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Integrated Marketing Communlcatlon ©2015 (langage Learning India Pvt. Ltd.

Terence A. Shimp _ _ __ _
Orlglnai Edltlon © 2010, 200} South—Western. Cengage Learning

integrated Marketing Communications in Advertising und Promotion, Be

by Terence A. Shimp

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ISBN-13: 973-81—315—2582—3
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