. Understand best practices and standards and their applications.

3. Apply knowledge through the use of current techniques, skills, tools and practices necessary for the IT profession.

Introduction:

This Course Guide for Marketing Management examines the role and importance of marketing in the firm and other organizations. We will cover topics such as
marketing plans/strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing, etc. You will find the course interesting and
informative.

General Guidelines:

This section tells you the general guidelines for completing this Course Guide. For specific guidelines and information, kindly review your student manual or your
module guide (if applicable).

1. The class code for Google Classroom specific for this course is to be given by your instructor during the class orientation.
2. Schedule properly your reading assignments and your activity accomplishments.
3. Make sure that you do things one at a time. Read the materials and watch the videos over and over until you are able to get the point of the lesson
4. You will be assessed through formative and summative methods. Kindly see requirements section at the end of this Course Guide.
5. You are expected to submit your activities/ exams on the dates indicated in this Course Guide. Late submission of activities/ exams will be dealt based on
classroom policies.
6. Your scores for assignments will be notified to you throughout your period of study.
7. You can learn a great deal from discussing aspects of your Course Guide with others. Opinions and insights formed while discussing with other people are
no less valuable than those you form while reading books or listening to lectures. There’s nothing wrong in discussing with your classmates but it should be
done before you begin your individual activities. But when you sit down and do individual activities you are expected to work alone and not to use the work
of others (in its entirety or in part) as if it is your own.
8. The instructor checks your assignments against the work of other students and against internet sources and other published material. If you submit an
assignment that contains work that is not your own without proper referencing and claiming the work of other as your own, you are committing plagiarism.
Plagiarism is a form of academic dishonesty punishable by several guidelines (See student handbook).
9. If you have concerns, kindly communicate with your instructor using the contact information given in this Course Guide.
10. If it is not possible to participate in an online discussion due to internet problems, just save your answers in a digitized format in a USB flash drive then
send it thru courier at Lyceum-Northwestern University College of Information and Computing Science, Tapuac District, Dagupan City, Pangasinan or drop it
thru the designated drop-boxes at the university.
Course Outline:

Week Topic
Week 1 Class Orientation
August 17, 2021
Unit 1 Introduction to Marketing Management
Week 1: August 16-
20, 2021 The Value and Scope of Marketing
Week 2 Dramatically Changed Marketplace
August 23- 27, 2021
Week 3: August 30 Marketing and Customer Value
- September 3,
2021,
Week 4: September Business Unit Strategic Planning
6-10, 2021
Week 5: September Preliminary Exam
13-17

Unit 2 Capturing Marketing Insights

Week 6: September Analyzing the Macroenvironment

20-24, 2021
Week 7: September Conducting Marketing Research
27- October 1
Week 8: October 4- The Marketing Research Process
8
Week 9: October Midterm Exam
11-15
Unit 3
Connecting with Customers
 Week 10: October
18-22 Creating Long-Term Loyalty Relationships
Week 11: October
25- 29 Analyzing Consumer Markets
Week 12:
November 3- 5 Identifying Market Segments and Targets
Week 13:
November 8-12 Marketing Excellence
Week 14:
November 15-19 Semi-finals Exam
Unit 4
Creating and Delivering Value
Week 15:
November 22-26 Crafting the Brand Positioning
Week 16:
November 29 Setting Product Strategy
-December 3
Week 17:
December 6 - 10 Designing and Managing Integrated Marketing Channels
Week 18:
December 13 -17 Final exams

Study Schedule (ASSURE Model)

