20PNI301 - INTERNSHIP TRAINING

INTERNSHIP REPORT

Submitted by

DINESH C

Register Number: 20EPMB029

in partial fulfillment of the

requirements for the award of the

degree

of

MASTER OF BUSINESS ADMINISTRATION

in

SCHOOL OF MANAGEMENT

SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY

(An Autonomous Institution)
(Approved by AICTE and Affiliated to Anna University,
Chennai) ACCREDITED BY NAAC WITH ‘A’ GRADE

NOVEMBER 2021
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 SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY
(An Autonomous Institution)
Approved by AICTE and Affiliated to Anna University, Chennai

SCHOOL OF MANAGEMENT

Internship Training - November 2021

This is to certify that the internship done at Learnovate e-commerce is the

bonafide record of work done by DINESH C, Register number: 20EPMB029 of
Master of Business Administration during the academic year 2021-2022.

SIGNATURE SIGNATURE
Project Guide Head of the Department

This report is submitted for the Autonomous Viva-Voce examination

conducted on

INTERNALEXAMINER EXTERNAL EXAMINER

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 DECLARATION

I affirm that the internship report being submitted in partial fulfillment for the

award of MBA degree is the original work carried out by me. It has not formed

part of any other internship work submitted for the award of any degree or

diploma, either in this or any other University.

Dinesh C
Register Number: 20EPMB029

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 ACKNOWLEDGEMENT

Order of acknowledgement

Dr. J. Janet, Principal, Sri Krishna College of Engineering and Technology, Coimbatore

Prof. Dr. P. Thamaraiselvi, Head, School of Management, Sri Krishna College of Engineering
and Technology, Coimbatore

Mr. R. Muthukrishnan, Assistant professor, School of Management, Sri Krishna College of

Engineering and Technology, Coimbatore

Ms. Sonia bhowmik, Team leader, Learnovate e-commerce.

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 TABLE OF CONTENTS

CHAPTER CONTENTS PAGE NO.

List of Figures 6
I INTRODUCTION
1.1 About the Industry 7
1.1.1 e-commerce industry in India 7
1.2 About the Company 7
1.2.1 Vision of the company 7
1.2.2 Mission of the company 8
1.2.3 Service offerings 8
II ACTIVITIES
2.1 Information about the Internship Position held 9
2.2 Roles and responsibilities of finance intern 10

2.3 Weekly activities 10

2.3.1 Week 1 activities 10
2.3.2 Week 2 activities 11
2.3.3 Week 3 activities 12
2.3.4 Week 4 activities 14
2.3.5 Week 5 activities
2.4 Webinars 15
2.4.1 Webinar 1 15
2.4.2 Webinar 2 15
2.4.3 Webinar 3 16
III LEARNINGS 17
IV CONCLUSION 18

REFERENCES 19

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 LIST OF FIGURES

FIGURE PARTICULARS PAGE NO.

NO.
1.1 E-commerce 7
1.2 Learnovate e-commerce logo 8
2.1 Top Indian book selling companies 10
2.2 Financial statement questions 10
2.3 Advertisement about the company in Linkedin 11
2.4 Advertisement about the company in Whatsapp 11
2.5 Best companies for investing in stock market 11
2.6 Best companies for investing in stock market 11
2.7 Strategies to improve the sales of the company, with the help 12
of finance

2.8 Balance sheet of learnovate Pvt. Limited as on 31st dec 2020 12

2.9 General insurance plans presentation 13

2.10 Types of portfolio 13
2.11 Money market instruments 14
2.12 Power and functions of SEBI 14

2.13 Share market 15

2.14 Cost of capital 16

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 CHAPTER – I
INTRODUCTION
1.1 ABOUT THE INDUSTRY
E-commerce (electronic commerce) is the activity of trading (buying and selling) of the products
through internet.  E-commerce draws on technologies such as mobile commerce, electronic funds
transfer, supply chain management, Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and automated data collection systems. E-
commerce is in turn driven by the technological advances of the semiconductor industry, and is the
largest sector of the electronics industry.

E-commerce supports the business to business, business to customer, customer to business and
customer to customer market segment. There are three areas of e-commerce: online
retailing, electronic markets, and online auctions. E-commerce is supported by electronic business.

Fig 1.1 E-commerce

1.1.1 e-commerce industry in India

India has an Internet user base of about 696.77million as of May 2020, about 40% of the population.
E-commerce industry is the booming industry in the previous decade in India. Despite being the
second-largest user base in world, only behind China (650 million, 48% of population),
the penetration of e-commerce is low compared to markets like the United States (266 million, 84%),
or France (54 M, 81%), but is growing, adding around 6 million new entrants every month. 

