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Non-Financial Information Disclosure and Firm Performance
Non-Financial Information Disclosure and Firm Performance
development while improving the quality of 38% of investors acknowledged making use
life of the workforce, their families, the local of such reports in reaching their investment
community and society at large (Mbabazi, decisions and over the past two decades,
Twesige, Claude & Jaya, 2015). there have been many ideas to improve
At international level, non-financial business reporting, and nearly all of them
disclosures have attracted considerable focus on the importance of companies
interest from a number of key stakeholders providing more NFI.
such as the United Nations Global Compact, The issue of non-financial
the Global Reporting Initiative (GRI), the information has been debated in the recent
International Integrated Reporting Council years, latest analyses by Mbabazi, Twesige,
(IIRC), the Sustainability Accounting Claude and Jaya (2015) reported that most
European Commission Guidelines on investors disregard non-financial information
Reporting Nevertheless, Global Reporting (NFI) disclosures in investment decision
Initiative (GRI) guidelines on reporting making process as it could not meet their
principles and standard disclosures are still expectations. Consistent with this argument,
the most authoritative in the international Ernst and Young (2017) pointed out that only
arena (KPMG, 2017). In Nigeria, non- 38 percent of investors acknowledged
financial disclosures are regulated by code of making use of NFI in reaching investment
corporate governance 2018 which covers all decisions as emphasis were on financial
the categories of non-financial disclosures information. Odili (2018) also noted that
(environment, governance, human ratio analysis and other interpretation
resources, risk management and society); techniques on the financial statements
National Environmental Standards and cannot measure all aspects of performance.
Regulations Enforcement Agency For instance, the effect of a business on the
(Establishment) Act 2007 & 2008; environment cannot be measured using
Environmental Impact Assessment Act 2004 financial criteria, but is increasingly regarded
and so on. These laws covered the as an important aspect for investors’
environmental and societal aspect of non- decision making. Despite the continued use
financial disclosures. of financial information in the decision
These guidelines covered all the making by private sectors in Nigeria, there
categories of non-financial disclosures raging has been a continued failure of private
from environment, governance, human entities in Nigeria.
resources, risk management and society.
Statement of Problem
This study identifies social media presence,
Several stakeholders have expressed
corporate social responsibility, and risk
concerns over the need for Non-Financial
management as non-financial information.
Information to meet their expectations and
The disclosure of these non-financial not much have been done in academic
information is a strategic action that literature in addressing the usefulness and
fundamentally improves the communication
relevance of non-financial information
of organizations with their stakeholders
disclosures for investors decision making. In
(Miska, Stahl, and Mendenhall, 2013). Thus,
the developed nations, studies such as those
a recent study by Ernst and Young (2017)
of Rahim, Atan and Amrizah (2017); Hamid,
highlighted the major significance of this
Abdul Aziz, Dora and Said (2017) had
information for users, and pointed out that
models of Okoye (2016), Wan and Sulong -financial performance, which is a concern
(2015) and Hashim and Koon (2016) into a with measures such as customer satisfaction,
model covering (social media presence, employee satisfaction, shareholder wealth
corporate social responsibility, and risk maximization, and customer loyalty
management disclosures) with reference to (Venkatrman & Ramanujam, 1986).
all manufacturing firms listed on Nigerian However, in this study, return on asset was
Stock Exchange. This is to capture the real adopted as a measure of firm financial
effect of these categories of NFDs on firms’ performance as proposed by Hamann,
performance in order to meet the Schiemann, Bellora, and Guenther (2013)
expectations of investors and also identify and also employed by several other scholars
the category of non-financial inforation such as Umoh and Sylva, (2016).
disclosure that has the highest level of
Non-Financial Information Disclosure
influence on firm’s performance.