Week Topic Learning Outcomes Activities
August 24, 2021 Class Orientation Join the online session using Google Meet
Unit 1 – Introduction to Marketing Management
Week 1: August 16-20, Topic 1: The Value and Scope of Marketing
2021 1. Explain the importance of marketing A – Analyze the Learners
2. Define scope of marketing 1. The students in this class are from College of Business Education who are
second year. All of the learners agreed to meet synchronously once a week.
 S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
1. Read your textbook (Marketing Management by P. Kotler & K. Keller, 2016
page 25-36).
2. After reading your notes you should be able to answer the following guide
questions posted in the Google Classroom
3. Watch the YouTube Video: https://www.youtube.com/watch?v=7O9y-DVfQ50
4. After watching the video, answer the assignment for this topic that will be
posted in the Google classroom.
5. Attend the online class lecture on this topic on August 26 2021 at 1:00 PM
using Google Meet.
R – Require Learner Participation
1. Group activity
a. Group with 3 of your classmates.
b. Answer Marketing Excellence page 52
c. Share it in class via Google Meet.
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on August
28, 2021 at 1:00 PM.
Week 2: August 23- 27, Topic 2: Dramatically Changed Marketplace
2021 1. Identify forces defining new marketing A – Analyze the Learners
realities 1. The students in this class are from College of Business Education who are
2. Identify the tasks necessary for second year. All of the learners agreed to meet synchronously once a
marketing management week.
S – State Standards or Objectives
Please see topic learning outcomes
 S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
1. Read your textbook (Marketing Management by P. Kotler & K. Keller, 2016
page 38-48).
2. After reading your notes you should be able to answer the following guide
questions in your study guide.
3. Watch the YouTube Video: https://brooksgroup.com/sales-training-blog/adapt-
changing-marketplace-6-steps/
4. After watching the video, answer the assignment for this topic that will be
posted in the Google classroom.
5. Attend the online class lecture on this topic on September 2, 2021 at 1:00 PM
using Google Meet.
R – Require Learner Participation
a. Group with 3 of your classmates.
b. Answer Marketing Excellence page 54
c. Share it in class via Google Meet
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
September 4, 2021 at 1:00 PM.
Week 3: August 30 - Topic 3: Marketing and Customer Value
September 3, 2021 1. Explain the effect of customer value A – Analyze the Learners
to marketing 1. The students in this class are from College of Business Education who are
2. Explain strategic planning second year. All of the learners agreed to meet synchronously once a
week.
S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
 U – Utilize Technology, Media and Materials
1. Read your textbook Marketing Management by P. Kotler & K. Keller, 2016
page 57-69).
2. After reading your book you should be able to answer the following guide
questions in your study guide.
3. Watch the YouTube Video: https://www.youtube.com/watch?v=9I2baWR-rqg
4. After watching the video, answer the assignment for this topic that will be
posted in the Google classroom.
5. Attend the online class lecture on this topic on September 7, 2021 at 1:00 PM
using Google Meet.
R – Require Learner Participation
a. Group with 3 of your classmates.
b. Answer Marketing Excellence page 80
c. Share it in class via Google Meet.
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
September 11, 2021 at 1:00 PM.
Week 4: Topic 4: Business Unit Strategic Plan
September 6-10, 2021 1. Identify the parts of marketing plan A – Analyze the Learners
1. The students in this class are from College of Business Education. All of
the learners agreed to meet synchronously once a week.
S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
1. Read your textbook (Marketing Management by P. Kotler & K. Keller, 2016,
page 70-79)
2. After reading your book you should be able to answer the questions in your
 study guide.
3. Watch the YouTube Videos: https://www.youtube.com/watch?v=rXtg-bUL0WA
4. After watching the video, answer the assignment for this topic that will be
posted in the Google classroom.
5. Attend the online class lecture on this topic on September 14, 2021 at 1:00 PM
using Google Meet.
R – Require Learner Participation
a. Group with 3 of your classmates.
b. Answer Marketing Excellence on page 81
c. Share it in class via Google Meet.
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
September 16, 2021 at 1:00 PM.
Answer the 70-item exam that will be posted in the Exam.net
September 13-17 Preliminary Exam
Start Time: 1:00 PM | Due Time: 2:00 PM
Unit 2: Capturing Marketing Insights
Week 6: Topic 1: Analyzing the Macroenvironment
September 20-24, 2021 1. Describe the influences of A – Analyze the Learners
macroenvironmental developments 1. The students in this class are from College of Business Education who are
second year. All of the learners agreed to meet synchronously once a
week.
S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
2. Read your textbook (Marketing Management by P. Kotler & K. Keller, 2016
page 94-107).

