Total No.

of Questions 10 [Total Pages 3

(2119)

9152
M.B.A. Examination
STRATEGIC ANALYSIS
Paper 301

(Semester-III)

Regular:60
Time Three Hours] Max. Marks ICDEOL: 100

The candidates shall limit their answers precisely within the

answer-book (40 pages) issued to them and no supplementary/
continuation sheet will be issued.

Note Attempt five questions in all, selecting one question

from each unit. All questions carry equal marks.

UNIT-I

1. 'Strategic Management is the determination of basic long

term goals and objectives of an enterprise and adoption of
course of action and allocation of resources necessary to
carry out these goals.' Explain this statement.

9152/700/7T7/144 P.T.O.
2. How do you define
corporate objectives? UNIT-V
between purpose, mission, Distinguish
goals. long-term objectives and
Portfolio Analysis assist strategists in
How does Corporate firm's
businesses in a
decision regarding
UNIT-II making strategic
portfolio?
3. 'Structure and strategy married to each other.
are
How does Product Market
the relationship between Bring out 10. What is Product Market Matrix?
structure and
strategy. Matrix help strategists?
4. What is value chain
analysis? What are the cost drivers of
value chain analysis?
Miso
UNIT-III
5. What is the need for environmental
scanning? How do
economic and social environments influence business?
6. What are different methods and approaches of environmental
forecasting?
UNIT-IV
7. What are grand strategies? Discuss major types of Grand
strategies.
8. Discuss in detail the Turnaround strategies.
9152/700/T7/144 2 9152/700/777/144 3
Total No. of Questions - 10]
[Total Pages:2
(2119)

9159
M.B.A. Examination
STRATEGIC MARKETING
Paper MM-03
(Semester-II)

Regular:60
Time Three Hours] [Max.Marks:ICDEOL 100

The candidates shall limit their answers precisely within the

answer-book (40 pages) issued to them and no supplementary/
continuation sheet will be issued.

Note : Attempt five questions in all, selecting one question

from each unit. All questions carry equal marks.

UNIT-I

1. What is competitor analysis? Explain ways of identifying

existing competitors.

2. Identify and examine the various reaction patterns of

competitors.

9159/700/777/151 [P.T.O
 UNIT-II

3. Explain the strategies that are

generally used by market
leaders.

4. Write a note on marketing strategies used to protect and

expand market share.

UNIT-III

5. Explain the strategies that are generally used by market

followers. con caglol fidal Coutlye
6. Critically examine market nicher strategies.
UNIT-IV

7. Explain the market strategies which can be used for

emerging industries.

8. Discuss the relevance of market strategies for

declining and
fragmented industries.

UNIT-V

9. What is brand positioning? Describe the

strategies used by
firms for brand positioning.

10. What is competitive advertising? Explain the role of

competitive advertising in creating marketing strategy.

9159/700/777/151 2
 Total No. of Questions 10] [Total Pages 2
-

(2119)

9154
M.B.A. Examination
MANAGEMENT INFORMATION SYSTEM
Paper 302
(Semester-II)
(New Syllabus)

Time Three Hours] Regular: 60

Max. MarksIcDEOL 100

The candidates shall limit their answers precisely within the

answer-book (40 pages) issued to them and no
supplementary
continuation sheet will be issued.

Note Attempt five questions in all,selecting one question

from each unit. All questions carry equal marks.
UNIT-I

1. Can't we do without MIS in business organizations? Discuss

the emergence of MIS.

2. Explain the following

(a) Financial Information System.
(b) Human Resource (Personnel) Information system.
9154/700/77/146 P.T.O.
 UNIT-II

3. What do you mean by decision-making? Explain different

types of decisions.

4. Define E-commerce. What are different types of

E-commerce?

UNIT-II

5. Define a system. Explain the role of a system analyst.

6. Briefly explain the phases involved in system development.

UNIT-IV

7. What is Enterprise Resource Planning (ERP)? Discuss its

features and merits.

8. Define Data Base Management System (DBMS) and discuss

different types of DBMS.

UNIT-V

9. Explain the Social Dimensions of Computerization.

10. What is Cloud Computing? How it is useful in today's

environment?

9154/700/777/146 2
Total No. of Questions - 10]
[Total Pages: 2
(2119)

9158
M.B.A. Examination
MARKETING RESEARCH
Paper MM-01
(Semester-I)

Time Three Hours]

Regular:60
[MaxMarksICDEOL 100

The candidates shall limit their answers precisely within the

answer-book (40 pages) issued to them and no supplementary/
continuation sheet will be issued.

