iMOBILOTHON

Priya Sharma
Rashika Auti
Ajithakumari R. Kaimal
 USE C ASE:
DATA SENSING –
CONSOLIDATED
DATA VIEW
CUSTOMER
LIFESTYLE
INSIGHTS
 WHO ARE THEY?

Industry Professional Vs. Self Employed

Building &
Construction, 10 • Building & Construction,
Auto Industry and Textiles
are the top three industries
Auto Industry, 6

• 65% are self-employed

Consumer retail
& durables, 4 I am Self-employed I am a Professional whereas 35% are
Textiles, 5
Financial professional
Services, 4
Social Media
Profession
35
30
30 28 • 50% of the users use
26
Other, 5
25 Facebook and Instagram.
20 Pinterest is the least used
15 13 13 social media application
Management 10
Consultant, 5
4
5

0
Chartered
Facebook Instagram YouTube Twitter LinkedIn Pinterest
Accountant, 2
Which Newspaper do you like most?
WHERE DO THEY GET THEIR NEWS FROM?

The Times of India 17

The Economic Times 2

• The Times of India is the
most liked newspaper
Hindustan Times 1

The Hindu 1

Divyabhaskar 1 • InShorts and Google News

Other 1 are the go-to News Apps
0 2 4 6 8 10 12 14 16 18 for our customers

• India Today, Times Now and

Which News App do you like the most?

InShorts India Today 4

Which News channel do you like the

Google News Times Now 2 Republic TV are the top
The Times of India App Republic TV 2 three News Channels
The Economic Times App most? CNN News 18 1

NDTV Total Zee 1

Other Etv 1

Republic tv Public TV 1

Hindustan Times App NDTV 1

0 2 4 6 8 10 12 14 0 1 2 3 4 5
 WHAT ARE THEIR DRIVING PREFERENCES

A quick weekend getaway / Going on a long drive 23

• A quick weekend
What is an Ideal weekend for you?

Relaxing at home: Cooking/Reading/Spending time with family 13

getaway/Going on long
Socialising with friends/family: Dining out/Partying etc 8 drives is preferred by our
Physical activity: Playing sports/Fitness regime etc 6
customers.

Watching movies/plays etc 4

• 84% prefer driving

(blank)
themselves and very low %
0 5 10 15 20 25 prefer Chauffeur-driven
cars
Chauffeur-driven,

What is the feature you liked best in your

Performance
16%

Brand
• Performance is by far the
Interiors best liked feature in Audi as
Audi?

Exterior Styling
stated by the customers
Price

Self-driven, 84% Suspension

0 10 20 30 40 50
TELEMATICS
INSIGHTS
 TELEMATICS INSIGHTS

Frequency Distribution - Distance Covered Frequency Distribution - No. of Trips

25
22
• Most distance covered lies in the
11600-21599 27
20
17
range of 9800 to 1098000
15
11 1600-11599 20

10 • Number of Trips for 46%

5
Customers who took the survey
5
2
21600-31599 11 lies in the range of 11600-21599
1 1
0
>31600 1
• Most harsh brakes occur in 300
to 102999
0 5 10 15 20 25 30

Frequency Distribution - Harsh Brakes Frequency Distribution - Hard • The count of hard acceleration
Acceleration for 17% of the customers lies in
300-10299 45

10300-20299 5
the range of 1700 to 8900
145200-145299
20300-30299 4 52200-52299
37600-37699
40300-50299 2 32800-32899
70300-80299 1 29600-29699
20000-20099
50300-60299 1 17000-17099
30300-40299 1 14500-14599
12400-12499
0 5 10 15 20 25 30 35 40 45 50 0 0.5 1 1.5 2 2.5
 TELEMATICS INSIGHTS

Frequency Distribution - Total Sharp Turn Frequency Distribution - Avg Driver Behaviour
60 Score
52 • Most sharp turns occur in
50
90-1090 45
120 to 10119 range
40

30
1090-2090 13
• Avg Behaviour Score for
20
76% customers is <1090
10 >2090 1
2 3
1 1
0
120-10119 10120-20119 20120-30119 30120-40119 >40120 0 10 20 30 40 50 • Idle Time of 39%
customers lies in the
Frequency Distribution - Idle Time (s) range of 52 hours to 330
hours. Count of
190000-1189999 23
1190000-2189999 11
Customers decreases
2190000-3189999 8 exponentially with Idle
3190000-4189999 7
Time.
5190000-6189999 4
4190000-5189999 2
11190000-12189999 1
>21190000 1
7190000-8189999 1
6190000-7189999 1

0 5 10 15 20 25
AUDI SHOP
INSIGHTS
 WHAT DO CUSTOMERS LIKE?
ProductCode : 4081900900 - Qty : 1 - Title : quattro Key Ring Carabiner,… 18
ProductCode : 400190000 - Qty : 1 - Title : Chronograph Men, Red/Black… 12
ProductCode : 121212121 - Qty : 1 - Title : Audi Sport Baseball cap, Kids… 8
ProductCode : 121212121 - Qty : 1 - Title : Leather Care Set - Price : 2528 7
• Quattro Key Ring
ProductCode : 4M8096323020 - Qty : 1 - Title : Ready-mixed Windscreen… 6 Carabiner is the top sold
ProductCode : TEST - Qty : 1 - Title : Test - Price : 1 6 item contributing to ~18%
ProductCode : 11212121 - Qty : 1 - Title : myAudi Connect - Price : 9999 6
of the total orders
ProductCode : 12121212121- Qty : 1 - Title : myAudi Connect - Price :… 6
ProductCode : TEST - Qty : 1 - Title : TEST ONLY - Price : 1 6
ProductCode : 1121212121 - Qty : 1 - Title : Audi A7 Sportback, Myth… 6
ProductCode : 3122000200 - Qty : 1 - Title : Audi Sport Umbrella,… 6 • Chronograph Men, is next
ProductCode : 12121212 : 1 - Title : Women's Watch - Price : 12247 4
best sold item contributing
ProductCode : 3201901000 - Qty : 1 - Title : Audi Sport Baseball cap,… 4
ProductCode : 21212121 - Qty : 1 - Title : Wheelsens - Price : 2622 4
to ~11%
0 2 4 6 8 10 12 14 16 18 20

ProductCode : 4081900900 - Qty : 1 - Title : quattro Key Ring Carabiner,

Black/silver - Price : 927

ProductCode : 400190000 - Qty : 1 - Title : Chronograph Men, Red/Black -

Price : 1

ProductCode : 121212121 - Qty : 1 - Title : Leather Care Set - Price : 2528

ProductCode : 121212121 - Qty : 1 - Title : Audi Sport Baseball cap, Kids -

Price : 1433

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

THANK YOU