Week 7:September 27- Topic 2: Conducting Marketing Research
October 1, 2021 1. Define scope of marketing
research
2. Enumerate steps in conducting
good marketing research
3. After reading your learning materials you should be able to answer the
questions in your study guide.
4. Watch the YouTube Video: https://www.youtube.com/watch?v=pFMsHZxMq0I
5. After watching the video, answer the assignment for this topic that will be
posted in the Google classroom.
6. Attend the online class lecture on this topic on September 23, 2021 at 1:00 PM
using Google Meet.
R – Require Learner Participation
a. Group with 3 of your classmates.
b. Answer Marketing Excellence page 116.
c. Share it in class via Google Meet.
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
September 25, 2021 at 1:00 PM.
A – Analyze the Learners
1. The students in this class are from College of Business Education who are
second year. All of the learners agreed to meet synchronously once a
week.
S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
6. Read (Marketing Management by P. Kotler & K. Keller, 2016 page 110-117).
7. After reading your notes you should be able to answer the questions in the
study guide.
8. Watch the YouTube Video: https://www.youtube.com/watch?v=7nBnUMtaooI
9. After watching the video, answer the assignment for this topic that will be

Week 8: October 4-8, Topic 3: The Marketing Research Process
2021 1. Explain the Marketing Research
Process
posted in the Google classroom.
10. Attend the online class lecture on this topic on September 23, 2021 at 8:00 AM
using Google Meet.
.R – Require Learner Participation
1. Group activity
a. Group with 3 of your classmates.
b. Answer Marketing Excellence page 144.
c. Share it in class via Google Meet.
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
October 2, 2021 at 1:00 PM.
A – Analyze the Learners
1. The students in this class are from College of Business Education who are
second year. All of the learners agreed to meet synchronously once a
week.
S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
1. Read (Marketing Management by P. Kotler & K. Keller, 2016 page 124-136).
2. After reading your learning materials you should be able to answer the
questions in your study guide.
3. Watch the YouTube Video: https://www.youtube.com/watch?v=b4us4bNwAsc
4. After watching the video, answer the assignment for this topic that will be
posted in the Google classroom.
5. Attend the online class lecture on this topic on October 7, 2021 at 1:00 PM

Week 9: October 11-15,
Midterm Exam
2021
Unit 3 Connecting with Customers
Week 10: October 18-22 Topic 1: Creating Long-Term Loyalty Relationships
1. Define customer value and
customer satisfaction
2. Explain the lifetime value of
customers
using Google Meet.
R – Require Learner Participation
a. Group with 3 of your classmates.
b. Answer Marketing Excellence page 146
c. Share it in class via Google Meet.
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
October 9, 2021 at 1:00 PM.
Answer the 80-item exam that will be posted in the Exam.net
Start Time: 1:00 PM | Due Time: 2:00 PM
A – Analyze the Learners
1. The students in this class are from College of Business Education who are
second year. All of the learners agreed to meet synchronously once a week.
S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
5. Read your textbook (Marketing Management by P. Kotler & K. Keller, 2016
page 149- 169).
6. After reading your learning material you should be able to answer the questions
in your study guide.
7. Watch the YouTube Video: https://www.youtube.com/watch?v=prIrxSE_cxw
8. After watching the video, answer the assignment for this topic that will be
posted in the Google classroom.
9. Attend the online class lecture on this topic on October 21, 2021 at 1:00 PM

