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    Customer Avatar Worksheet AgencyEric

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    Natasa Milenkovic
    Eric is the 40-year-old male CEO and founder of a digital marketing agency located in Orlando, Florida. He wants to scale his agency business, increase capabilities of his team, and keep his own marketing skills sharp. However, he faces challenges of scaling the business, finding and retaining top talent, and keeping up with changes in the digital marketing industry. Professional development, providing value to clients, and ethical marketing are important values for Eric.

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    Customer Avatar Worksheet AgencyEric

    Uploaded by

    Natasa Milenkovic
    470 views1 page
    Eric is the 40-year-old male CEO and founder of a digital marketing agency located in Orlando, Florida. He wants to scale his agency business, increase capabilities of his team, and keep his own marketing skills sharp. However, he faces challenges of scaling the business, finding and retaining top talent, and keeping up with changes in the digital marketing industry. Professional development, providing value to clients, and ethical marketing are important values for Eric.

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    Customer-Avatar-Worksheet-AgencyEric

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    Eric is the 40-year-old male CEO and founder of a digital marketing agency located in Orlando, Florida. He wants to scale his agency business, increase capabilities of his team, and keep his own marketing skills sharp. However, he faces challenges of scaling the business, finding and retaining top talent, and keeping up with changes in the digital marketing industry. Professional development, providing value to clients, and ethical marketing are important values for Eric.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    470 views1 page

    Customer Avatar Worksheet AgencyEric

    Uploaded by

    Natasa Milenkovic
    Eric is the 40-year-old male CEO and founder of a digital marketing agency located in Orlando, Florida. He wants to scale his agency business, increase capabilities of his team, and keep his own marketing skills sharp. However, he faces challenges of scaling the business, finding and retaining top talent, and keeping up with changes in the digital marketing industry. Professional development, providing value to clients, and ethical marketing are important values for Eric.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Company/Product Name: DigitalMarketer Certifications

    Name: Agency Eric


    GOALS AND VALUES CHALLENGES & PAIN POINTS
    Age: 40
    Goals: Challenges:
    Gender: Male
    Eric wants to... Eric is challenged with...
    - Increase agency business - Scaling his agency business
    - Increase the capabilities of his team Marital Status: Married - Finding, training, and retaining top marketing talent
    - Scale his business - Keeping his marketing skills sharp while being CEO
    #/Age of Children: 2 (Age 8 & 10)

    Values: Location: Orlando, FL Pain points:


    Eric is committed to... Eric's pain points are...
    - Professional Development - Fear of losing business to competitors
    - Providing value for his clients - Fear of his agency falling behind in the digital
    - Using "white hat" marketing principles marketing scene

    SOURCES OF INFORMATION OBJECTIONS & ROLES


    "I surround myself with people
    Quote: smarter than me."
    Books: Good to Great / Think & Grow Rich Possible Objections:
    Occupation: Digital Marketing -Does the training fit an existing service or new service
    Magazines: Wired / Fast Company he can offer to his clients
    Job Title: CEO/Founder - How long he and his team members will be "out of
    Blogs/Websites: AdAge / DigiDay / Social Fresh pocket" doing the training

    Conferences: Content Marketing World / SXSW Annual Income: $150,000


    Role in the Purchase Process:
    Gurus: Jay Baer / Joe Pulizzi / Christopher Penn
    Level of Education: College Graduate Eric is the decision maker. He buys digital marketing
    Other: Spends time on LinkedIn looking for talent training to keep himself and his team sharp. He's not
    Other: worried about the price point if he knows the training
    will give him and his team an edge in the marketplace.

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