In the recent decade, non-financial
Literature Review information disclosure has witnessed and
Conceptual Literature gained a growing attention and recognition
Firm Performance in the developing and emerging nations due
The conceptualization, meaning, and to inadequacy of traditional financial
importance of firm performance have been a information reporting to fulfill the need in
recurrent topic in management scholars and assessing the organization value (PWC,
experts gathering. Starting from the classical 2017). The study also pointed out that most
era, management was concerned on how to top managers and executives in
improve performance as can be seen in the multinational companies believe that non-
first classical management theory – scientific financial performance measures outweigh
management theory by Taylor (1911). financial performance measures in terms of
Understanding the concept of performance creating and measuring long-term
and enhancing it has always been the shareholder value. According to Yusuf
concern of management practitioners, (2016), non-financial disclosures are those
consultants, scholars, and theorists metrics which include index scores, ratios,
(Venkatrman & Ramanujam, 1986; Liao & counts and other information not presented
Wu, 2009). Financial performance is a in the basic financial statements. Corporate
subjective measure of how well a firm can organizations have moved from passive to
use assets from its primary mode of business active information disclosure, from strict to
and generate revenues. This term is used as know compliance disclosure to right to know
a general measure of a firm's overall complete disclosure and they are aspiring to
financial health over a given period of time link corporate strategy with one
and can be used to compare similar firms comprehensive stream of non-financial and
across the same industry or to compare financial data (Maxwell, Smith and Brewster,
industries or sectors in aggregation (Okeke, 2010). According to Robb, Single, and
2015). Firm performance has been classified Zarzeski, (2011), NFI disclosure is viewed as
into two kinds. Financial performance, which qualitative information in the companies’
has to do with issues such as profitability, reports which exclude financial statements
return on investment, asset growth and related footnotes. According to PWC
(Venkatrman & Ramanujam, 1986), and non (2017), non-financial disclosures are used to
According to Nigerian Code of Corporate Barnett (2007) argues that the impact of CSR
Governance 2018, a sound framework for varies from one firm to the other. Flammer
managing risk and ensuring an effective (2013) tested whether CSR led to superior
internal control system is essential for performance. The results indicated a positive
achieving the strategic objectives of the relationship, but the influence is less strong
Company. when companies engage in higher CSR
levels. This advocated for the notion that
Social Media Presence and Firm
CSR has decreasing positive effects when the
Performance
levels of CSR increase. Besides the empirical
There has been an increase in the
analysis, there are various theoretical studies
debate concerning the importance and
trying to explain the relationship between
benefits of social media initiatives by
CSR and FP. Freeman (1984) and Teppo
scholars and practitioners (Lutz, 2012). The
(2007) recognizes the importance of other
controversy surrounding the usage of social
parties apart from shareholders within the
media has led to the investigation of its
organization. Firms can improve
impact on a number of organizational
performance by reducing the cost associated
outcomes and to find out if the investment
with maintaining the relationship with its
on social media equates the benefits
stakeholders.
derived. Hoffman and Fodor (2010), and
Kumar and Mirchandani (2012) note that Risk Management Disclosure and Firm
despite the seeming importance of social Performance
media on customer relations, firms are Enterprise Risk Management was
skeptical about its usage and are developed by COSO in 2004 to address risk
"questioning the return on investment (ROI) management issues related to an
of social media investments and often organization. The frame encompasses all
hesitate to integrate social media initiatives component of internal control frame work,
in their marketing strategy". Others believe but adds also the components of objective
that social media which is symbolized by setting, event identification and risk
user-generated content, is more efficacious response (Rittenberg, 2005). COSO (2011)
in customer relations when compared to the emphasizes the importance of objective
traditional communication channel and it setting in the entity and relates it to risk
positively influences users' attitudes and assessment as a precondition. However, it
behaviors (Thackeray, Neiger, Hanson and should be emphasized that the company
Mckenzie, 2008). internal control framework should be
established in order to have reasonable
Corporate Social Responsibility and Firm
assurance to achieve established objective,
Performance
risk identification and analysis are the critical
` There is still much debate over the
components. In evaluating the effectiveness
years regarding how CSR influences financial
of internal control activities, it is essential to
performance of firms. The empirical studies
assess them against entity’s objectives and
from these perspectives have never been in
related risks. Internal control should provide
accord. Some found a positive correlation;
for an assessment of the risks the agency
others determined a negative one, others
faces from both internal and external
found no correlation at all, while others
sources. Once risks have been identified,
found that, it affects companies differently.
