EXPLORATORY JOURNEY

INTO
Design Thinking
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Ice
Breaker
Pick a neighbor
Introduce yourself
And Draw him
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Fear not
the judgment
of your peers
 Agenda
• How did I get here?
• Intent
• What is going on in the
world?
• Design Thinking
• Projects
• Games
• Feedback
How did I get here?
Entrepreneur
AsiaForm, Wholly

Agilist
Agile Coach, Innovation Consultant, Startup
Mentor, Product Owner…

What exites me?

Innovation, Sharing Economy, CryptoCurrencies,
startups Mentoring, Permaculture, Culture
Hacking, Digital Revolution

My job today?
Head of Digital Innovation, Business Developer,
Agile coach
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What’s
going on
in the
World?
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FasterTec Telephone
< Electricity
< Refrigerator

h < TV
< Internet
< Smartphone

Adoption
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Unicorns
Timeline
Exponential & 9

combinatorial
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Living
Services
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Change
the way we
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Welcome
to
Design
Thinking
Adventure MRI
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Design Thinking
Work together to
develop a range of
creative solutions

Quickly build concepts

in a format that can be
easily shared

Thinking from the

perspective of
your current and Construct a point of
potential users view based on user
needs and insights
Loop back to the users
to ensure offering
solves specific
problems
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What is Design Thinking?
Design Thinking is a methodology used by
designers to solve complex problems, and find
desirable solutions for clients.

Design Thinking draws upon logic, imagination,

intuition, and systemic reasoning, to explore
possibilities of what could be, and to create
desired outcomes that benefit the end user (the
customer)

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What is Design Thinking?

Translate observation into insights, insights into

products and services that will improve lives.

Design thinking is an approach that frames

problems creatively and generates innovative
solutions, strategies, systems, paradigms at the
nexus of domains

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Design for Steve J.

“Most people make the mistake of thinking

design is what it looks like. People think it’s
this veneer — that the designers are handed
this box and told, ‘Make it look good!’ That’s
not what we think design is. It’s not just what
it looks like and feels like. Design is how it
works.” — Steve Jobs

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Projects
 3 lenses
Innovation Opportunities
used at every step of projects

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 Discovery Project
Empathize Define Ideate Prototype & Test

DESIGN
HYPOTHESIS INSIGHTS OPPORTUNITIES IDEATION PROTOTYPE
RESEARCH

Multiple
 Desk Research Opportunity
 Competitor Areas
Initial
Review
assumptions
 Expert Interviews 2 Key user
about the users,
 Stakeholder in- Personas
the market,
depth Interviews
services,
 Customer 1 Outlier
products and
intercepts Persona
competitors
 Business
Process Analysis

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Clustering
Personas
 - Define –
an actionable problem statement

Surprising insight
Meaningful Problem
= Opportunities!
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Portable Incubator
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Design by
Sprints
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Project
Roadmap
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 Innovation Day
Create

Prep Roadmap
 Interview Stakeholders
 Innovation
 Understand business
Roadmap
context & challenges
 Documentation of all
 Align on goals
ideas generated
 Trend/ Competitive  Inspiration Deck  Creative  Present, share and  Disseminate and
Reseach Presentation problem-solving gather feedback share
 Inspiration Deck  Detailed sessions  Select and
 Design the innovation Discussions  Innovation prioritze ideas
workshops Games
Facilitation

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Design-Centric
Organizations &
Creative
leadership
 Pyramid of
Design Thinking
Practices
How do you
strategize?

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Inside-out ->
<- outside-in

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 Creative
Organization / Leadership

Embrace experimentation Radical Collaboration

• Bias toward action
• Experiment = innovate
• OK take risk?
• Build to think and learn
• See pb as opportunities
• “Prototyping is not an ideal but
a core competence”
• Connect people across group
• Help multidisciplinary experts
work together
• Seek external sources: open-
innovation
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 Creative
Organization / Leadership

Focus on human Be mindful of process

values
• Innovation is a process
• Biases towards physical • Tools to engage
interactions • HCD? Research?
• Is non-hierarchical • Innovation Games?
• Prototyping? Testing?
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Design Thinking has
the responsibility to
shape the future we
want to live in.
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INNOVATION
Games
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Playing
Games?
Work ≠ Play
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Work + Play
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What is a Game?
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a World
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13 core
Games
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 Solve business problems
 Understand your customers
needs
 Increase empathy for your
customers’ experience
 Deliver the right features
 Make better strategy
decisions
 Improve the effectiveness of
sales and services
 Identify the most effective
marketing messages
 Uncover breakthrough
opportunities
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13 core
Games
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Thanks!