In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail
activities. In 2017, the largest e-commerce companies in India
were Flipkart, Snapdeal and Amazon. In 2018, Amazon beat Flipkart and was recorded the biggest
ecommerce in India in terms of revenue. In 2020, Flipkart heavily outsold Amazon by almost two to
one by sales during festive retail season. Nowadays, ecommerce platforms sell huge product
diversifications at affordable rate and other features like door delivery, discounts etc...
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1.2 ABOUT THE COMPANY

Learnovate ecommerce is the online book selling company which is headquartered at Pune, India.
Learnovate Ecommerce LLP is a Limited Liability Partnership firm incorporated on 27 July 2020.
The main operation of the company is to sell used and unused books through online.

1.2.1 Vision of the company

Our Vision is to provide quality but affordable books for education, entertainment, self-development
and self-fulfillment to all when the need arises by providing a wide range of books to satisfy our
clients.

1.2.2 Mission of the company

Our Mission is to inculcate good quality reading habits by making good quality books affordable and
accessible globally to the customers.

Fig 1.2 Learnovate e-commerce Logo

1.2.3 Service offerings

Learnovate ecommerce was established as the online book selling company for unused as well as
used books. Now, the company provides variety of services to the customers other than selling books
in online. The company offers the following services- Digital marketing, Human Resource operations,
Finance operations, word press, internship to college students and the graphic designing to the
customers.

The company offers the internship to the college students in the different streams such as Finance,
Human resource, Social media marketing, Digital marketing, Web developer intern, market research
and Campus ambassador. The company offers remote intern and it is helpful to the students all over
India. Each domain has particular roles and responsibility. The company provides service to the
customers based on their need and the company diversifying the product portfolio well.

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 CHAPTER – Ⅱ

ACTIVITIES

2.1 INFORMATION ABOUT THE INTERNSHIP POSITION HELD

In MBA program, we learn the many corporate related knowledge and skills but the practical learning
is essential for learn and understand the actual environment in the corporate world. The practical
experience is provided by the internship program, which is offered by many companies in India.
Without internship, we lack in practical knowledge about the companies environment and we need
more time to adopt the corporate culture.

In India, there are large number of sectors and many companies in each sector. The government
boosts the growing of startups and companies. There are many sectors like FMCG, Information
Technology, Retail, BPO, Automobiles and so on. The curriculum also mandates the one month
internship program for the MBA students in India.

I started my internship in Learnovate e-commerce from 19th July 2021 and continuing since then. I
was working in the company as a finance intern. Finance is the most essential part of the personal life
as well as corporate life. The person must aware the essential rules and things in the finance unless he
loss many things in the life. In finance, there are vast diversification like capital market, money
market, finance accounting, cost accounting, personal finance, corporate finance, tax planning, capital
budgeting, banking, asset management and so on.

My intern was 30 days internship program and the internship went for Monday to Friday in every
week. In my intern, I was do many things relate to financial activities viz preparation of balance sheet
for the company, formulation of strategies with the help of finance, study of competitive companies in
the field of online book selling and their strategies and pricing, creating company awareness in the
different social media platforms and so on.

My team leader Sonia guided and assigned the task to each team members and monitors the
performance of the intern trainee. The company also gave seminars every week in the finance topics.
The domain experts from the industry taught the webinar sessions.

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2.2 ROLES AND RESPONSIBILITIES OF FINANCE INTERN

My roles and responsibilities at learnovate ecommerce are

 Identify the other website or company in the business of education.

 Collect their account information to know the turnover of the company.

 Search the total market share to know how much approximate business is done in a country.

 Collect information about the global market.

 Collect the information about government policies about such kinds of online tools of
business.

 Find the quotation of advertisements on different social media platforms.

 Collect information about how much a customer can pay for specific company products.

 Compare rates from other companies that give help to compete in the market.

 Stay updated with current market conditions for the overall market.

 Suggest more ideas that can help to improve company growth in the market.

 Create excel sheets and maintain accounts.

2.3 WEEKLY ACTIVITIES

The total duration of the internship was 30 days. It was split as 5 weeks and each week had unique
task and the tasks were not repeated in the subsequent weeks. The progress of tasks was keep tougher
than the previous weeks.

2.3.1 Week 1 activities

 Study the industry and top companies in the market especially in India.
 Research the top performing company’s balance sheet and their strategies.
 Prepare the strategy to increase the turnover of the company.
 Prepare the financial questions relevant for the study of financial statements.

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 Fig 2.1 Top Indian book selling companies Fig 2.2 Financial statement questions

 Study the performance of the companies in the market for the previous fiscal years.

 Advertise the company in different social media platforms.

Fig 2.3 & 2.4 Advertisement about the company in social media platforms

2.3.2 Week 2 activities

 Find the 15 best online marketplaces to sell the company products.
 Analyse and pick the 10 best company shares for the equity investment.

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 Fig 2.5&2 .6 Best companies for investing in stock market

 Pick the best 5 online selling platforms for selling the books and the pros and cons of different
platforms.

 Prepare the suggestion or idea, with the help of finance, which develop the company product
growth especially in social media platform.

Fig 2.7 Strategies to improve the sales of the company, with the help of finance

 Advertise the company profile in different social media platforms.

