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  • Bookmyshow Balanced Scorecard

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    Sirsha Pattanayak
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    BookmyShow uses a balanced scorecard to track its performance across four perspectives: 1) Internal business processes - It uses data analytics to improve operations and efficiency and diversifies its service offerings. 2) Customer perspective - It enhances the customer experience through technology and gains customers through partnerships. 3) Financial perspective - It has seen revenue, profitability, and valuation growth in recent years. 4) Learning and growth - It focuses on technology growth, employee development, an innovative culture, and developing skills in analytics.

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    BMS

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    BookmyShow uses a balanced scorecard to track its performance across four perspectives: 1) Internal business processes - It uses data analytics to improve operations and efficiency and diversifies its service offerings. 2) Customer perspective - It enhances the customer experience through technology and gains customers through partnerships. 3) Financial perspective - It has seen revenue, profitability, and valuation growth in recent years. 4) Learning and growth - It focuses on technology growth, employee development, an innovative culture, and developing skills in analytics.

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    32 views3 pages

    Bookmyshow Balanced Scorecard

    Uploaded by

    Sirsha Pattanayak
    BookmyShow uses a balanced scorecard to track its performance across four perspectives: 1) Internal business processes - It uses data analytics to improve operations and efficiency and diversifies its service offerings. 2) Customer perspective - It enhances the customer experience through technology and gains customers through partnerships. 3) Financial perspective - It has seen revenue, profitability, and valuation growth in recent years. 4) Learning and growth - It focuses on technology growth, employee development, an innovative culture, and developing skills in analytics.

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    of 3

    BookmyShow

    BALANCED SCORECARD
    1-INTERNAL BUISNESS PROCESSES

    SL No. Performance parameter Observation

    1 Improve operational Using Rentrak which is North America`s biggest data


    efficiency and minimize collection and analysis agency which provides various
    problems software to improve their operations
    2 Quality enhancement Improving the content loading speed in their respective
    webpage or mobile applications.
    3 High success rate in Tie up with Citypluse cinema, Rangshakara, MastiTickets in
    converting business Hyderabad; Snapdeal exposed them to more customer base.
    opportunities
    4 Diversification in service Tying up with various ecommerce and play theatres have
    offerings helped BMS diversify into providing tickets for theater act

    2-CUSTOMER PERSPECTIVE

    Sl No. Performance parameter Observation


    1 Proactively deliver high  A virtual box office that allows users to book their movie
    quality service shows at a click of the button and enhancing user
    experience using big data analytics
    2 Customer preference as In 2017 1st quarter BMS had sold 30 million tickets as
    compared to competitors compared to 2016 last quarter which sold 20 million
    tickets. There was a 38% increase in the volume sales,
    which was recorded to be the highest.
    3 Average Page view There was seen to be 42% increase in the average page view
    in comparison to the last quarter.
    4 Customer Retention Developing applications for mobile platforms and
    introduction of 120 call centers approximately for ticket
    booking without visiting their sites.

    3-FINANCIAL PERSPECTIVE

    Sl no. Performance Parameter Observation


    1 Revenue Growth The company has seen to improve their Revenue growth by
    85% compared to the Financial year of 2015.
    2 Profitability The company has showed a profit of Rs 3.17 crore in the
    financial year 2016
    3 Company Valuation The company was valued by the investor for over 3000 crore
    which was 3 fold as compared to the valuation 2 years back.
    4 Paid up Capital The company received a paid up capital of Rs 7.7 crore
    against an authorized capital of Rs 8 crore.
    4-LEARNING AND GROWTH PERSPECTIVE

    Sl No. Performance Parameter Observation


    1 Technology growth and The regular application updates to fix bugs in the pre-existing
    continuous improvement applications
    2 Employee Growth BMS now has a team of 300 employees to serve its
    customers, the company has seen 30% increase in the
    employee number.
    3 Culture BMS encourages disruptive innovation, quality ideas and a
    very good product development team.
    4 Develop critical skills and Employees are being trained in Big data analytics and
    knowledge studying customer behavior.

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