Three month's Marketing Le

First three months of Pilot to generate 200 active paid/non paid users

S.NO. DISCRIPTION of the task to be undertaken timeline

1 Integrated Marketing analytics 1st September
2 Social Media Marketing strategy audit & goal setting 1st September
3 Digital Infrastructure audit & report generation 1st September
4 website health & performance audit 1st September
5 Data on Target audience generated 5th September
6 Strategy playbook created for the timeframe 5th September
7 Search Engine optimisation Audit & strategy & execution 3months
8 driving traffic to improve ranking of website 3 months
9 Marketing research & platform creation 5th September
10 Company creation on platform 5th September
11 Company profile page on our platform 5th September
12 Product management 5th September
13 Product catalogue management 5th September
15 Brand building and PR optimisation through media engagements 5th September
16 Integrated ATL Branding/mrketing campaign 5th September
17 youtube/ influencer marketing 5th September
18 Complete Digital Marketing guys with dedicated resources 5th September
19 Graphic designer /content writer/ viral video making 5th September
20 access to tech platform to monitor, measure ROI real time 5th September
21 Messenger Marketing 5th September
22 Affilet Marketing software connected to website 5th September
23 In-app Push Notifications to retailers 5th September
24 SMS/Email/whats app/messenger campaign 5th September
25 Cash Back / Coupon for affiliate marketing 5th September
26 Retailer's Tele-engagement K.P.O/ cost peer telecaller 5th September
27 Customisation for website, branding , strategy , promotion 5th September
28 Sales guy fleet on street for sme onboarding 5th September
30 promotion through global garner 5th September
31 promotion through Iswara contacts 5th September
32 Promotion through other channels 5th September
eting Lead generation for Atul
optional/packageMilestone to be achieved reporting EXPECTED OUTCOME
package process & system ready detailed pilot report
package process & system ready live goal fixing
package Should be completely SEO friendly
live report will be shared and recommendations
package Site optimised live report will be shared and recommendations
package
Sampling technique to generate pan India data
livewith partner 1000 leads /200 active users
package 4 phases of campaign generated.live
package
website should be on the top 100 rankinglive
in 3 months ranking
package ppc & backlinking to achive 10000 eyeball
live should become in the first page of search
optional process & system ready live Launch buzz & visibility
optional process & system ready live scalability, fleet on the street.
optional process & system ready live
optional process & system ready live Page ranking through SEO
optional process & system ready live Social media campaigns etc.
optional 10 media publishing /3 monlive pan India media publishing , campaign
optional phase 2 after digital live
optional endoresement by 20 youtubers.. live 20 youtubers endorse
optional KRA & KPI of social media wrlive measurability seperately
optional KRA & KPI of social media wrlive measurability seperately
optional measure every activity real live measurability seperately
package live
optional 100 affiliate marketers pr live
optional live
package 1000 SMS/ 500 Whats app/ live1
optional live
package 100 calls/caller + 5 onboardlive details seperately
optional phase 2 after digital live
optional phase 2 after digital live
optional phase 2 after digital live
optional phase 2 after digital live
optional phase 2 after digital live
10xbrandup Marsbazar Prop
WOGOM Activities Vs timeline Vs accountability sheet for AMJ phase 1 (April May June )
Projects to be undertaken
S.NO.
1 Concept Validation by quick b2b market survey
2 TEV : techno economic viability and feasibility
3 3. Technology Inputs & if required then implementation
4 4. Board Creation
5 5. Inorganic tie ups for plug and play faster growth
6 6. Client acquisition/ Property listings
7 7. Vendors acquisition
8 8. Buyer acquisition
9 9. Consultants & advisors acquisitions
10 10. Associations & trade bodies tie ups
11 11. Data Acquisition, Analytics, Strategy formation & Advisory with Consulting & Implementation
12 12. Managing Feet on streets for Onboarding
13 13. Integration of S- commerce, M- Commerce and social media
15 14. Managing Dedicated KPO
16 15. Affiliate marketing and connecting with our platform
17
18
19
20
21 Messenger Marketing
22 Affilet Marketing software connected to website
23 In-app Push Notifications to retailers
24 SMS/Email/whats app/messenger campaign
25 Cash Back / Coupon for affiliate marketing
26 Retailer's Tele-engagement K.P.O/ cost peer telecaller
27 Customisation for website, branding , strategy , promotion
28 Sales guy fleet on street for retailors/manufacturers on boarding
29 server, management, overheads & team travel expenses
30 promotion through global garner
31 promotion through Iswara contacts
32 Promotion through other channels
sbazar Proposal
il May June )

why what
to undrstand need gap analysis of total offering smart digital & physical survey

ry with Consulting & Implementation

10th April 21 team

10th April 21 team
10th April 21 team
10th April 21 team
10th April 21 team
10th April 21 team
10th April 21 telecallers
10th April 21 Team along with Bajaj
10th April 21 25000*2+ 20000 TA
10th April 21 Bajaj
10th April 21 team
10th April 21 note:
1st May -31st June
how
right data & using smart survey tools

measure every activity real time by all

1000 new distributors/retailers engaged every day
100 affiliate marketers promote LWB

1000 SMS/ 500 Whats app/ 1000 e mail per day

100 calls/caller + 5 onboarding + / 5 SKU/day/ caller

5 SKU on boarding /day/sales GUY / 2 sales ORDER/MONTH KRA seperately

T & M over head expenses per month
target : on boarding 5 distributors of other platforms /day.
target : on boarding 5 distributors of other platforms /day.
who
dedicated survey agency along with comittee of 5 supervisors

live
live
live
live
live
live
live
live
live
live
live
live
live
how much
100 property owners , 100 service seekers/manufacturers, 100 consultants / service providers
When where? cost
in 10 days post payment Sanand GIDC, VAPI GIDC, SAVLi GIDC

.
EXPECTED Quantifiable benefit
Survey dashboard Analytic with real time feedback of market.

1000 leads generated/month

Approximate CAC 78 rs..
ranking

Launch buzz & visibility

scalability, fleet on the street.

Page ranking through SEO

Social media campaigns etc.
pan India media publishing , campaign

20 youtubers endorse
measurability seperately
measurability seperately
measurability seperately

details seperately

6 sales orders in three months

free
in 3 monts 1200 /retailer/dealer/distributer
in 3 monts 1200 SKU's from manufacturer

p
150