BUSINESS PLAN

P. O BOX 996-00100, Nairobi

TEL: 0706246752

EMAIL:

PRESENTED BY : NZYOKI JANET MUTANU

INDEX NUMBER : 401049207

SUPERVISED BY : COLLEGE OF HUMAN REOURCE MANAGEMENT

PRESENTED TO : KENYA NATIONAL EXAMINATION COUNCIL IN

PARTIAL
FULFULLMENT OF THE REQUIREMENT FOR THE
AWARD OF DIPLOMA IN HUMAN RESOURCE
MANAGEMENT

DATE OF PRESENTATION : July, 2014

DECLARATION

I hereby declare that this business plan is my original work. I also affirm that it has not been
presented to this institution or any other college for academic purposes, or for any other
purpose.
Name : Janet Mutanu Nzyoki

Admin No: 401049207

Signature : ………………………………………..

Date : ………………………....................................

This business plan has been submitted to Kenya National Examination Council with my
permission as the trainee’s supervisors

Name : Nancy Ombati

Signature: …………………………………………..

Date : ………………………………………………..

The business plan has been duly submitted to the Kenya National Examination Council for
examination with my approval as the College Principal

Signed and stamped by the College Principal, IHRM,

Name : ……………………………………………….

Signature: ……………………………………………

Date : …………………………………………………

DEDICATION
I dedicate this business plan to my family members:

Dad, Nzyoki, Mum, Roda, Brothers; Davis and Dennis

You gave me a reason to study hard.

ACKNOWLEDGEMENT
I am very grateful to the almighty God for giving me good health, guidance, and the strength
to do my business plan work. My sincere thanks also go to my parents Joseph and Roda
Nzyoki and my cousin Felix Malombe for their moral, social and financial support during
writing of the business plan.

I also appreciate my friends Naomi and Priscilla for their corrections and support.

Thanks to my business plan supervisor, Mrs. Ombati for guidance and support during the
business plan.

May God Bless you all.

CONTENTS
DEDICATION ........................................................................................................................................ 2
ACKNOWLEDGEMENT ...................................................................................................................... 3
CONTENTS............................................................................................................................................ 4
1. EXECUTIVE SUMMARY............................................................................................................. 6
1.1. Business description................................................................................................................ 6
1.2. Marketing Plan ......................................................................... Error! Bookmark not defined.
1.3. Organizational and Management Plan ..................................... Error! Bookmark not defined.
1.4. Operational plan ....................................................................... Error! Bookmark not defined.
1.5. Financial Plan........................................................................... Error! Bookmark not defined.
2. BUSINESS DISCRIPTION ............................................................. Error! Bookmark not defined.
2.1. PERSONAL BACKGROUND.............................................. Error! Bookmark not defined.
2.2. INVOLVEMENT OF THE BUSINESS ............................... Error! Bookmark not defined.
2.3. NATURE OF THE BUSINESS ............................................ Error! Bookmark not defined.
2.4. NAME OF THE BUSINESS ................................................. Error! Bookmark not defined.
2.5. BUSINESS LOCATION AND ADDRESS .......................... Error! Bookmark not defined.
2.6. COMMENCEMENT OF BUSINESS OPERATIONS ....... Error! Bookmark not defined.
2.7. INDUSTRY ............................................................................. Error! Bookmark not defined.
2.8. ENTRY AND GROWTH STRATEGY ............................... Error! Bookmark not defined.
2.9. JUSTIFICATION OF THE BUSINESS .............................. Error! Bookmark not defined.
2.10. GOALS OF THE BUSINESS ........................................... Error! Bookmark not defined.
CHAPTER THREE ................................................................................. Error! Bookmark not defined.
3. MARKETING PLAN ...................................................................... Error! Bookmark not defined.
3.1. INTRODUCTION.................................................................. Error! Bookmark not defined.
3.2. Marketing area ....................................................................... Error! Bookmark not defined.
3.3. Customers ............................................................................... Error! Bookmark not defined.
3.4. COMPETITORS.................................................................... Error! Bookmark not defined.
3.5. MARKETING SHARE ......................................................... Error! Bookmark not defined.
3.6. PROMOTION ........................................................................ Error! Bookmark not defined.
3.7. DISTRIBUTION STRATEGY ............................................. Error! Bookmark not defined.
CHAPTER FOUR.................................................................................... Error! Bookmark not defined.
4. ORGANIZATION AND MANAGEMENT PLAN ........................ Error! Bookmark not defined.
4.1. INTRODUCTION.................................................................. Error! Bookmark not defined.
4.2. BUSINESS MANAGER AND QUALIFICATIONS .......... Error! Bookmark not defined.
 4.3. PERSONNEL, NUMBER AND DUTIES ............................ Error! Bookmark not defined.
4.4. RECRUITMENT, TRAINING AND PROMOTIONAL PROGRAM ...Error! Bookmark
not defined.
4.5. LICENSES, PERMITS AND BI-LAWS .............................. Error! Bookmark not defined.
4.6. SUPPORTIVE PROFESSIONAL AND SERVICES ......... Error! Bookmark not defined.
4.7. REMUNERATION AND INCENTIVES: ........................... Error! Bookmark not defined.
CHAPTER FIVE ..................................................................................... Error! Bookmark not defined.
5. PRODUCTION AND OPERATIONAL PLAN .............................. Error! Bookmark not defined.
5.1. PRODUCTION FACILITIES AND CAPACITIES ........... Error! Bookmark not defined.
5.2. PRODUCTION STRATEGY ............................................... Error! Bookmark not defined.
5.3. REGULATIONS AFFECTING THE BUSINESS OPERATIONS.. Error! Bookmark not
defined.
5.4. ESTIMATED DAILY SALES .............................................. Error! Bookmark not defined.
CHAPTER SIX ........................................................................................ Error! Bookmark not defined.
6. FINANCIAL PLAN......................................................................... Error! Bookmark not defined.
6.1. ASSUMPTIONS ..................................................................... Error! Bookmark not defined.
6.2. PRE-OPERATIONAL COSTS ............................................ Error! Bookmark not defined.
6.3. RAHISI CEREALS STORES BALANCE SHEET ........... Error! Bookmark not defined.
6.4. BREAK-EVEN LEVELS ...................................................... Error! Bookmark not defined.
6.5. PROFITABILITY RATIO.................................................... Error! Bookmark not defined.
6.6. PROPOSED CAPITALIZATION........................................ Error! Bookmark not defined.
6.7. DESIRED FINANCING ........................................................ Error! Bookmark not defined.
6.8. RETURN ON EQUITY ......................................................... Error! Bookmark not defined.
6.9. RETURN ON INVESTIMENT ............................................ Error! Bookmark not defined.
REFERENCES ....................................................................................... Error! Bookmark not defined.
APPENDICES ......................................................................................... Error! Bookmark not defined.

CHAPTER ONE
 1. EXECUTIVE SUMMARY

1.1. Business description

This business will operate under the name Rahisi Cereals Stores and will be situated in
Mathare North area III. It operate as a sole proprietor by Janet Mutanu Nzyoki as the
Proprietor .The Proposed Business’ address will be P.o Box 996-00100,Nairobi ; and will use
owner’s phone number 0706 246 752 for communication. It will commence on 1st January,
2020. The main activity of the business will be selling of various types of cereals.