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Yes, I think Porter’s framework of competitive analysis is still applicable in the context of

Covid-19.
Take the example of online Medicine business:

1. Competitive rivalry:
I think Rivalry competition is high in Online Medicine Selling business because there are
high number of businesses selling online medicine.

2. The bargaining power of suppliers:

In Online medicine Business there are low bargaining power of suppliers because of high
competition between businesses.

3. The bargaining power of Buyers:

In online medicine business there are high bargaining power of buyers because of higher
number of businesses doing online medicine selling business.

4. The threat of new entrants:

Threat of new business entry is high in online medicine selling business but it all about
quality and low cost medicine. If any new business with low cost quality medicine is came
will earn greater profit.

5. The threat of substitute products or services:

Yes of course threat of substitute products or services in high. For example: homeopathic
and herbal treatments are a substitute for drugs made by pharmaceutical industries.

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