MARKET SURVEY REPORT

ON

“STUDY OF OPPORTUNITIES IN CREAM BELL”

For Partial Fulfillment of the Degree of Bachelor of Business Administration

M.J.P. ROHILKHAND UNIVERSITY, BAREILLY
Session (2008-2011)

GUIDE: SUBMITTED BY:

Mr. ANUBHAV SRIVASTAV TRISHA CHATURVEDIB.B.A
IV SEMESTER B.B.A IV SEMESTER
ROLL No. 915695
 TO WHOM IT MAY CONCERN

This is to certify that Ms. Trisha Chaturvedi student of BBA IV Semester has prepared
her Market Survey Report on the topic “Study of opportunities CREAM BELL” under
my guidance for the fulfillment of Degree of BACHELOR OF BUSINESS
ADMINISTRATION (BBA) from MJP ROHILKHAND UNIVERSITY.

This work is original and has never been submitted before.

Prof. Arpan Khastagir Project Guide: -Anubhav Sir

(Director IIMS) Designation: - Lecturer

 CONTENT
Table of content Page no.
1. Preface 7
2. Synopsis 8
3. Objective of the study 11
4. Company profile 12
 Introduction about the company
 IFFCO’S Emblem
 IFFCO in brief
 Vision & Mission
 About Aonla unit
 Production
 Marketing and Distribution
 Overview of IFFCO in India
 Information And Communication Technology
 About Management
 Objectives of the company

5. Research Methodology 44

6. Introduction of the topic 61

  Transportation
 Importance of Transportation
 Delay in transportation
 Logistics
 Marketing policies
 Importance of marketing
 Meaning of marketing
 Current marketing structure

7. Data interpretation & Data Analysis 69

8. Findings of the study 87
9. Conclusion 89
10. Limitations 91
11. Suggestions 93
12. Bibliography 95
13. Annexure
 PREFACE

With my project “study of opportunities in cream bell”, I feel that making project is very
important for professional course.

Despite of all the limitations and obstacles, I have put my efforts and hard work to make the
objective accomplished in stipulated time. I have come across difficulties to make this project a
reality, but with the extreme support of my guide, I have completed it successfully.

While doing this project I realized that the things learned from the books are different from the
actual practice. In today’s cut throat competition scenario has been changed. Dairy product
manufacturing firms are adopting new policy to survive in market. In order to cope with the
customer demand, we need to develop some strategy for building a reputation of the company
and to retain customers.

At last I have given suggestions and recommendations to enhance the future growth and prospect
of the company.
 SYNOPSIS

OBJECTIVE OF THE STUDY

To know the actual market position of Cream Bell ice-cream.
 To know awareness of people towards Cream Bell.
 To know in which segment ice-creams are mostly like/preferred.
 To know which advertisement tool is mostly preferred by people.
 To know the preference of Cream Bell ice-cream with comparison to
 Other competitive brands.
 To know the factors which affects consumer’s buying behaviour
 to purchase ice-cream.

INTRODUCTION

Basically the ice-cream business comes under FMCG sector. It refers to the
Fast Moving Consumer Goods which are non-durable and daily use products.It is also
called as consumer packed goods industry. It deals in five segments, Personal care,
Household care, Food & Beverage, Stationary and Oral care. FMCG sector is an
evergreen sector and there is no chance of downfall or huge recession in this sector. Vast
rural market, consumer’s increasing spending power, increasing of population and
entrance of MNC’s in FMCG sector are indicate the upcoming great opportunity in this
sector.
In India, the condition of FMCG sector is very well and challenging. India is
an important market for FMCG players. The Indian FMCG sector is the fourth largest
sector in the economy with a total market size of around US$ 18.1 bn. Penetration level
as well as per capita consumption in most product categories like jams, toothpaste, skin
care, hair wash etc in India is low indicating the untapped market potential. Burgeoning
Indian population, particularly the middle class and the rural segments, presents an
opportunity to makers of branded products to convert consumers to branded products.
Growth is also likely to come from consumer 'upgrading' in the matured product
categories. With 200 million people expected to shift to processed and packaged food by
2010, India needs around US$ 28 billion of investment in the food-processing industry.
Around 70 per cent of the total households in India (188 million) reside in the rural areas.
The total number of rural households is expected to rise from 135 million in 2001-02 to
153 million in 2009-10.

Ice-Cream segment of FMCG:-

Ice-cream is one of the most important parts of FMCG sector. It comes under
Food and Beverage segment. The total market value of Ice-cream trade in India is more
than Rs.20000 crore. It is increasing day per day. During the year of 2002-02, there was
very little demand of Ice-cream in India but as the time passed away, the demand of Ice-
cream is also increasing in India. Now a days, there are six national level companies
engaged in dealing with Ice-cream including two MNCs. The demand of Ice-cream is
also increases in India.
RESEARCH METHODOLOGY
In data collection two methods will be used, one is qualitative and another is quantitative
method.

RESEARCH OBJECTIVE
To study the opportunities in cream bell Ice-cream.

SOURCE OF DATA
Source of data collection is primary data as well as secondary data. Questionnaire has
been used as a Research Instrument and dealer’s survey method will be too collected through
primary data and according to which data analysis and interpretation has been done.

RESEARCH DESIGN
I will use descriptive research design technique.

SAMPLE AREA
Bareilly

SAMPLE SIZE

50 from customers

50 from vendors
Objectives
Of
The Study