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Last question:0
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Last question:1 Good marketing is no accident, but a result of careful planning and ________.
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strategies
execution selling research

Last question:2 Marketing management is ________.

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the art and science of choosing target

monitoring the profitability of the
managing the marketing process
company’s products and services
markets and getting, keeping, and
growing customers through creating, developing marketing strategies to move
delivering, and communicating superior the company forward
customer value

Last question:3 Marketers often use the term ________ to cover various groupings of customers.
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people buying power demographic segment

market

Last question:4 The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s
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products.

production selling marketing

holistic marketing

Last question:5 Which of the following would be the best illustration of a subculture?
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Your university.
A religion. A group of close friends. Your occupation.

Last question:6 The buying process starts when the buyer recognizes a _________.
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Product an advertisement for the product a salesperson from a previous visit

problem or need

Last question:7 If actual performance exceeds the expected performance of the product, Then customer is ___________________
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Satisfied Dissatisfied Delighted Neutral

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Last question:8 Bread and milk are which kind of products?

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Specialty Products Convenience products Shopping products

Unsought products

Last question:9
Parents buy toys for their children act as _______________ in the buying process.
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Imitator
Decider Initiator
Influencer

Last question:10 If a firm is practicing ____________________, the firm is training and effectively motivating its customer-contact employees
and all of the supporting service people to work as a team to provide customer satisfaction.
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double-up marketing interactive marketing service marketing

internal marketing

Last question:11 Adding new features to a product is advocated by which of the approaches?
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Product Approach Production Approach Marketing Approach

Selling Approach

Last question:12 One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
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To make products easily visible and To differentiate their products from those
To promote sales of products
available of competitors To do marketing surveys

Last question:13 What is the last stage of the consumer decision process?
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alternative evaluation
problem recognition post purchase behavior purchase

Last question:14 ________ markets are made up of members of the distribution chain.
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Consumer
Business-to-business (industrial) Channel Institutional

Last question:15 transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which
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of the following purchases?

Straight rebuy purchase Delayed purchase New-task purchase

Modified rebuy purchase

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Last question:16 Which of the following is NOT considered a type of reseller?

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manufacturer
wholesaler retailer distributor

Last question:17 The promotion “P” of marketing is also known as ________.

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Product Differentiation Distribution Cost

Marketing Communication

Last question:18 When a company distributes its products through a channel structure that includes one or more resellers, this is known as
________.
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Indirect marketing direct marketing multi-level marketing

integrated marketing

Last question:19 In marketing theory, every contribution from the supply chain adds ________ to the product.
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value costs convenience

ingredients

Last question:20 The act of trading a desired product or service to receive something of value in return is known as which key concept in
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marketing?

product exchange production

customer

Last question:21 Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is
called a(n):
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idea.
demand. product. service.

Last question:22 Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the
________ side.
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creative selling management

behavior

Last question:23 The four unique elements to services include:

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Independence, intangibility, inventory, Independence, increase, inventory, and Intangibility, inconsistency,

Intangibility, independence,
and inception intangibility inseparability, and variability
inseparability, and inventory

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Last question:24 A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
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Learning Role selection Perception

Motivation

Last question:25 ________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a
large market share.
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Market-skimming Value-based
Market-penetration Leader

Last question:26 Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value.
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undermining competitive competencies building customer loyalty milking the market for product desires
renewing a customer base

Last question:27 Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or
cooperate with other channel members are examples of decisions marketers must make about
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Price Distribution
Product Promotion

Last question:28 A social and managerial process by which individuals and organizations obtain what they need and want through value
creation refers to which one of the following concepts?
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Selling Advertising Barter

Marketing

Last question:29 What is the basic property of a service which makes it different from a product.
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Shape Size Very expensive

Intangibility

Last question:30 Which one of the following phrases reflects the marketing concept?
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Marketing should be viewed as hunting

The supplier is a king in the market This is what I make, won’t you please This is what I want, won’t you please
not gardening
buy it? make it?

Last question:31 The task of any business is to deliver ________ at a profit.

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customer needs customer value products and services

improved quality

Last question:32
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update The solution to price competition is to develop a differentiated:

product, price, and promotion.

offer, delivery, and image. package and label. international Web site.