Week 11: October 25- Topic 2: Analyzing Consumer Markets
29 1. Define consumer buying behavior
2. Identify the major psychological
process that influence consumer
responses
using Google Meet.
R – Require Learner Participation
a. Group with 3 of your classmates.
b. Answer Marketing Excellence page 175
c. Share it in class via Google Meet.
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
October 23, 2021 at 1:00 PM.
A – Analyze the Learners
1. The students in this class are from College of Business Education who are
second year. All of the learners agreed to meet synchronously once a week.
S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
5. Read your textbook Marketing Management by P. Kotler & K. Keller, 2016
page 179-204
6. After reading your book you should be able to answer the questions in your
study guide.
7. Watch YouTube: https://www.youtube.com/watch?v=xSLMEjz7cog
8. After reading the article, answer the assignment for this topic that will be posted
in the Google classroom.
9. Attend the online class lecture on this topic on October 26, 2021 at 1:00 PM
using Google Meet.
R – Require Learner Participation
Group activity

Week 12: November 3- Topic 3: Identifying Market Segments and Targets
5, 2021 1. Identify the types of market
segmentation
2. Explain how business markets
should be segmented
a. Group with 3 of your classmates.
b. Answer Marketing Excellence page 206
c. Share it in class via Google Meet.
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
October 30, 2021 at 1:00 PM.
A – Analyze the Learners
1. The students in this class are from College of Business Education who are
second year. All of the learners agreed to meet synchronously once a week.
S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
Read (Marketing Management by P. Kotler & K. Keller, 2016 page 267-286).
After reading your learning material you can answer the questions in
2. Watch the YouTube Video: https://www.youtube.com/watch?v=0srjdRDh99Y
3. After watching the video, answer the assignment for this topic that will be
posted in the Google classroom.
4. Attend the online class lecture on this topic on November 4, 2021 at 1:00 PM
using Google Meet.
R – Require Learner Participation
Group activity
a. Group with 3 of your classmates.
b. Answer Review Question on page 292

Week 13: Topic 4: Crafting the Brand Positioning
November 8-12, 2021 1. Explain how firms develop effective
positioning in market
2. Define Brand Positioning
3. Identify alternative approaches to
positioning
c. Share it in class via Google Meet.
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
November 6, 2021 at 1:00 PM.
A – Analyze the Learners
1. The students in this class are from College of Business Education who are
second year. All of the learners agreed to meet synchronously once a week.
S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
5. Read Marketing Management by P. Kotler & K. Keller, 2016 page 297-314
6. After reading your learning material you should be able to answer the questions
in your study guide.
7. Watch the YouTube Video: https://www.youtube.com/watch?v=Rcv-J6534oE
8. After watching the video, answer the assignment for this topic that will be
posted in the Google classroom.
9. Attend the online class lecture on this topic on November 11, 2021 at 1:00 PM
using Google Meet.
R – Require Learner Participation
a. Group with 3 of your classmates.
b. Answer Marketing Excellence page 318
c. Share it in class via Google Meet
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
November 13, 2021 at 1:00 PM.
Week 14: Answer the 80-item exam that will be posted in the Exam.net
Semi-Final Exam
November 15-19 Start Time: 1:00 PM | Due Time: 2:00 PM
Unit 4 – Creating and Delivering Value
Topic 1: Setting Product Strategy
Week 15: November 22- 1. Identify the characteristics of A – Analyze the Learners
26, 2021 products The students in this class are from College of Business Education who are second
year. All of the learners agreed to meet synchronously once a week.
2. Explain the importance of product S – State Standards or Objectives
design Please see topic learning outcomes
S – Select Strategies
3. Explain how packaging, labeling,
The following teaching strategies will be used in this topic:
warranties can be used as 1. Asynchronous online learning – participation in online discussion, answering
marketing tools guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity

U – Utilize Technology, Media and Materials

1. Read Marketing Research by G. Churchill, T. Brown & T. Suter page 389- 415
2. After reading your learning materials you should be able to answer the
questions in your study guide.
3. Read the article: https://www.youtube.com/watch?v=9zhSRvBwvwg
4. After reading, answer the assignment for this topic that will be posted in the
Google classroom.
5. Attend the online class lecture on this topic on November 25, 2021 at 1:00 PM
using Google Meet.
R – Require Learner Participation
Group activity
a. Group with 3 of your classmates.
b. Answer Marketing Excellence page 416
c. Share it in class via Google Meet.
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on

