NAME –ARUSH SAXENA

ENROLLNMENT NO-21BSP0755

SUBJECT- MARKETING MANAGEMENT

SECTION-A

ENVIRONMENTAL FACTOR DESCRIPTION

A highly contagious respiratory disease caused by the SARS-CoV-2 virus. SARS-

CoV-2 is thought to spread from person to person through droplets released
when an infected person coughs, sneezes, or talks. It may also be spread by
touching a surface with the virus on it and then touching one’s mouth, nose, or
eyes, but this is less common.

The most common signs and symptoms of COVID-19 are fever, cough, and trouble
breathing. The signs and symptoms may be mild or severe and usually appear 2 to
14 days after exposure to the SARS-CoV-2 virus. Some people may not have any
symptoms but are still able to spread the virus. Most people with COVID-19
recover without needing special treatment. But other people are at higher risk of
serious illness. Those at higher risk include older adults and people with serious
medical problems, such as heart, lung, or kidney disease, diabetes, cancer, or a
weak immune system. Serious illness may include life-threatening pneumonia and
organ failure.

IMPACTS OF COVID ON MARKETING

The various impacts on marketing are listed below-

1.World Economics struggling with rising unemployment.

2. Most of countries now in recession

3.Travels are still far from taking off.

4. Hospitality sector has shut its doors worldwide

5.The rise of Pharmaceutical companies.

NAME –ARUSH SAXENA

ENROLLNMENT NO-21BSP0755

SUBJECT- MARKETING MANAGEMENT

SECTION-A

6.Stock markets had seen tremendous fall down.

7.Customers started taking online products.

8.Various Bussinesses have adopted online medium for working of their business.

Marketing Respond

1.Restaurants have started take away system in restaurant so that there will be
Less chances of affected by coronavirus.

2.Various Companies have started working online . So their employees are

working from home.

3. Various companies who were in loss started business of most necessary

products like oxygen cylinders, masks which helped them to recover
in this pandemic.

4. Mostly companies are adapting digital marketing strategy . They are doing
Marketing of their products on digital platforms.

5..Since the physical meet-ups and seminars seem to be a general idea by seeing the
current scenario of the world, and increased activity on the internet and advertisements
can help in reaching the target clients at this time. Since the audience will be heavily
hooked to the internet, it is the best time to make a dominant prevalence on the internet
through various methods. Updating website and keeping a keen eye on site visitors is
one of them. As the world is fighting these challenging times with unity, being a
company, you must advertise notes of compassion that eases the sentiments of your
clients in these critical times.
NAME –ARUSH SAXENA

ENROLLNMENT NO-21BSP0755

SUBJECT- MARKETING MANAGEMENT

SECTION-A