Quarter 3 Week 2

YOUR VOICE! YOUR

CHOICE!
PROPAGANDA
TECHNIQUES!
MOST ESSENTIAL LEARNING COMPETENCY:
Analyze intention of words used in
propaganda techniques. (EN8Vlllg-26)
After studying this module, you shall be
able to:

• recall previous information on posted materials;

• recognize the different types of propaganda techniques in a
given sample of advertisement;
• create an informative slogan utilizing propaganda techniques;
and
• develop an awareness on the used and effect propaganda is
used in everyday life.
Looking Back

An announcement is a
statement addressed to the public through
media. It provides information about
something that has happened or will
happen.
Identify True or False
Identify True or False

Proper preparedness before an

earthquake will help prevent panic
and damages.
Identify True or False

When indoors during an

earthquake, the safest
thing to do is to drop,
cover, and hold.
Identify True or False

When indoors during an

earthquake, the safest place
to be is to hide inside the
building.
Identify True or False

After a major earthquake,

aftershocks will continue to
happen.
Identify True or False

After a major earthquake,

keep calm and stay inside
the damaged areas.
Identify True or False

More people maybe injured

or killed when they are close
to damaged areas.
Examine the following food
advertisement

What do you think are these

information all about?
Examine the following food
advertisement

What have you noticed on

the posted materials? In
what manner did the
advertisers promote their
products?
Examine the following food
advertisement

How can the advertisements

convince the consumers?
Examine the following food
advertisement

What creative techniques

were used so that
consumers will be
persuaded to buy the
products?
What exactly is propaganda and what
are the different propaganda
techniques?
Propaganda is a communication
that is primarily used to influence an
audience. It is very common in
advertisements, where they try to
make consumers patronize the
products or services they offer. This
persuasion is what we call
propaganda techniques.
Propaganda techniques can range from
claims that the majority of people are using
the products/services, approvals from
experts or famous personalities, and so on.
The different forms of propaganda
techniques are found in brochures,
magazine, billboards, newspaper, radio,
television, and over the internet or social
media.
Propaganda Techniques

• Bandwagon- is a propaganda technique that

persuades everyone to do a certain action
because many other people are also doing it.
Phrases like, “join the crowd” or “trending now”
Example: A soft drink advertisement is
showing a large number of people joyfully
drinking.
Bandwagon commercials/advertisement
Propaganda Techniques

• Testimonial- is a propaganda technique that

uses statements of approval from an expert or a
famous person or celebrities in promoting a
particular product/service.
Example: A sportsperson recommends a brand of
shoes. Generally, common people consider
celebrities and experts as reliable source of a
product’s quality.
Testimonial
 Propaganda Techniques
Transfer – is a propaganda technique that is commonly used in
political campaign. Example: A political candidate presents his
accomplishments to persuade people to vote for him.
 Propaganda Techniques
Repetition – is a propaganda technique where the products name is
repeated many times through songs, chants or jingles.
Example: My milk tea, your milk tea, it is everybody’s milk tea.
 Propaganda Techniques
Glittering generalities – is a propaganda technique that is often vague but
presents positive ideas like those found in slogan or posters. Glittering generalities
can be also the tag lines found after names of brands.

Example: think before you click, there is no place like home, etc.
 Propaganda Techniques
Card-Stacking – is a propaganda technique wherein the advertisers stress the
positive qualities of the product and ignore its negative side.

Example: A product that claims “100% all-natural” contents. It implies that it is

better than other products in the market because they do not contain artificial
food additives.
 Propaganda Techniques
Name-Calling – is a propaganda technique which invoke fear in those exposed
to the propaganda, resulting in the formation of a negative opinion about a
person, group, or set of beliefs or ideas.

Example: Everyone knows that MSG is bad for your health so they dragged their
competitor down by informing consumers that their product has MSG.
Let’s answer

What is the primary purpose of propaganda?

A. As figurative language
B. As ordinary conversation
C. As ways to share ideas
D. As persuasive messages
Let’s answer

Which of the following propaganda techniques is

aimed at persuading people to do a certain
action because others are doing it?
A. Bandwagon C. Transfer
B. Testimonial D. Repetition
Let’s answer
Which propaganda technique is
commonly used in political campaigns
to promote a particular idea/person?
A. Bandwagon C. Transfer
B. Testimonial D. Repetition
Let’s answer
Which propaganda technique makes
the speaker mention a product’s name
multiple times or use an appealing jingle
that creates a lasting impact?
A. Bandwagon C. Transfer
B. Testimonial D. Repetition
Let’s answer
Which technique in propaganda uses
words of an expert or a famous person
in promoting a particular idea?
A. Bandwagon C. Transfer
B. Testimonial D. Repetition
 Let’s answer
Which propaganda technique is often
characterized as “vague” but often leave
positive ideas, such as those found in slogans
or posters?
A. Bandwagon C. Repetition
B. Testimonial D. Glittering generalities
 Let’s answer
Which technique in propaganda omits
information that may affect their image
negatively and includes just that information
that will lure the consumers?
A. Bandwagon C. Glittering generalities
B. Testimonial D. Card Stacking
 Let’s answer
Which technique in propaganda gives an
idea of bad label, common between two
brands that are similar, well-known, and have
lots of consumers.
A. Bandwagon C. Name Calling
B. Testimonial D. Card Stacking