Week 16: November 29 Topic 2: Designing and Managing Services
-December 3 1. Define service
2. Identify the classifications of
services
3. Explain how companies improve
service quality
Week 17: December 6 - Topic 3: Designing and Managing Integrated Marketing Channels
10 , 2021 1. Define marketing channel system
November 27, 2021 at 8:00 AM.
A – Analyze the Learners
1. The students in this class are from College of Business Education who are
second year. All of the learners agreed to meet synchronously once a week.
S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
1. Read your textbook: (Marketing Management by P. Kotler & K. Keller, 2016
page 421-445).
2. After reading your book you should be able to answer the questions in your
study guide.
3. Watch the YouTube Video: https://www.youtube.com/watch?v=HNOY8GLVy_8
4. After watching the video, answer the assignment for this topic that will be
posted in the Google classroom.
5. Attend the online class lecture on this topic on December 2, 2021 at 1:00 PM
using Google Meet.
R – Require Learner Participation
1. Group with 3 of your classmates.
2. Answer Marketing Excellence page 446
3. Share it in class via Google Meet.
E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
December 4, 2021 at 1:00 PM.
A – Analyze the Learners
1. The students in this class are from College of Business Education who are
 2. Define value network
3. Explain how channels are designed
second year. All of the learners agreed to meet synchronously once a week.
S – State Standards or Objectives
Please see topic learning outcomes
S – Select Strategies
The following teaching strategies will be used in this topic:
1. Asynchronous online learning – participation in online discussion, answering
guide questions and viewing suggested videos in YouTube
2. Synchronous online learning – joining the online class thru Google Meet
3. Offline learning – reading and self-study of printed resources
4. Peer learning – group activity
U – Utilize Technology, Media and Materials
1. Read your textbook: (Marketing Management by P. Kotler & K. Keller, 2016
page 515- 525).
2. After reading your book you should be able to answer the questions in your
study guide.
3. Watch the YouTube Video: https://www.youtube.com/watch?v=HNOY8GLVy_8
4. Attend the online class lecture on this topic on December 7, 2021 at 8:00 AM
using Google Meet.
R – Require Learner Participation
1. Group with 3 of your classmates
2. Answer Marketing Excellence on page 544
3. Share in Google Meet

E – Evaluate
1. Answer a quiz on this topic which will be posted in Google classroom on
December 11, 2021 at 1:00 PM.
Week 18: December 13 Answer the 80-item exam that will be posted in the Exam.net
Final Exam
-17, 2021 Start Time: 1:00 PM | Due Time: 2:00 PM

COURSE REQUIREMENTS:
Formative Assessment Methods:
Activities indicated in the “Analysis” part of the module
Quizzes, Oral Test, Seatwork, Recitation

Summative Assessment Methods:

Periodic Examinations
Note: Rubrics for each class work will be given by your instructor during the briefing before the activity

GRADING SYSTEM
Lecture:
CLASS STANDING…………………………………………………………………………………..…………………………………… 60%

L-NU AA 30-00-01-20

 Quiz………………………………………………………………………… 25 %

 Recitation…………………………………………………………………. 25 %

 Attendance………………………………………………………………... 10 %

 Requirement ……………………………………………………………….20 %

 Assignment …………………………………………………………….….20 %

PERIODIC EXAM………………………………………..…………………....................................................................................... 40%

Total: 100%

GRADING SYSTEM:
Semestral Grade = (Prelim Grade*25%) + (Midterm Grade*25%) + (Semi-Final Grade*25%) + (Final Grade*25%)
For every grading period:
Periodic Exam – 40%
 Student Course Work – 60 %
In order to earn a passing grade, the student should get a transmuted grade of 75%

BIBLIOGRAPHY:
Main Reference: Marketing Management by P. Kotler & K. Keller, 2016

Prepared by: Recommended by: Approved by:

MIA M. FERNANDEZ LPT, MBA DR. GENOVEVA Y. REYES, CPA, FRIAcc DR. MARINA O. ABELLA
Instructor Dean, CICS Vice-President, Academic Affairs