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Early Stage Startup

What Is an Early Stage Startup?

Early stage startups focus on product development,
building a customer base and establishing a strong cash
flow. To learn strategies for starting a business and growing
past the startup phase, keep reading.

Early Stage Startup Meaning

Every business goes through four stages:

Startup
Growth
Maturity
Renewal

Early stage business models often involve finalizing your product or services and
gathering market data. This is also called the seed stage of a startup. In many
cases, it also includes getting enough funding to support product development.

While early stage companies are laying the foundation for success, they also face
a unique set of challenges including:

Tough competition: It can be hard to make a name for yourself and compete with
existing companies in your industry. You’ll have to strategize to find ways to gain
competitive advantages.

Finding the right employees: You’ll want to hire people who are action-oriented,
dedicated to their job, enjoy teamwork and know how to treat customers well.
You also want employees who share your brand’s vision.

Balancing finances: There are a lot of upfront costs with opening a business. At
first, it can be hard to find enough funding. To avoid unnecessary debt, you’ll want
to do your research and always make informed decisions.

Gaining customers: To build a strong base of customers,

you’ll need to make sure your products align with their
expectations and needs. You’ll also want to market your
products effectively and offer quality customer service.
Keep in mind that establishing all of these elements can
take some time.

How Do You Assess an Early Stage Startup?

Many people consider the startup phase to be the riskiest stage of a business. In
fact, 42% of startups fail because there’s no market need for their product of
service.1 If you’re not sure how to move forward with your business, ask yourself
these question to gain more focus and understanding:

1. What problem does my product or service solve for potential customers?

2. Who is my target market?
3. How will my startup standout from its competitors?
4. What kind of financing do I need?
5. How will I test my product idea?
6. What skillsets will I need to hire into my startup?
7. What are the short and long term goals of my business?
8. What taxes will I have to pay for the company?
9. Do I have a startup marketing strategy for promoting my brand?
10. Do I have enough time to devote to the startup?

Early stage startups will often face these barriers:

Operating with less than 10 employees

Paying competitive salaries to its workers
Securing funding from angel investors or venture capitalists
Having a small customer base

Despite these obstacles, early stage startups are more adaptable and receptive to
change than larger businesses.

How to Grow Past the Early Stage Startup

If you want to turn a great idea into a strong business, you’ll
need to strategize. Some ways you can advance your
startup include:

Placing urgency on all your tasks: You’ll want to get as

much done as you can. This increases your productivity and
helps your company grow.

Focusing on customer retention: You can do this by providing excellent customer

service, high-quality products and delivering more than expected. For example, if
your client expects your delivery in one week, make sure it gets there sooner.

You can also increase your customer conversion rate by using content marketing
strategies like creating a blog that engages your targeted audience. You can also
interact with potential customers on social media to gain more business over time.

Not overspending: It’s important that you stick to your budget. Overspending can
put you in too much debt. This only hurts your short- and long-term profits.

Promoting a continuous learning environment: Encouraging your employees to

take training, engage in collaborative opportunities, and mentoring can help your
business innovate at a quicker speed.

Use the lean startup methodology: This strategy is all about adapting to changing
markets. It relies on testing minimum viable products (MVPs) with customers to
learn more about their expectations. These MVPs are cheaper than developing
final products to test with the market.

Secure Early Stage Startup Funding

A steady cash flow is essential when your business first opens. You’ll need this to
keep your company competitive, fund innovative ideas and help finalize your
products.

Some common startup costs include:

Equipment
Office space
Inventory
Product marketing initiatives
Your website
Employees
Utilities
Taxes
Insurance

You can get the funding you need by:

Getting a bank or Small Business Administration (SBA) loan

Joining a startup incubator, which give resources (and sometimes
funding) to budding businesses
Working with venture capital firms or investors, who look for business
models that can prove they’ll be successful
Finding angel investors, who give money to startups that fit their
interests and can show a strong business plan
Asking your friends and family for a loan

1
CB Insights, “The Top 20 Reasons Startups Fail”

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