Last question:33 Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of
competing offers refers to which of the following options?
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Customer perceived value Marketing myopia Customer relationship management

Customer satisfaction

Last question:34 Buying goods and services for further processing or for use in the production process refers to which of the following
markets?
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Consumer markets Government markets Business markets

International markets

Last question:35 Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and
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differences in both domestic and global markets.

Cultural values
Sales strategies Marketing concepts Brand images

Last question:36 A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or
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behavior.

culture
psychographics reference groups
subculture demographics

Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances
Last question:37 EXCEPT ________.
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spendable income savings and assets debts

occupation

Last question:38 ________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to
environmental stimuli.
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Image Personality Beliefs

Heredity

Last question:39 ________ portrays the “whole person” interacting with his or her environment.
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Attitude Reference group Lifestyle Culture

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Last question:40 If performance meets consumer expectations, the consumer is ________.

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delighted satisfied disappointed

surprised.

Last question:41 The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
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Motive Belief
Behavior
Attitude

Last question:42 Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to
which one of the following?
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Belief Culture Personality

Self-awareness

Last question:43
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Which one of the following statements by a company chairman BEST reflects the marketing concept?

We have organized our business to We believe that marketing department We try to produce only high quality,
We try to encourage company growth in
satisfy the customer needs must organize to sell what we produce technically efficient products
the market

Last question:44 Which one of the following is a key to build lasting relationships with consumers?
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Price of the product Need recognition Customer satisfaction

Quality of product

Last question:45 The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept
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that influences buyer’s decisions refers to which one of the following characteristic?

Personal characteristics Psychological characteristics Behavioral characteristics

Demographical characteristics

Last question:46
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Human resource management emphasis-

Adoption of people
Development of people Punishment of people Procurement of materials

Last question:47
Human resource management is amalgam of-
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Organisational behaviour, , personal

Job analysis, recruitment and selection Social behaviour and business ethics management and industrial relation Employer and employees

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Last question:48 Operative functions of HRM includes-

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Recruitment Development Compensation Motivation

Last question:49
Basic managerial functions of HRM are-
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Planning, organising and co-ordinating Planning, organising, staffing, directing

Planning, organising, staffing Planning and control
and controlling

Last question:50
Which of the following statement is/are correct?
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HRM is the management of skills, talent

HRM is a strategic management Under HRM employee is treated as and abilities HRM lacks the organisation to achieve
functions resource its goals

Last question:51
Following are the characteristics of HRM except-
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Integrating mechanism
Pervasive function Interdisciplinary function Job oriented

Last question:52
Challenges faced by Human resource management includes-
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Compensation management
Technological changes, workforce Downsizing and voluntary retirement
Productivity, career planning
diversity, globalisation scheme

Last question:53
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The process of familiarizing the new employees to the organisation rules and regulations is known as-

Recruitment
Placement Induction Selection

Last question:54
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Human resource management means-

The process of bringing people and

A method which an organisation collects, The process of integrating the organisation together so that the goals of The efforts to make life worth living for
maintains and reports information on employees’ needs and aspirations with each are achieved workers
people and jobs organizational needs

Last question:55
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Training process is-

Medium term
Short term Long term No term-bound

Last question:56
OJT stands for-
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On the job training On the job technique On the job technology Off the job training

Last question:57
On the job training includes-
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Coaching Lectures Activities Vestibule

Last question:58
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In ------ training, a training centre is set-up and actual job conditions are duplicated or simulated in it-

Internship
Classroom Apprenticeship Vestibule

Last question:59
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----- is the process of imparting or increasing knowledge or skill of an employee to do a particular jo

Motivation
Training Development Leadership

Last question:60
---- is a device or situation that replicates job demands at on the job site.
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Artificial intelligence
Brainstorming Simulation Transactional analysis

Last question:61
Management development –
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Focuses on employees’ current job

Aims at overall development of a
Is a short term in nature Is an informal activity
manager

Last question:62
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Simulation technique of off the job method includes:

Role playing In-basket exercise Management game Case study

Last question:63 ------- is the systematic, periodic and impartial rating of an employee excellence in matters pertaining to his present job and
update his potential for a better jo

