By Group 2:

Anushka Jain (PGFB1912)

Devansh Pandey (PGFB1917)
Rashi Agarwal (PGFB1937)
Vaishali Negi (PGFB1954)
Sourav Singh (PGFB1958)
INDUSTRY

• India is currently the world’s second-largest telecommunications market with a subscriber

base of 1.20 billion and has registered strong growth in the past decade and India's number
one by revenue
• On January 2019, India has witnessed a 165% growth in app downloads
• In the past two years India has witnessed 4.8 billion downloads of mobile applications were
registered in India in first three months of 2019
• India ranks as the world’s second largest market in terms of total internet users
• The number of internet subscribers in the country increased at a CAGR of 45.74 percent
during FY06-FY19 to reach 636.73 million in 2018-19
 COMPANY
• Reliance Jio Info COMM Limited, Indian mobile network operator owned by Reliance
industries and headquartered in Navi Mumbai, Maharashtra.
• It operates a national LTE network with coverage across all 22 telecom circles.
• The 4G services were launched internally on 27 December 2015.
• The company commercially launched its 4G services on 5 September 2016.
• Revenue:  ₹11,679 crore (as on Q4,2019)
• Operating Income: ₹3,631.2 crore (as on Q4, 2019)
• Net Income: ₹1,148 crore (FY2019)
• Total Assets: ₹187,720 crore (FY2019)
• Total Equity: ₹70,864 crore (FY2019)
• Members: 370 million (30 Nov, 2019)
Products
• Fixed Line Telephony
• Mobile Telephony
• Wireless Broadband
• Internet Services
• OTT services

Jio Mission statement

To connect everyone and everything, everywhere – always at the highest quality and the most
affordable price.

Jio Vision Statement

Jio claims that its long-term goal is to realize the Digital India vision and ensure Indians have highest
quality and quantity data access at affordable prices. The Jio ecosystem stands on five fundamental
pillars: Ambani claimed that Jio is the only mobile network in the country that is only 4G LTE.
 Evaluation Matrix

Component Customers Products Market Technology Survival Self- Public Employees Philosophy
s Concept Image
Jio yes No Yes No No Yes Yes No No
Airtel No No No No No Yes Yes NO No

Revised Mission statement

We believe in providing best products and services to our customers nationwide, ensuring long
term relations with our employees by updating ourselves with newest technology and offers
thereby keeping competitive spirit alive.
 Substitute product and
Threat of new entrants service
• Strong VoLTE and 4G  •. Free Wifi given by govt.
networks  •Societies having their own 
•It requires high investment network
•Licensing and high taxes •For calling, Whatsapp call, 
Imo etc

Threat is low Threat is low

Porter’s
five force
Bargaining power of
Model customers
Rivalry among existing •Low switching cost
•Affordable packages 
competitors
•Good customer service
•Airtel
Bargaining power of •Decreasing profitability 
•Vodafone-Idea
•BSNL suppliers margin
•Concentrated suppliers
•Major supplier are 
Government and electrical  Threat is high
Threat is medium power station
•Decrease in profit margin
Threat is high
EXTERNAL FACTOR EVALUATION (EFE) MATRIX
EXTERNAL FACTORS WEIGHTS RATING WEIGHTED SCORE
OPPORTUNITIES      
Rural Market Expansion 0.15 3.50 0.53

Promotional Packages 0.10 3.00 0.30

Growth of Service Industry 0.10 3.00 0.30

Improved Customer Service and 0.10 2.50 0.25

Value – added service

Exchange Rate Fluctuation 0.05 2.50 0.13

THREATS      
Mobile Number Portability 0.20 3.50 0.70
(MNP)
Intense Competition 0.05 2.50 0.13
Price war between companies in 0.15 3.00 0.45
telecom industry

Inconsistent Regulatory 0.10 2.50 0.25

Environment

1   3.03
 Competitive Profile Matrix (CPM)