they should be analyzed for their possible their own self-interest (Campbell, Shrives, &
effect. Management then has to formulate Bohmbach-Saager, 2001).
an approach for risk management and
Empirical Literature Review
decide upon the internal control activities
Deb and De, (2019) examine the
required to mitigate those risks and achieve
Relationship of Corporate Social
the internal control objectives of efficient
Responsibility with the Corporate
and effective operations, reliable financial
Performance of the Indian Firms.
reporting, and compliance with laws and
Methodologically, the study adopts
regulations. correlation, Regression and ANOVA analysis
Theoretical Framework to test the hypotheses. The result of the
Signaling Theory study shows that CSR has more positive
The signaling theory was propounded impacts in the financial performance of the
by Michael Spence in 1973, Yi, Davey and Companies than advertisement. Thus, the
Eggleton (2011) posits that investment in authors held that companies should
shares decisions may be significantly contribute more on CSR than advertisement
influenced by information asymmetries. as it helps to improve the performance of
Through signals of firms’ information to the the companies in the long run and improves
stock market, there may be absence of the performance of the corporates. In
asymmetric information in the market; this conclusion, the study submits that
may help investors to evaluate the financial Companies committed in CSR lead to have
conditions, operating conditions and future positive impact towards employee
prospect of a firm when making shares satisfaction, preserve talents, improve the
investment decisions. Signaling theory reputation of the firm, improve
suggested that information asymmetry could environmental impact, and plays a confident
be reduced by sending signals to interested role in community.
parties. Akhtaruddin and Hossian (2008) Etim, Uzonna, Steve, and Chibuike
note that signaling theory’s prediction is that (2018) examine the relationship between
managers of companies releases additional social media usage and firm performance in
financial as well as nonfinancial information the Nigerian telecommunication sector. The
to signal that their performance is for the Pearson Product Moment Correlation
best interest of stakeholders. Mattessich Coefficient statistical technique was used to
(2003) observes that the extent to which a analyze data collected with the aid of the
disclosure is able to represent economic Statistical Package for Social Sciences
reality is constrained by practical factors, for computer software version 22. The study
instance the tradeoffs between cost and revealed that social media usage has a
benefit. Even when a disclosure can be significant positive correlation with
presented in a manner that fully reflects performance measures of profitability and
economic reality, such an effort is not market share.
sustainable where the costs involved are not Radziahand Mahmud (2010)
justifiable. Put otherwise, noise is inherent in examines the use of social media platform
disclosures. Therefore, companies’ managers for corporate reporting in Malaysia. Their
will have an incentive to disclose all positive study motivated by the argument that social
distinguishing qualities in order to maximize media is a new communication medium in
business world. Based on the data from top a strong CSR–CFP link. The study concluded
100 companies in Malaysia, it is found that that firms with greater CSR tend to achieve
77% of the companies use various social higher financial performance.
media platforms for different purposes.
Methodology
Whilst the most popular social media
This study used ex post facto
platform used is Facebook, followed by
research design. The population of this study
YouTube, the least platforms used are blogs
is made up of manufacturing companies that
and Google+. It is found that whilst 70% of
belong to the healthcare, consumer goods
the companies use social media for and industrial sub-sectors and are listed on
corporate promotion, more than 50% of the floor of the Nigerian stock exchange
Malaysian companies use it for
market for the period between 2010 and
miscellaneous, human resource
2019. As of 31st December 2019, the total
management and corporate social
number of listed manufacturing companies
responsibility purposes.
that were included in these subsectors of
Odhiambo (2012) using scientific
interest is fifty-six (56). Hence, all the
research methodology of case study
companies which fall in any of these
research, explore whether social media is
categories but was listed after year 2010
more effective than the traditional media on
were eliminated. This is to enable us to
a brand management perspective and find
obtain a homogeneous population sample.
