EAE Business School Minor: Design Thinking

 
 

 
 
 
 
 
Minor
Design Thinking
 
 
Camila de la Guardia
Carolina Delfini Junqueira Franco
María de Lourdes Basagoiti
Kolachana Sai Sri Harsha
Victoria Fayos
 
 
 
 
 EAE Business School Minor: Design Thinking

Student Visa Processes in Madrid

Target Audience: International students who came from non-European countries to Spain

The Challenge
The regulatory processes for obtaining the TIE are extremely time-consuming and onerous.
There is a great deal of information that is puzzling. The objective of this work is to assist
students in gaining an understanding of process.

Situation:
Gabriela is a 26-year-old Colombian who moved to Madrid from Bogotá to pursue a master's
degree in psychology at EAE Business School. She's new to Spain and only has three months
to acquire her TIE, and she has no clue how to acquire it. She knows she needs to do it, but
she has no idea where to start.
She was told it was on Extranjera by the university, but the website is lacking in information,
and she is unsure of the fees she is responsible for and where to pay them. She also received
an email from a company that offered to assist her with the procedure for a fee. A colleague
mentioned our App when she became scared and disoriented.
She would find all of the processes and papers she'd need for her TIE there. It offers a
convenient design and is interactive. She can examine sample documents and even scan them
to ensure that everything is in order. She may use the links to schedule the "citas" and
monitor the procedure from within the app. It also includes a network of people that can
assist her from across the nation.

Our Pitch:
Foreign students frequently have trouble obtaining the TIE; it is a bewildering and difficult
procedure; therefore, we designed this Application to facilitate them. You can locate the
papers you will need in the Application, as well as connect with a community of students
who are going through the same thing, who Obtained TIE and it facilitates to ask questions to
help make the process smoother and easier.

Business Model:
Customer Segment:
International students who came from non-European countries to Spain, Who don’t have any
European citizenship.
Customer Relationship:
We Maintain customer relationship in a friendly, easy, Interactive and contains clear
information.
Channel: Digitalized and it is business to customer model.
Key Partners: Application Developers, promoters, Investors for the application, Companies
that wishes to advertise with us in the application, Education Institutions are the Key partners
 EAE Business School Minor: Design Thinking

of the Business. Spanish Government can be the partner in the future to ensure smooth
process of getting TIE for the students.
Key Activities: Facilitate the process for students that have go through it. Help with all the
required documents to make it more agile.
Key resources: Application, Information, Documentation Required, Government Website for
regular updates are the key resources for us.
Cost Structure: Development of the application and Salaries to the employees who are into
application maintenance and regular updating of it.
Revenue Streams: Advertising from different companies like Housing, Insurance, Shopping.
Value Propositions: Aiding the international students to get their TIE. Establish and enhance
the communication between users. And assisting the students to know the required
documentation for TIE Procedure.

Value Proposition
Products & Services:
Digitalized Platform which is invented to help the international students with the process of
getting their TIE.
Required Documentation and Necessary Updated Information.
Gain Creators:
Clear step by step guide to stand them out in the process of getting TIE.
Application will be containing all relevant information and documents required with samples.
This is the location where all the most significant connections for the whole procedure will be
found.
Pain Relivers:
Students community will be gained with all the required information for filing TIE.
Chat Window option, FAQ’s, Significant Links to check the information.

Gains:
Students will have the pertinent and accurate information and Required Documentation for
obtaining the TIE and Finally actions to be taken to get TIE.
Pains:
The whole process to obtain TIE is puzzling. Misinformation and Misconceptions in the
process, Hard to find proper documentation Links and Ambiguous Deadlines for the timely
submission of Documents.
 EAE Business School Minor: Design Thinking

Customer Jobs:
Getting the TIE in a Smoother and Convenient way, Preparing the relevant documentation for
a wonderful staying in Spain.

Free/ Freemium
Users can download and navigate the application for free of cost.
Social Media Platform for downloading the app and Pay download cannot be works as the
students unable to pay the amount as they reach newly to Spain.
The income for us will be generated from advertisements.
Expecting the real-estate agencies, Insurance Companies, Bars, restaurants, shopping malls
are the potential advertisers.
As the students will search for these things primarily.