Group 2

Smriti Agarwal
Namit Chopra
Ankita Jain
Kuber Singh Manhas

MANAGERIAL
Rajeev Mukherjee
Sourish Roy
Swapnil Tasgaonkar

COMMUNICATION
TOPIC : PREVENTION OF FARMER SUICIDES
TARGET AUDIENCE : CORPORATES, PHILANTHROPISTS, NGO OWNERS
OBJECTIVE : PITCH THE AUDIENCE TO COLLABORATE
TIMELINE : SHORT TERM AND LONG TERM
IMMEDIATE MOTIVE : INVEST IN THE WELFARE OF FARMERS
ISSUES IN INDIAN FARMING
(1/2)

Low MSP
Rs 77,112 Rs
47,000
Average Annual Average
Annual
Low Income
Low Farmer Lack of Debt
Productivit Storage
y Incom Facility
e 50%+ 17-
18%
Workforce employed
Contribution to
No access in agriculture GDP
to
informatio
n
>60%
76%
Farmers sell below Farmers
want to
MSP quit
 ISSUES IN INDIAN FARMING
(2/2)
India Vs Asia Vs World Crop Yields
Food wastage across value chain
16 15.7
14.3
14

12 9.00%
10.1 31.00%
10 20.00%

6 5.4 11.00%
4.9
4.1
4 3.6 3.2 3.2 29.00%
1.9
2 1.2 1.2 1.2
0.3 0.5
0
Oilseeds F&V Rice Pulses Wheat
India Asia World
Production
Post Harvest
Possibility of adding additional
60% food is Processing and packaging
400 mn ton of agricultural Distribution
wasted between
produce if India produces half Consumption
field and end
of current Asian or world
consumers
average
 GOVERNMENT INITIATIVES

Insuranc
Debt e
Waivers Scheme
s

Market
Relief
the
Package
s Farmer’s
Produce

Regional
Financial
Initiative
Inclusion s

Minimu National
m Food
Support Security
Price Mission
 WHY THESE ARE INADEQUATE ?
• Government’s stringent hold on
raw materials
Input Factors • High procurement costs

• Fall in water tables combined

Production with lack of monsoons
Distress • Lack of access to technology

• Regulated MSP and access only

Sales to nearby mandis
Inadequate • Inability to export to other
countries

• Limited access to financial

Income institutions
Levels • High Interest Rates from private
lenders

• Global Climate Change leading to

Enviornmenta poor quality crops
l Change • Smaller Land Holdings
USES OF WAREHOUSE AND COLD STORAGE WAREHOUSE AND COLD
STORAGE AVAILABLE
Safe storage to prevent quantity and
quality FCI
24.33 mn tonnes
1451 godowns
Disinfestation, pest control services

CWC
10.27 mn tonnes
Preserving perishable commodities 514 warehouses

DEMAND AND SUPPLY GAP SWC

17
Estimated food grain Warehouse and Cold warehouses
production for 2019 is
285.33 mn tonne
> Storage available in India is
for 50 mn tonne
ADOPT A VILLAGE CAMPAIGN

Understand the Support us in

storage
Adopt a village developing storage
requirements of facilities
the farmers

Short Term
• Using silo bags for storing the food grains

Long Term
• Creating warehouses and cold storage facility
 THE NEED FOR AN E-MARKET PLACE

• The immediate need for such a venture is to help a smoother supply chain management which
will also benefit the farmer immensely. Indian marginal farmers compared to developed country’s
farmers are poor and in many cases are impoverished. We are all aware of the large number of
suicides thus resulting.
• It will be such that it delivers - Better direct outreach for the farmers towards an international
and national marketplace to sell their produce at competitive rates. Large quantums can also be
exported depending on international requirements and shortages and possibly at a better price.
• Delivery direct to buyers reduces the overall costs involved thus beneficial to both the buyer and
the farmer. Under the prevailing system the farmers are unduly exploited by middlemen.
• Govt. Of India does guarantee a certain Minimum Sale Price (MSP) albeit for a limited number of
major crops only. Thus lot of cash crops and such are left out of the ambit and have to be sold by
farmers at rates which are not economical/profitable.
• Movement from farm directly to end-user can be effected thus reducing the amount of crops sent
to intermediate cold-storages/warehousing. This will also cut down storage loss/wastage.
 E-MARKET
• The E-Market Place will be an end to end tool for the farmer
and will also cover…
 Commodities (seeds, fertilisers, micro-nutrients, etc) and
equipment suppliers/vendors. Farmers can thus make an
informed choice at competive rates.
 Follow and possibly predict the market conditions and plant
accordingly for the future season. Monitor the status of the
send-outs in real time.
 Information which can be beneficial to the farmer wherein
diversion of sales to more profitable regions can be done.
 Advise changes in GOI agriculture policies specifically
changes in MSP and/or other policies which affect monetarily
(including loans and subsidies).
 Crop Insurance vendors and their various policies.
 An App for this application which will allow the farmers to get
updates regarding their transactions in progress
 Cannabis
Cannabis Sativa
Sativa or
or Hemp
Hemp --
one
one of
of the
the oldest
oldest cultivated
cultivated
crop
crop – Produced in India
– Produced in India over
over
12000
12000 years
years ago.
ago.