Reliance Jio Airtel Vodafone Idea

Critical Success Factor Weight Rating Score Rating Score Rating Score

Advertising 0.3 2 0.60 2 0.60 1.5 0.45

Price aggressiveness 0.2 3 0.60 2 0.40 2.5 0.5
Data speed 0.2 2.5 0.50 2 0.40 2 0.4
Consumer allegiance 0.1 3.5 0.35 2.5 0.25 3 0.3
Market power 0.2 3 0.60 3 0.60 2 0.4
TOTAL Score 1 2.65 2.25 2.05

JIO stood at Rank1, Airtel at Rank2, While Vodafone and idea stands at Rank3.
Upon analysing all the opportunities and risks, we come to the conclusion that the opportunity with the highest
rating is the growth of the rural sector, i.e. if JIO wishes to grow in the future, the rural market must be the most
centred. The biggest threat to them is portability of mobile numbers. When their infrastructure does not change
consistently, consumers can easily switch to another network.
 Tangible Resources V R I N
Physical Resources
Computer equipment, Telecom Licence, Office
Yes No Yes No
equipment, Building, Industry, furniture and
equipment
Financial Resources
Fixed Asset, Dividend offered, Employee benefit, Yes No No No
Accounts Payable, Profit
Technological Resources
4G, 3G widest network, Broadband, Patents, optic Yes No Yes No
fibre
Organisational Resources
Formal Planning, Controlling and Coordinating Yes No No No
System

V R I N
Intangible Resources
Human & Intellectual Resources
It invests a huge amount in advertisement such as Yes No No Yes
they have Shah Rukh Khan as the brand ambassador

Brand Image & Reputational Assets

Strong reputation in the Indian telecom industry, Yes Yes No No
With back of Parent Brand Reliance.

Relationships
Yes Yes No Yes
Distributors, Dealers, Institutions relation building
Company Culture & Incentive System
Good Environment, Good culture. compensation & Yes No No No
benefits below industry standard
Value chain Analysis Support Activities:
Infrastructure:  1 Lakh  more towers for better 
network
HRM: around 40,000 employees 
Technology development: Only user of Volte 
Technology
Procurement: Good  and long term relationships 
with the suppliers

Primary Activities:
Inbound Logistics: Nokia, Siemens, CISCO, IBM
Operations: launching 5G networks and expansion of 
DTH and JIO fibre services.
Outbound Logistics: GSM, broadband services, DTH 
connections, Jio phones and Jiofi
Marketing and sales: Giving free services initially, 
sponsorships in IPL, tying up with Apple
Service: Customer Service
 IFE MATRIX
STRENGTHS WEIGHT RATING WEIGHTED
SCORE

1. “Jio has invested Rs 150000 crores due to which they have the power to bear the losses that 0.1 4 0.30
they are made by providing the free services to customers.”

2.” Jio had a wide spread network and cover all 22 circles in India.” 0.15 4 0.60
3. “Strong brand name and many celebrities are its brand ambassadors” 0.1 3 0.30
4. “Jio offers a range of applications for movies, shopping and payment gateway among 0.15 4 0.60
others.”
5. Strong customer focus and innovative technologies 0.06 3 0.18
7.Strong financials 0.05 4 0.20
8.” Jio has facilitated the Reliance industries Ltd. To surpass its competitors and achieve the 0.05 4 0.20
1st position in the market for its brand value.”

WEAKNESS
1. “Jio has started charging Premium prices so consumers are shifting to other networks. 0.1 2 0.20

2. “The data connection is many times poor from Jio and the range is less causing slower 0.1 3 0.30
loading speeds in selected regions.”