Training and Development

Performance appraisal Compensation and motivation Performance indicator

Last question:64
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Traditional method of performance appraisal includes-

BARS ( Behaviourally anchored rating

Confidential reports Assessment centre method Management by objectives
scale)

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Last question:65 Modern method of performance appraisal are:
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Paired comparison method

Assessment centre method Confidential reports Free form or easy method

Last question:66
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The combination of peer, superior, subordinate and self-review appraisal is known as-

All round review

360° appraisal Human resource accounting system Feed forward

Last question:67 The development and application of employees' skills and energies to accomplish the goals and objectives of the
update organisation is called:

selection.
human resource management. human resource planning. recruiting.

Last question:68
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The first step in the human resource planning process is:

assessing future deman

forecasting future human resource
preparing a job analysis. assessing future supply.
needs.

Last question:69 Human resource planning techniques include the use of some or all of the following:
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human resource inventories Stock keeping Logistics Compensation

Last question:70 Which term describes the process of gathering, analysing and
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synthesising information about the jobs that are being done and any new jobs that are envisaged?

job specification.
job description. job analysis. human resource inventory.

Last question:71
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The first step in a typical job analysis is to examine the overall organisation. The next step is:

collect data on jobs. prepare job description. prepare job specification .select jobs to be analyse

Last question:72 A job _________ is a written statement of the job's activities, the equipment required for it, and the working conditions in
update which it exists.

analysis. specification design. description.

Last question:73
update Which of the following is a written statement of the skills, knowledge, abilities, and other characteristics needed to perform
a job effectively?

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job design. job specification job analysis. job description.

Last question:74
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Increasing the number and variety of tasks assigned to a job is called:

job enlargement.
job rotation. job enrichment. job enhancement

Last question:75
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Which of the following is not a core dimension of a job?

task significance.
skill variety. task identity. high internal work motivation.

Last question:76 The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
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Evaluation of Alternatives Information search Variety-seeking buying behavior

Post purchase behavior

Last question:77 You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies
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you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?

Material and parts Capital items

Supplies and services Advertisement

Last question:78 “How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
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Product Price
Place
Promotion

Last question:79 ____________ is defined as communication with large numbers of customers at the same time.
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Personal selling
Sales promotion Mass selling Public relations

Last question:80 When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a
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___________________ orientation.

Marketing Production Sales

Profit

Last question:81 Which of the following is NOT consistent with a manager having a marketing orientation?
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Inventory levels are set with customer
requirements and costs in mind
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Customer relationship focuses on Focus of advertising is on product Packaging is designed for customer
customer satisfaction before and after features and how products are made convenience and as a selling tool
sale, leading to a profitable long-run
relationship

Last question:82 The controllable variables a company puts together to satisfy a target group is called the ____________________.
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Marketing strategy Marketing mix Strategic planning

Marketing concept

Last question:83 In order for exchange to occur:

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a complex societal system must be

organized marketing activities must also a profit-oriented organization must be each party must have something of value
involved.
occur. involved. to the other party.

Last question:84 A market orientation recognizes that:

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price is the most important variable for selling and marketing are essentially the market intelligence relating to current
sales depend predominantly on an
customers. same thing. and future customer needs is important.
aggressive sales force.

Last question:85 The way in which the product is delivered to meet the customers' needs refers to:
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new product concepts and improvements. advertising and promotion activities.

selling. place or distribution activities.

Last question:86 Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix
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activity of:

Pricing Distribution Product development

Promotion

Last question:87 Which of the following is not an element of the marketing mix?
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Distribution. Target market.

Product. Pricing.

Last question:88 In relationship marketing firms focus on __________ relationships with __________.
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short-term; customers and suppliers long-term; customers and suppliers short-term; customers
long-term; customers

Last question:89 A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is
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characteristic of the _________ period.

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production sales marketing societal marketing

Last question:90 The basic role of promotion is _____.

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Information Manipulation Communication

Interpretation

Last question:91 A consumer contest is an example of _____.

