CANVAS BUSINESS MODEL

1. Customer Segmentation
- Average income families from 30-70 million VND/ month
- Average income person:
+ Teachers at Ton Duc Thang University

Early adopters:

+ Average income families

+ Teachers at Ton Duc Thang University
2. Problem
- Poor hygiene in Growing and Consuming vegetable
Existing alternatives
+ Buying vegetables from Food stores such as: Vinmart, 7/11, Supermarket, etc.
+ In some cases, some families tend to grow their own products for personal use
3. Solution
- Grow the product with Health Certificate and others
- The product of TDTU has already been proved are clean and safe to consume. By
implementing techniques and discovering a new and cleaner way to grow the vegetable, this
will solve the Problem of Poor Hygiene
- Build a TDT own vegetable store to promote the product
4. Unique Value Proportion
- Fresh and Clean source of vegetables
- Using new techniques certified by International
5. Revenue Stream
- Generate Revenue through selling product
- Revenue
6. Channels
Inbound Channel: Supermarkets, TDTU own vegetables stores
E-commerce: Adaayroi.com
7. Costs
Rental Costs:
Product Costs:
Employee Costs: 6 million VND/ month

8. Key Metrics
9.