the implementation challenges that make it
Based on this, the target population for this
a two-face phenomenon. From the findings,
study are 7 companies from healthcare
it was deduced that only one senior and
sector, 15 companies from industrial goods
relevant person was interviewed and for sector, and 18 companies from consumer
sample of the questions used. goods sector which brings a total of 40
Akmese, Aras, & Akmese, (2016)
companies. The model for this study is
analyze and evaluate the relationship
adopted from the studies of Etim, Uzonna,
between financial performance (market
Steve, and Chibuike (2018) but modified to
value, net sales, net profits, price/earnings
suit the hypotheses of this study. Hence, we
ratio etc.) and efficient use of social media.
specify the econometric form as;
In consequence of tests, it was detected that
the data distribution was not normal Model Specification
(p<0,05) and thus Mann Whitney U test ROAit = π0 + π1SMPit + π2CSRDit + π3RMDit +
which is used for nonparametric data was π4FSIZit + π5FAGEit + ∑it
conducted. Where:
Hou, (2018) basically examine the
relationship between corporate social ROA is Return on Asset proxied as the
responsibility (CSR) and corporate financial ratio of profit after tax to total asset; SMP is
performance (CFP) in Taiwan from 2010 to Social Media Account Presence proxied as
2014. Methodologically, the study adopted dummy indicator of “1” if the firm has a
the multiple regression, and the results social media account and “0” for otherwise.
shows that the coefficient of the interaction CSRD is corporate social responsibility
between CSR and Tobin q is significant (β = proxied as a dummy indicator of “1” if the
0.0012, p < 0.5), which implies that a firm firm discloses their social activities in the
attracts more investor attention when it has annual report and “0” for otherwise; RMD is
class of linear unbiased estimators when the method of Least Squares provides minimum-
errors are homoscedastic and serially variance mean-unbiased estimation when
uncorrelated. Under these conditions, the the errors have finite variances.
Table 2: Robust Least Square Estimation Result
Variables Social Media Corporate Social Risk Firm Size Firm Age
Models Presence Responsibility management
Disclosure Disclosure
Return on Asset Model
Coefficient 0.055 -0.231 -2.968 4.335 -0.075
t_ Statistics (0.05) (-0.08) (-3.20) (7.48) (-2.968)
Probability_t {0.960) {0.934) {0.002) ** {0.000) * {0.038) **
No. of Obs 351
Prob. F statistics 0.0000
2
R 0.2209
VIF 1.04
Hettest. 0.0000
Source: Author’s computation 2021
The table above show results violated due to very low P-values which is
obtained from the robust least square statistically significant at 1% level. Hence the
regression model employed to test the effect justification for the use of the robust least
of non-financial information disclosure and square regression estimator. The result
financial performance of listed above reveals an R2 value of 0.2209 which
manufacturing firms in Nigeria. In this study indicates that about 22% of the variation in
like in most other related studies, the the dependent variable is being explained by
researcher employs the variance inflation the independent and control variables in the
factor (VIF) technique to diagnose the model. This also means that about 78% of
presence or absence of multicollinearity in the variation in the dependent variable is left
the return on asset model. Variance inflation unexplained but have been captured in the
factors (VIF) measures how much the error term. The model goodness of fit as
variance of the estimated regression captured by the Fisher statistics with the
coefficients is inflated as compared to when corresponding probability value 0.0000
the predictor variables are not linearly which shows a 1% statistically significant
related. A cut-off value of 0.44 is given for level indicates that the entire model is fit
regarding a VIF as high. Specifically, we and can be employed for discussion and
follow Gujarati (2004) which allows VIF to be policy recommendation.
less than 5. However, the result as depicted In this study, we find that the social
from the table above showed that VIF is less media account is not a significant
than five (5) for all independent variables of contributor to the financial performance of
interest. The result obtained from the the listed manufacturing firms on our
regression results reveals a probability value sample. We contradict the concerns of
of (P-value: 0.6701) obtained from the Iyanda and Ojo, (2008); Rogers, (2003);
Breusch-Pagan test as seen in the table Vishwanath, (2009) who noted that the
above. This result indicate that the primary reason why businesses are expected
assumption of homoscedasticity has been to adopt new technologies is their
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