2.88
According to our score of IFE matrix, 2.88 we analyse that our company is lying between above average and superior
Balance Score Card

Financial
Revenue- 45506  Crores
Internal Process EBIT-8784 Crores
• Extensive infrastructure 
deployment with multiple 
spectrum band
•Extensive distribution network 
with 7600 stores. Vision and Customer
•Volte networks Customer Base increased 
•Good customer service
Strategy from 280.1 million to 
•Easy app based customer  306.7 million
interaction for query resolution  Learning and Growth
and recharges •Creating platform for 
employees which help 
them learn and grow.
•Diverse workforce
•Providing equal 
opportunities
STRATEGY PURSUED

Market Penetration:     1. Free Jio to Jio Services.
                                          2. Unlimited Data
                                          3. Partnership with Mobile Brands
 
Product Development:  1. Jio Phones
                                           2. Jio apps

 Market Development:   1. Jio operations in J&K 
                                        
 
Diversification:                 1. Jio Broadband- GigaFiber
                                            2. Jio Low Range Android Phones
 
 
SWOT

STRENGTH WEAKNESS
Customer Centric Premium Price Charging
Very wide network Poor Network Connectivity
Brand Name Changing Government policies
Large Variety of Offerings
OPPORTUNITIES THREATS
Improved Customer Service and Value Mobile Number Portability (MNP)
– added service
Promotional Packages Intense Competition
Growth of Service Industry Price war between companies in telecom
industry
Market Expansion Inconsistent Regulatory Environment
 QSPM 1.More towers, Good Connectivity  2.Mid-Range pricing, new package offerings
OPPORTUNITIES Weight As TS AS TS
Market Expansion 0.15 2 0.3 1 0.15
Promotional Packages 0.10 - - 3 0.3
Growth of Service Industry 0.10 3 0.3 - -
THREATS
Intense Competition 0.05 4 0.2 4 0.20
Price war between companies in telecom industry 0.15 - - 4 0.6
Inconsistent Regulatory Environment 0.10 - - - -
0.65- total
STRENGTH

Strong Financials 0.05 - - - -

Very wide network 0.15 4 0.6 - -
Brand Name 0.10 1 0.1 - -
Large Variety of Offerings 0.15 - - 3 0.45
WEAKNESS

Premium Price Charging 0.10 - - 2 0.2

Poor Network Connectivity 0.10 4 0.4 - -
TOTAL 1.9 1.9 0.65- total
Strategy Implementation
Mckinsey’s 7-S Framework
 Soft S Hard S
Skills:
Shared Values •Good technical and 
To give Customer’s  Strategy:
theoretical knowledge  •Quality of subscribers
Right product, services  Structure:
about  •Capturing 90% market
at competitive price 
telecommunication  •Oligopolistic market
and gaining customer 
sector
satisfaction resulting 
•Good communication 
in market leadership.”
skills.
•Good at generating 
System:
Staf lead . •Selling Jio products and services.
•Written aptitude 
•Customer service after sales.
test
•Installing DTH and Broad band 
•Written technical 
connections at home or working place.
test Style
•Monitoring faulty connections.
•HR and Technical  Authoritative 
Interview. leadership style 
•Training
 STRUCTURE

MUKESH 
AMBANI 
(CHAIRMAN)

SANJAY 
PRAVIR KUMAR MASHRUWALA
(CEO) (MD)

MATHEW OOMEN SUNIL DUTT
VISHAL SAMPAT (PRESIDENT OF  AKASH.M.  ISHA.M. 
RAJNEESH JAIN  (PRESIDENT OF 
(CHIEF DIGITAL  NETWORK,GLOBAL,STRA AMBANI AMBANI
(CFO) TEGY,SERVICE  DEVICES 
OFFICER) DEVELOPMENT  (DIRECTOR) (DIRECTOR)
DIRECTOR) BUSINESS)
 BEHAVIOURAL
IMPLEMENTATION
The culture and goals of an organisation determine which 

CULTURE & leadership style fits the firm. In Reliance JIO, the culture is 

leaned towards EMPHASIS
ON OUTCOME
VALUES (ACHIEVEMENT ORIENTATION)
It means how an individual interprets and reacts to tasks, 
resulting in different patterns of cognition, affect and behaviour.

LEADERSH Mr.Mukesh Ambani in Reliance JIO follows the 
IP & AUTOCRATIC STYLE of leadership. This type of 
POWER leadership style is followed generally in family-managed 
traditional organisations. There is management by inheritance.
The power is in the hands of Ambani’s, they are the main 
decision makers in Reliance JIO. Any decisions in regard with the 
company are taken by the Leader and their family.