Highly Valuable Cash Crop with

Commonly confused for its sibling However it is making a comeback
over 25000 industrial and
Cannabis Indica (Marijuana), Hemp as more and more people become
commercial uses. In medicine, oil
was banned by a majority of aware of its incredible potential
and gas, food, infrastructure and
countries. including India.
textile sectors.
 HEMP
VS COTTON

Hemp produces twice as much fibre per acre as cotton

Hemp requires 20% of Cotton’s water requirement

Hemp Fibre is 4 times more durable than cotton’s

Hemp requires no pesticides or herbicides’s while cotton consumes 25% of the

global pesticide usage

Cotton pollutes the water and leaves the earth scorched

Hemp returns 60% of the nutrients it consumes and absorbs heavy metals out

• Hemp can be grown almost anywhere including barren hilly areas and water-scarce areas
as it needs consistent moisture only during the germination and seedling establishment
• The average annual rainfall in India ranges between 300-650 mm, which are apt to
cultivate industrial hemp successfully.
• Total economic value of hemp cultivation (each crop) could be ₹3.75 lakh per hectare.
Hemp can be grown as a rotation crop or cultivated upto 4 times a year as it has a 3
month maturity phase
All these facts make industrial hemp a multimillion dollar crop for India.
• PILOT PROJECT: SPREAD ACROSS 10
ACRES HAS SUCCESSFULLY COMPLETED
MULTIPLE HARVESTING ROUNDS,
DEMONSTRATING ALL THE ABOVE
MENTIONED FACTS.
• HEMP FARM WAS ESTABLISHED ON A
PREVIOUSLY BARREN FARMLAND IN AN
WATER-SCARCE LOCATION AND
SUCCESSFULLY HARVESTED BY LOCAL
FARMERS WITH MINIMAL ASSISTANCE.
• HEMP FARMING IS HIGHLY LABOUR
INTENSIVE AND CAN PROVIDE EMPLOYMENT
TO MILLIONS OF UNEMPLOYED PEOPLE.
• THE DIRECT BENEFITS OF HEMP
CULTIVATION WILL UPLIFT THE SOCIO-
ECONOMIC LEVEL OF INDIAN FARMERS AND
INCREASE THE GDP PER CAPITA TO A GREAT
EXTENT.
Long Term Plans for Welfare
In the long run, what can be done for the welfare and
rehabilitation of farmers? India, being an agricultural country, is
losing interest in the primary job of the people of our country.
Added to that, the cash cycles of customers are not replenished
within the given time period. The loans are increasing while
productivity or profitability is not.
The farmers, in the long
run, don’t just need
capital. They need
To tackle this, in the long
Education. It is They need to also be
term, what needs to be
imperative for them to taught about sustainable
done is much more than
receive education, not agriculture and the
providing funds to the
only on agriculture but environmental and
farmer. It’s much more
also basic education. This production impact of the
than waiving off
can be looked into by traditional way of farming
debts(now, bad debts)
making primary in contrast to methods
which are swinging like
educational institutions like drip irrigation and
an axe over the farmer’s
for them. Areas where organic farming.
head.
they need to be educated
include basic
mathematics.

• Reiterating a previous point, education on Hemp also needs to be imparted so

as to remove the tag of a social taboo.
• They need to be shown that the existing method, where it isn’t wrong, may not
be the best method to do something.
• They need to be taught to make educated decisions so that they are not ripped
off by potential customers and middlemen.
The need of the hour… Education

• Over and above, the

farmers have children who
need to be given education
also.
• If they do plan to carry
forward their family
business in farming, they
need to be shown that its
not only useful to the
country but also profitable
if done correctly.
• This requires elementary
and specific education
Ste
Set up primary SteSetteaching
up niche Ste which is only successful in
Implement
those concepts
p 1 schools p 2 concepts p 3 ahead
the long run.
To conclude…
We hope that we have been able to address the issues on hand.
We now leave you to ponder on it for a while..
We also sincerely feel that most of you will be willing to collaborate with us keeping in mind
the gravity of the situation and contribute in some way or the other so that our small
initiative can slowly reach the national level and can help all the farmers spread all across
the country.
The farm suicide rate was 12.9 suicides per 100,000 farmers, which was higher than the
general suicide rate at 10.6 for 2001 in India. By gender, the suicide ratewas 16.2
male farmer suicides per 100,000 male farmers compared to 12.5 malesuicides per
100,000 for general population.

There is no price attached to life, and there have been too many instances to be
ignored and as we have stated, the GOI, while doing there bit, may be falling short on a
number of things which we hope to work upon in the short and the long run.