Note Attempt five questions in all, selecting one from each

unit. Each question carries equal marks.

UNIT-I
S2adrA
1. What do you mean by Marketing Research Process?
Elaborate its steps. dop

2. "Note down the criteria for formulating a research problem

9158/700/777/150 P.T.O.
 UNIT-II

3. Define research design. Explain its types.

4. Differentiate Exploratory and Experimental research designs

with suitable examples.

UNIT-III

5. What are the basics measures of central tendency used for

data analysis?

6. Note down different steps involved in the Tabulation and

Graphs preparation.
UNIT-IV

7. Define and differentiate sampling and non-sampling errors.

8. Elaborate Sample, Sampling, Sampling Frame and Unit of

Sample.
UNIT-V

Write down the applications of Research in Marketing

9.
Management.
Research and Sales
10. Define and differentiate Advertising
Promotion Research.

9158/700/777/150 2
Total No. of Questions 10] [Total Pages 2
(2119)

9161
M.B.A. Examination
INDUSTRIAL RELATIONS
Paper: HRM-01
(New Syllabus)
(Semester-II)

Time Three Hours]

Regular:60
[Max. Marks 1CDEOL: 100

The candidates shall limit their answers precisely within the

answer-book (40 pages) issued to them and no supplementary/
continuation sheet will be issued.
Note: Attempt any five questions. All questions carry equal
marks.

1. What are the emerging trends in Industrial relations in the

era of globalization ?

2State the approaches relating to Industrial relations in India.

What is Trade Union ? Explain the objectives of a trade
union.

9161/700/777/153 [P.T.O.
 Aeropidim
Write short notes on the following:
4
(a) Strikes and Lockouts.

(b) Authorized deductions.

() Political influence of Trade unions.

5. What is the object underlying the Industrial Disputes Act,

1947 ?

6. What is Grievance ? Explain its causes.

main objective of Collective bargaining is to ensure

The
cordial relations. Justify.

limitations of Collective
8 Explain the advantages and
bargaining in India.

9What is WPIM ? Explain its objectives.

10. 'Workers' participation in management has failed in India.'

Do you agree ? Justify your answer.

inyovod siur

Ponmns

9161/700/777/153 2
Total No. of Questions 10] (Total Pages: 3
(1118)
8149
M.B.A. Examination
LABOUR LEGISLATION
Paper HRM-06
(Semester-I)

Regular: 60
Time Three Hours] [Max. Marks: ICDEOL:100

within the
The candidates shall limit their answers precisely
answer-book (40 pages) issued to them and no supplementary/
continuation sheet will be issued.

in all, selecting one question

Note Attempt five questions
from each unit. All questions carry equal marks.

UNIT-I

1. What is a 'Factory' ? Describe the health provisions as

discussed in the Factories Act, 1948.

2. Briefly describe thefollowing terms

(a) Welfare provisions as discussed in Factories Act, 1948.
is
(b) On the death of a member of a Provident Fund, how
money due to him disposed of ?
8149/700/777/782 P.T.O.
 under the
Equal
constituted
UNIT-I Committee
The Advisory
b) Remuneration Act, 1976.

3. Describe the important provisions of the Payment of Nages UNIT-V

Act, 1936. Can the wage be-deducted ?
constitution of the
establishment and
Write short notes on the following: the
4. State briefly about The Standing
9. State Insurance
Corporation.
Bmployees' their powers
(a) Main provisions as in the Minimum Wages Act, Council and
1948 Medical Benefit
Committee and the

b) Total disablement as discussed in the and duties.

Compensation Act, 1923.
orkmen's
notes o n the following:
UNIT-II
10, Write short
(a)TradeUnions.
5. Differentiate between "Strike and Lockout'. When does (b) Gratuity.
a
strike and lockout become illegal ?
6. Write short notes on the following:

(a) Lay-off and Retrenchment.

b)Tribunals.
UNIT-IV

Define the following terms as used in Maternity Benefit Act,

1961
(a) Maternity Benefit.
b) Medical Bonus.

8. Briefly describe the following terms:

(a) The Central Advisory Board constituted under the
Contract Labour (R&A) Act, 1970.

8149/700/77/782 2 8149/700/T7782 3