2.3.3 Week 3 activities

 Prepare the balance sheet of the Learnovate Company for the 31st December 2020.

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 Fig 2.8 Balance sheet of learnovate pvt. Limited as on 31st dec 2020

 Give any 10 most effective points to developing long term business plans and also explain
own points to develop the long term business plan.

 Prepare the presentation on general insurance plans in India.

Fig 2.9 General insurance plans presentation

 Calculate the retirement plan based on the age and the investment portfolio risk.

 Prepare different portfolios based on the requirements of the customer.

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 Fig 2.10 Types of portfolio

2.3.4 Week 4 activities

 Study the Relationship between product market and factor market and participants, Profit in
market system, Determinants of market demand, Price output decision in multi plant firms,
cost and types of cost, Risk and decision taking under risk.

 Study the difference between partnership and company and also the private limited and public
limited company.

 Study and prepare the money market instruments and powers of SEBI.

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 Fig 2.11 Money market instruments

 Study the contract act 1872 and the different types of contract.

 The main thing is to solve the case study on above mentioned topics.

Fig 2.12 Power and functions of SEBI

2.4 WEBINARS

In every week, there is one webinar on finance topic. It was taught by the industrial experts in the
field of finance. They have conducted 1-2 hours webinar for the interns.

2.4.1 Webinar 1

The webinar 1 was about the equity market and the selection of stocks. The equity market is one of
the pillars for financial system. It is comes under the capital market. The equity market is regulated by
the regulator- Securities and Exchange Board of India (SEBI). The main indicators to pick the stocks
are

 Price to earnings ratio

 Price to book ratio

 Market capitalization

 Beta

 Earnings per share

 3 year CAGR and 5 year CAGR

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  Revenue growth rate

 ROE

 ROCE etc…

Fig 2.13 Share market

The main outcomes of the first week webinar- I can able to pick the stocks in my own with different
fundamental indicators.

2.4.2 Webinar 2

The webinar 2 was about the cost of capital and valuation of stocks based on cost of capital. The cost
of capital is the one of the financial term which plays a major role in the capital structure allocation.
The two components in the capital structure are debt and equity. The proper capital structure of the
company change the cost incurred for the holding that capital structure. The cost of capital is further
useful for the valuation of stocks by discounted cash flow techniques. The cost of capital is the sum of
cost of equity and cost of debt. The total cost of capital is indicated as weighted average cost of
capital (WACC). The formulation of the WACC is derived with the help of capital asset pricing
model.

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 Fig 2.14 Cost of capital

2.4.3 Webinar 3

The webinar 3 was about the capital market and money market in India. Capital market means the
security market which is for the security of more than 1 year maturity. Money market means the
market of securities which has less than 1 year of maturity period. Both the markets are regulated by
the Securities and Exchange Board of India (SEBI) and Reserve Bank of India (RBI).

The capital market instruments are equity shares, preference shares, bonds and debentures. The
money market instruments are call money/ notice money, T-bills, commercial papers, commercial
bills, bill of exchange and certificate of deposits. The other markets are commodity market and
foreign exchange market.

The participants of the market are buyer, seller, depository participants (Groww, Upstox, Zerodha
etc…), depositories (CDSL & NSDL), exchanges (NSE, BSE, MCX and IEX), Clearing Corporation,
clearing member, clearing bank and regulators (RBI, SEBI and FMC). The market is further classified
as primary and secondary market. There are many terms like IPO, FPO, Buy back of shares and so
on.

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 CHAPTER–Ⅲ

LEARNINGS

One month internship gave the opportunity to learn the practical knowledge outside the college.
Learnovate ecommerce finance internship gave me a lot of knowledge and experience in the finance
field. The internship works increase my knowledge and give the opportunity to learn the corporate
work culture. The webinar helps me to learn extra things out of the work.

Initially, the first week was gone with the activities relate to study of market participants and the
industry. The first week learning was the market participants and their market strategies. The second
week was completely turned to the developing of strategies and searching of online platforms to sell
the company products. The third week was preparation of balance sheet for the company and other
things. The fourth week was completely focused on the training to the students. The fourth week was
assigned to search and solves the case based on different mercantile laws.

The webinars supports more the learning in the finance. The experts deeply taught the topics like cost
of capital, selection of stocks, financial markets, gave me an opportunity to learn new and most
essential things for the finance enthusiasts.

My final learning from the internship are deep knowledge in online selling of products, financial
statements, strategies to improve the sales, selection of stocks, knowledge of capital market & money
market, time management, communication to the team members, preparation of company balance
sheet and so on.

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CHAPTER–Ⅳ

CONCLUSION

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 CHAPTER–Ⅴ

REFERENCES

1. https://en.wikipedia.org/wiki/E-commerce

2. https://www.zaubacorp.com/company/LEARNOVATE-ECOMMERCE-LLP/AAT-0965

3. https://en.wikipedia.org/wiki/E-commerce_in_India

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