3/16/2021 How to Design An Irresistible Facebook Page

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How to Design An Irresistible Facebook Page

 October 19, 2017  Ankit Roy

He is the owner of jeffbullas.com

Forbes calls him a top influence
Chief Marketing Officers and the
world's top social marketing tal
Entrepreneur lists him among 5
online marketing influencers to
watch. Inc.com has him on the
20 digital marketing experts to
on Twitter. Oanalytica named h
Global Content Marketing Influe
BizHUMM ranks him as the wor
business blogger. Learn More

11 million people use Facebook every 18 minutes…

7,246 new users are added to the social media mammoth every 15 minutes and 936 million active users
login into the site on a daily basis.

Do these Facebook facts make you wonder? LATEST PODCAST

“Am I missing out?”

Even large businesses are gradually distancing themselves from traditional forms of advertising and are
battling for new customers on social media sites.

According to a recent study conducted by KA Social, 75% of the world’s population is on social media,
and the other 25% of the population is both curious and excited to be on it.

It’s easier, quicker and cheaper to put up a Facebook page with dynamic content compared to
traditional and more expensive ways of promoting your brand. GUIDES FOR BEGINNERS

 Starting a Blog
Your Facebook page is an extension or your primary website.
 Website Traffic
It showcases your business philosophy. A well-designed page isn’t just about how it looks – but also how  Social Media Marketing
it behaves. In the ever-competitive market, a perfect design is something that helps you stand out.  Instagram Marketing
 Content Marketing
Tip: When it comes to social media marketing, Jeff uses Agorapulse. It’s his social media management
 Search Engine Optimizatio
tool of choice. 
 Conversion Rate Optimizat

Work through the following 5-steps to build a Facebook page and fill it with ‘fans’, ‘likes’ and ‘shares’.  Influencer Marketing
 Video Marketing

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Step 1: Nail your cover photo

The focal point for every business on Facebook is its cover photo. It not only enhances the visual appeal
of the business but also lures fans and followers, increasing the brand value.

Cover photos are the first thing that get noticed by users whenever they visit a company page. However,
creating and choosing a cover photo that not only catches the attention of users but also resonates the
brand value can sometimes be tedious.

Before discussing the creative aspect of your Facebook age, let’s first explore a few guidelines and
policies set by Facebook for cover photos.

Do not include generic terms or special characters. Example: Beer, #@$%

Do not include superfluous descriptions or unnecessary qualifiers.
Do not over exceed your text more than 20% of the image.
Do not mislead your followers by incorrect or deceptive content.

As shown in the image, the dimension of the cover photos and profile pictures must be 851 x 315 and 180
x 180 pixels respectively. Cover photos take up almost a quarter of the screen on most desktops, so it is
advisable to use high resolution images.

Now, let’s talk about the aesthetics of a cover photo.

Here are three points you must consider as ‘The Gospel of Facebook Cover Photos’.

1. Right focus over left focus – Since your profile pic is on the left, try keeping the text or call-to-action
buttons on the right hand corner of your Facebook cover photo.
2. Sync cover photo with profile photo – In the image above, you notice a rectangular overlapping of
profile picture with cover photo. Find creative ways to design a cover photo that communicates well with
this profile picture.
3. Pin a post right below the cover photo – Don’t overlook the relevance of content. Try pinning down
the most important post just below the cover photo to make it more relevant and interesting.

Step 2: Customize your tabs


 

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Facebook’s new design puts photos, likes and apps just below your cover photo. The first spot in this
layout is reserved for photos, while the other 11 can be adjusted through your admin panel.

So you have a total of 12 custom tabs at your disposal.

Use this opportunity to highlight your unique selling proposition through these tabs.

For example, if you have more ‘likes’, present them first and if you are not on Twitter or you have less
followers on Twitter, keep that tab down the list.

Step 3: Pin, Star or Hide

Hovering your mouse over timeline entries shows a dropdown

menu where you get an option to pin a particular post. The ‘Pin’
feature helps you show your intended post or content above all
other timeline posts. In addition, you can also highlight the post
you like by putting a star on it. The time limit to keep a post
pinned is about 7 days.

A recently published study by Designhill, reveals that the

Facebook posts with fewer than 80 characters get up to 60% more engagement, so it makes sense to
‘pin’ or ‘star’ posts that are concise yet interesting.

Step 4: Track your activity

Use Facebook Insights to keep a track of your page activity. Keeping a track of traffic and analyzing the
reach and number of hits will help you choose your future posts more carefully. Besides Facebook
Insights, businesses can also create ‘new ads’, define ‘page audience’, add ‘featured likes’ and update
‘publishing abilities’.

Consider yourself the King Caesar of Digital Life. Keep the audience of your Facebook’s coliseum busy
and rule them – engage them – engross them by letting the gladiators of your posts fight with each
other for more ‘likes’.

Step 5: Interact with messages 

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Most people don’t take the time to interact with their customers on social media.

This is the precise reason you should be interacting with your customers when they are busy browsing
the content of your Facebook Page. This increases the brand value and establishes a sense of trust with
your customers.

As Facebook page admin, you should send personalized messages to your target audience. You can use
this feature as a part of online customer service, or at times when you need to discuss something with
your audience on a more personal front.

The idea is to have as many conversations and engagements as possible with your customers. As a song
titled “every siren is a symphony” by Coldplay  aptly brings forth the ideology, every query raised on your
Facebook page will help you connect efficiently with your prospects.

0:00 / 0:00

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For you

Now that you know what it takes to unleash your mojo on Facebook, I would love to hear how you have
been doing it for your business.

Surprise me with your views, ideas and experiences in the comment section below.

Tip: In need of a Facebook design? Hire an expert or a freelancer on Fiverr.

Also, before you finally cross-out this page and get set to leave, spare a few seconds and check out the
following examples of some of the best designed Facebook Business Pages.

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Guest Author: Ankit Roy is a visual artist and spends most of his time conceptualizing off-the-rack
designs at popular crowdsourcing company, Designhill. In addition, he’s a social media enthusiast,
online market analyst and blogger. When not writing, he loves spending his time playing video games
and watching sci-fi movies! 

Top Trending Social Media Tools (March 2021)

Top Time-Saving Tools

#1 #2

Top Instagram Growth Tools

#1 #2

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#3 #4

Top Twitter Growth Tools

#1

Top TikTok Growth Tools

#1 #2

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Top YouTube Growth Tools

#1

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