01

Peachtree
Oral & Facial
Surgery

Digital Audit: The Pros & Cons Regarding Your

Internet Marketing
 02

YOUR
DIGITAL
PRESENCE
 YOUR ONLINE PRESENCE

Digital Audit
03
 04

FACEBOOK
PROS 05
Profile/Cover photos set 
About section contains business info (Contact info, hours, location, etc.) 
Image Quality Good
Comments/Reviews section present 
Engagement with Reviews/Comments
Length of posts are good 

CONS
Not posting video 
Few questions asked of followers
Not using Geolocation/Branding hashtags on all pages
(ex. #PTC #Newnan #PeachtreeOMFS) 
Doesn’t appear to be advertising through Facebook ad
platform...missing out on 100's of potential customers/remarketing
opportunities 
Engagement rate: Low. Needs to be at LEAST 7% to have an effective
Facebook campaign 
No Contests | Offers | Promotions
 RECOMMENDATIONS
06

Ask more questions of your fans and create posts to make them engage 

Use Facebook contests/Facebook offers/Promotions (really missing on an

AMAZING opportunity to build email lists, generate top of mind awareness,
and capture more sales) Try making an offer for FREE Appetizer (Dine-In
only). 

Utilize Facebook's ad platform (Did you know that if you aren't using
Facebook ads and you post to your page your post will only reach 6% of all
of the people who like your page? That means a GREAT post will only reach
about 125 people) 
 RECOMMENDATIONS
07

Try to start posting once a day instead of uploading multiple posts at a time
 
Use more VIDEO content. In 5 years consumers will shift more to video
consumption as opposed to images/text 

Establish retargeting campaigns to customers you already have and their

friends for more sales (also target competitors customers) 

You have almost 27,000 people that have checked in to your location, but only
2,700 likes. Imagine what you could do if you were advertising to 27,000 likes
and a had company that is effective at turning likes into sales! ***See a
competitor in your market that is KILLING it online below.  Your pages could
EASILY have this much engagement if you had an agency managing your
accounts. SEE HERE... Pappadeaux.**
 08

INSTAGRAM
NO ACCOUNT SETUP

RECOMMENDATION
Set up page

Highlight your different types of procedures

Exhibit customer transformations

Engage with customers

Push people to website or appointment form

 09

TWITTER
 10

YOUR
POTENTIAL
IF YOU BEGIN
TO PROACTIVELY
ENGAGE
 RECOMMENDATIONS
11

Create lists of customers, bloggers, industry relations around Atlanta & other
locations 

Engage with local bloggers/PR/Media 

Engage with posts from customers/social influencers 

Use hashtags for geolocation/brand 

Create content that will inform people of your business, images/video, how-tos 

Utilize your page for connecting with customers (Customer Service NOT Sales) and
dispersing information about events and promotions
 12

GOOGLE PLUS
OBSERVATIONS
Page setup  
Doing GREAT on this platform
Posting Frequency Good
Providing good info for SEO

RECOMMENDATIONS
Overall page is good
Maybe consider posting more frequently
 13

PINTEREST
NO PAGE
CURRENTLY
SETUP
 14

YOUTUBE SNAPCHAT LINKEDIN

Observations Observations Observations
Not set up No account set up No business account set up
No videos related to your business
Recommendation Recommendation
Recommendations Could host an account promoting Could use for recruitment
Create Page cool content for millennials if needed
Record an informational More and more adults ages 35+
series…”Facials w/ Dr. Anderson” are joining snapchat
How-to videos
**Note that 40% of monthly
Snapchat users are age 25+**
WEBSITE
15

PRESENCE
WEBSITE

Website is good but style needs to be

modernized

Social Icons are present & above the fold

All necessary information is present

Not building and email subscribe list

(Great for appointment reminders,
remarketing, releasing content, etc.)
WEBSITE
16

PRESENCE
LISTING/REVIEW SITES

***Roughly 1 out of 3 people searching for
your business will receive incorrect
information! Need to fix this ASAP! 95% of
searches for information are done online!***
71%
OPTIMIZATION RATE
71% of the time customers search for you,
they will see the correct information
WEBSITE
17

PRESENCE
LISTING/REVIEW SITES
WEBSITE
18

PRESENCE
SEO REPORT CARD

Website doing great

for local keywords!
WEBSITE
19

PRESENCE
SEO REPORT CARD
Need to improve on the amount of sites creating links
back to your website, blog, social pages, etc. Need to
diversify the types of sites linking back to your site.
WEB PRESENCE 20

WEB RECOMMENDATIONS

Modernize website style 

Create an email subscription funnel on your website

Claim outstanding listings/update current listings on review and listing

sites (Over 50+ popular sites still needing your info) 

You want ALL sites to show the EXACT same information regarding
NAP (Name, Address, Phone Number) 

Need to focus on building relationships with writers, bloggers, PR

agencies, social influencers, etc. 

Also need to focus on building site, social accounts, and relationships

locally for SEO (Show up in Google, Yahoo, and Bing search results)
 Post RELATIVE content more frequently on all

COMPREHENSIVE
21
platforms (Ask questions) 

REVIEW Get more active on Facebook/Instagram (Ads,

engagement with customers, etc.) 

Engage with followers comments, pictures, posting

questions, reviews etc. 

NEED to run promotions/offers/discounts

 
Take advantage of social influencers

Upgrade website to modern design and user

interface 

Optimize websites for SEO (Needs work with OFF-

RECOMMENDED PLATFORMS
SITE SEO) 
(MUST HAVES): FACEBOOK,
INSTAGRAM, YOUTUBE, Need to have someone managing social listening
TWITTER, PINTEREST campaign to engage with customers who talk/post
about you
 Work on email subscribe sales funnels and drip

COMPREHENSIVE
22
campaigns 

REVIEW Need a MUCH better presence on Instagram 

Ultimately consider hiring someone or an agency that

will be able to handle things like... 

- Social media content

development/dissemination 
- Social media ad spend 
- Social Media Listening 
- Email Marketing 
- Website sales funnels 
- SEO 
- Brand Storytelling
RECOMMENDED PLATFORMS
(MUST HAVES): FACEBOOK,
INSTAGRAM, YOUTUBE,
TWITTER, PINTEREST
Overall you guys have a GREAT online 23
presence but there is A LOT that can be
done to make you known as the BEST
OMFS in South Atlanta.

Your business is at a stage where you

really need to consider hiring an agency
that can manage ALL of your internet
marketing efforts under ONE ROOF. At
Rest&Bar Marketing, we are experts in
anything and EVERYTHING digital
marketing. I usually charge about $1,000
for an audit such as this, but as I said in
my email, I REALLY want the opportunity
to work with your business.

Pak Design Co. • Jan. 2020

 24

IF YOU HAVE ANY QUESTIONS AT

ALL, PLEASE DON'T HESITATE TO
CONTACT ME.
YOUR NAME

PHONE NUMBER
(123) 456 7890

Rest & Bar Marketing

WEBSITE
www.insertwebsitehere.com
REGARDS

EMAIL ADDRESS
your@emailhere.com