International Marketing

1. Which one of the following is not International Marketing.

(a) Hindustan Unilever an affiliate Unilever, manufacturing soaps in India and selling them in India.
(b) MRF selling tyres manufactured in India to Hyundai motors in India.
(c) Hindustan Unilever selling soaps in foreign markets.
(d) Unilever selling soaps in India.
2. The largest importer of merchandise in the world is:
(a) USA
(b) China
(c) India
(d) Japan
3. The largest exporter of services in the world is:
(a) USA
(b) China
(c) Japan
(d) Germany
4. Developed countries as a group have merchandise trade.
(a) Surplus
(b) Deficit
(c) Balance
(d) Excess
5. Developing countries as a group have merchandise trade.
(a) Surplus
(b) Deficit
(c) Balance
(d) Excess
6. Developing countries as a group have services trade.
(a) Surplus
(b) Deficit
(c) Balance
(d) Shortage
7. Global sourcing means:
(a) Selling in different places in the world.
(b) Buying from different places in the world.
(c) Buying from the best source anywhere in the world.
(d) Expanding business globally.
8. India has merchandise trade:
(a) Surplus
(b) Deficit
(c) Balance
(d) Excess
9. Which one of the following is not an economic environment?
(a) Business cycle.
 (b) Change in industrial policy.
(c) Change in foreign trade policy.
(d) Change of government.
10. NTB means:
(a) New trade barrier.
(b) Non-trade barrier.
(c) Non-tariff barrier.
(d) New tax barrier.
11. SRC is:
(a) Self-reference criterian.
(b) Social and religious community.
(c) Social reference centre.
(d) Social, religious and cultural factors.
12. European Union is:
(a) A commonwealth of European nations.
(b) An economic integration scheme.
(c) The largest trade union of Europe.
(d) The largest trade union outside Europe.
13. Which one of the following is a NTB?
(a) Import duty.
(b) Import quota.
(c) Export duty.
(d) Transit duty.
14. Euro is the currency of:
(a) European countries.
(b) All members of Eu.
(c) Many members of Eu.
(d) West European countries.
15. ASEAN is:
(a) Association of South European and American nations.
(b) Asian Social and Economic Association.
(c) Art, Service and Environmental Association of Nations.
(d) Association of South East Asian Nations.
16. Which one of the following is a trade bloc.?
(a) OECD.
(b) G-8.
(c) NAFTA.
(d) NATO.
17. An important objective of WTO is:
(a) Free and Transparent trade.
(b) Bilateral trade liberalisation.
(c) Trade balancing.
(d) More trade blocs.
 18. A book published to the first time is a:
(a) Primary source of data.
(b) Secondary source of data.
(c) None of these.
(d) Both of these.
19. In research, questionnaire refers to:
(a) The major issues raised in the research.
(b) A schedule.
(c) An instrument used for data collection.
(d) None of these.
20. Marketing Information system is:
(a) A system for collection, processing, storing and dissemination of information related to
marketing.
(b) Marketing research system.
(c) A system for providing information about the company and its products to the market.
(d) A part of the marketing research system.

21. Which of the following is not exploratory research:

(a) Study of secondary data.
(b) Case Study.
(c) Survey of knowledgeable persons.
(d) Statistical study.
22. Which of the following is not non-probability sampling?
(a) Convenience sampling.
(b) Quota Control sampling.
(c) Judgmental sampling.
(d) Random sampling.

23. A study of a selected number of units of a population is:

(a) Census study.
(b) Sample study.
(c) Experimental research.
(d) Restricted Study.
24. Which of the following is not a reason for market selection?
(a) Some markets are not viable.
(b) Some markets are too cumbersome is operate in.
(c) The company does not have the capability to operate in all markets.
(d) All markets are equally attractive.
25. Which of the following is a firm related factor?
(a) Marketing objectives.
(b) Competitive trends in the industry.
(c) Demand and supply trends in the market.
(d) Growth rate of the industry.