Internship Resources

Academics and Career Council

Job Profile - Product Management
General Guidelines
● Product management involves understanding the targeted audience. It’s
important to identify and focus on the cohorts of your audience.
● Identifying medium and methods of marketing, studying the attributes of
individual cohorts, and devising targeted strategies is crucial.
● Interested interns should acquaint themselves with skills of proposal
writing, boost features on marketing platforms (like LinkedIn), and how a
product captures the traction from market in general.
● A/B testing is an integral part of the job for an intern, especially in a
budding startup.
● It’s important to have a knowledge of optimization techniques (ASO and
SEO) to improve the ranking of the product on App Store, Play Store,
Google Search, etc.
Resources
● Books: Traction by Gabriel Weinberg and Justin Mares
● Google Analytics
● Knowledge of web development is helpful
● Traction through blogging (Medium, Wordpress, etc)
● Search Engine Optimization (SEO) and App Store Optimization (ASO)
● Profile optimizations on LinkedIn
● A/B testing on Play Store and other platforms
Standard Questions
● Create a traction funnel for different cohorts of users
● What are user personas
● Case Studies : for eg: People are not responding to a product how will
you assess what is wrong?
https://medium.com/@NickTubis/how-to-build-an-online-sales-funnel-to-grow-your-business-5699be24f9ff