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Personal selling Sales promotion Advertising

Indirect selling

Last question:92 A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the
following?
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Product advertising Pioneer advertising Defensive advertising

Societal marketing

Last question:93 Need becomes ________ when they are directed towards a specific object.
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Actual need Want Satisfaction

Demand

Last question:94 Which of the following BEST describes the consumer’s preference for products that are widely available to them?
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Production concept Marketing concept Selling concept

Product concept

Last question:95 Buying and selling of mass consumer goods and services comes under which of the following markets?
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Business markets Global markets Consumer markets

Government markets

Last question:96 All of the following are the examples of unsought goods EXCEPT:
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Course books Encyclopedia Funeral plots

Insurance policy

Last question:97 While considering the place for a product which of the following is important for customer.
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Communication Convenience Cost

Solution

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Last question:98 Market –oriented firms focus on:
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Retailers Distributors Customers

Wholesalers

Last question:99 Price is the only element in the marketing mix that produces:
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Variable cost
Fixed cost Expense Revenue

Last question:100 Which of the following is NOT included in product decisions?

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Styling
Brand name Warehousing Packaging

Last question:101 Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of
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a product or service?

Label Co-brand Brand

Product

Last question:102 An example of a convenience consumer product is

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stereo equipment. petrol. a motorcycle.

a bicycle.

Last question:103 Sai Nath called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service
and competitive prices. The airline ticket is an example of which type of product?
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specialty
convenience shopping unsought

Last question:104 Large tools and machines used in a production process for a considerable length of time are classified as
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major equipment. accessory equipment. component parts. raw materials.

Last question:105 Which of the following is NOT a part of marketing communication mix?
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Packaging
Public relations Sales promotion Advertising

Last question:106
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update All of the following are sources of internal recruiting except:

advertisements.
job posting. employee recommendations. transfers.

Last question:107 An individualised outline of training, experience and possibly education designed to facilitate an employee's growth and
update enhance opportunities for advancement is called:

assessment sheet.
job description. career development plan. interview form.

Last question:108
A formal, systematic appraisal of the qualitative and quantitative aspects of an employee's performance is called:
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performance analysis.
performance evaluation. performance appraisal. orientation.

Last question:109
Inability of HR to think ______ is a barrier to implement SHRM
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Strategically
Systematically Practically Technically

Last question:110
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Techniques of collecting Job Analysis Data does not include

Maintenance of log records

Personal observe Training Sending out questionnaires

Last question:111
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Process of forecasting, developing & controlling human resource in an enterprise is _________________

HRM
HRP HRD SHRM

Last question:112
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The human resource planning is done based on the ____________

HRM Scope
HRM functions organisational Plan. Market situation

Last question:113
The first step of HRP is
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Implementation of HR plan
Forecasting future HR needs Analysing existing HR needs Evaluate & redesign of HR plan

Last question:114 _________ is a process which enables the organisation to run smoothly by supplying required and desired work force at the
update right time.

HRP HRD HRM SHRM

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Last question:115
The activities in HRP doesn’t includes
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Recruitment
Forecasting future HR needs Analysing existing HR Evaluate & redesign of HR plan

Last question:116
Evaluation helps to determine the extent to which _____ have been achieve
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Training objectives
Efficiency Profit Employee satisfaction

Last question:117
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_____________ is a process of searching for prospective employees and stimulating them to apply for jobs

Selection Training Recruitment Placement

Last question:118
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_______________ can be defined as process of choosing the right person for the right job.

Recruitment Selection Induction Training

Last question:119
___________ is not an internal source of recruitment
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Promotion Transfer Job rotation Departmental exam

Last question:120
Campus selection is a __________________________ source of recruitment
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Internal External Quasi Modern

Last question:121
_____________________ means assigning a specific rank and responsibility to an individual
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Selection Induction Training Placement

Last question:122 Safety Policy is a part of ______________ function of HRM

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Managerial Operational Strategical Developmental

Last question:123 HRD Does not include

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Career Planning Succession Planning Managerial Planning MBO

Last question:124
update HRD Stands for

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Human Resource Development

Human Resource Department Human Resource Decisions Human Resource Design

Last question:125 In today’s competitive market condition HR department needs to act as ________________ to the management
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Controller friend Customer Business partner

submit for verification complete

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