Evaluation of Air Canada: Strategy, Workforce and Competition

Summary of management:

Air Canada is the largest airline in Canada and the largest provider of services to and from
Canada on the Canadian market, both internationally and across borders. Air Canada is a
founding member of Star Alliances that offers the greatest air transport network in the world.
The reasons behind Air Canada's selection are that it is in the fifth straight year list of the top
100 employers in Canada. In 2018, the Airline Passenger Experience Association also
awarded Air Canada a Five Star Global Award (APEX).

Through my research, I have learned that there is a connection between air Canada's mission
and commercial strategy. They have a strategy to help them achieve their objectives; they
strive to continuously improve customer experience and employee engagement, and to
provide shareholders with value through their focus on four core goals. There are also
numerous reasons why Air Canada has been selected from the top 100 employers list in
Canada. Air Canada seeks comments on all aspects from design to final decorations from its
personnel. Through the outstanding Air Canada Foundation, the corporation sponsors various
organisations and projects that focus on health and welfare for children. The competitive
benefits that Air Canada provides include air Canada holidays, air Canada freight, air jet, etc.

With regard to supply chain management, Air Canada has the suppliers' code of conduct,
supporting their objective of operating responsibly and morally, as an integral part of a
responsible and sustainable supply strategy. Air Canada offers flexible arrangements for its
employees on the basis of the nature of the role with respect to flexible working alternatives.
Finally, Air Canada is constantly growing and its future targets are clear. Operating revenues
in 2018 were recorded at $18.1 billion. The first 45 A220-300 aircraft (previously C Series
bombardier) are welcome in their fleet in 2019 as they progress with the rehabilitation and
rehabilitation of their narrow fleet.

Introduction

Air Canada is the largest airline in Canada and the largest provider of services to and from
Canada on the Canadian market, both internationally and across borders. Air Canada is a
founding member of Star Alliances that offers the greatest air transport network in the world.
Trans-Canada Air Lines (TCA), the precursor of Air Canada, opened its inaugural flight on 1
September 1937. By 1964, TCA had matured into Canada's domestic airline; its name had
been renamed Air Canada. It was privatised in 1989.

Air Canada is one of the top 20 airlines with 30 000 employees worldwide. The company's
central office is in Montreal. The reasons behind Air Canada's selection are that it is in the
fifth straight year list of the top 100 employers in Canada. In 2018, the Airline Passenger
Experience Association also awarded Air Canada a Five Star Global Award (APEX). Air
Canada is the only global network carrier in North America to have obtained a four-star rating
by an independent UK survey firm, Skytrax. The objective of this task is to demonstrate the
relationship between the organisation's vision, mission and corporate strategy and why
companies are to be included in the list of the 100 best employers in Canada. It will also
provide information on the competitive edge of the company, including supply chain
management. In addition, the employees will receive information on flexible work choices,
growth and future ambitions of the company.
The link between the vision, task and strategy declarations of the organisation

Air Canada's primary objective is to be one of the world's top airlines. Air Canada's vision,
mission and business strategy are closely related, mission and vision strategies are developed.
In order to achieve this objective, it tries to constantly improve custody and employee
engagement by focussing on four main tasks:

Identification and implementation of cost reduction and income enhancement initiatives.

Sustainable development prospects and competitive qualities are used to correctly broaden
margins by increasing connecting traffic through its global strategic gates in Toronto,
Vancouver and Montreal and by growing and competing in the leisure industry from and to
Canada.

Encourage customers by consistently improving their travel experience and by continuously

providing exceptional customer services, with a focus on premium products and passengers.

Promoting positive cultural transformation through participation initiatives for employees.

This includes considerable training investments and other tools to encourage excellent client
experience and to foster more cooperation and acknowledgment in the supporting and
enriching environment of how the airline and its trained workforce may work more closely
together.

Air Canada plans to achieve several additional significant targets in 2019:

To maintain safety, the Boeing 737 MAX must effectively re-establish, when applicable, all
training and other relevant procedures.

To everyone of your workers, instal the multifactor authenticator programme.

Air Canada continues to expand its network by announcing the introduction of new
destinations in 2019.

The first 45 A220-300 aircraft (previously C Series bombardier) are welcome in their fleet in
2019 as they progress with the rehabilitation and rehabilitation of their narrow fleet.

Why is Air Canada among the top 100 employers in Canada recognised?

A ranking of Canada's top 100 employers provides several reasons to chose Air Canada. The
Air Canada offices are part of a multi-campus and contain a renovated outdoor lounging area,
an affordable gym, teachers' courses and a jogging club for employees. The offices of the
seven-floor headquarters are part of a multi-campus programme. Moreover, through the Air
Canada Foundation, the company has provided a total of more than $1,58 million for regional
and grassroots organisations and over 1350 aircraft tickets over the previous year to support
different charities and programmes concentrating on the health and wellbeing of the children.

The benefits of Air Canada employees include tax-free discounts to customised shipping
reductions from Air Canada to family trip discounts. Air Canada is the Indian bursary and
award programme partner for Indigenous students completed in a pilot or aircraft mechanics
aircraft related degree. The plan includes coaching on preparing resumes and working
interviews, flight and flight simulator visits. AirCanada also worked with jazz aviation to
develop relationship with the technical First Nation institute to help young Aboriginal
students to pilot.

Competitive advantage of Air Canada and how it manages its supply chain

In comparison with its opponents, Air Canada has numerous competitive advantages which I
will highlight in the following paragraph:

Air Canada holidays is a tour operations leader in Canada, which includes hotel packages,
roundtrips, aircraft prizes, and a variety of cruises, tours, and trips on Air Canada Rouge and
its star alliance partners. Air Canada is a leader in tourism operations. A recipient of the
"Favourite Tour Operator Choice Award" for travel agencies. Air Canada holidays provide a
hundred destinations across the Caribbean, Mexico, Central and South America, Asia, Europe
and the US. In addition, a global direct shipment service is offered by Air Canada Cargo. Air
Canada Cargo's industry-leading team of professionals offers its customers a comprehensive
range of corporate solutions, which are tailored to meet shipping community requirements
economically and effectively. The GTA dnata was recently extended to encompass all AC
cool shipments by Air Canada. Some products have their very nature as a distinct handling.

They give different shipping alternatives for special goods to ensure the integrity of the
shipping and to fulfil the regulatory requirements. In the air Canada, Air Canada Jetz also
offers first-class air travel services for professional sport teams, business customers, and
entertainment groups, with comfort seating and customer care. Every Air Canada Jetz trip
offers a variety of refined meals and a wide variety of wines and drinks. International
customers and the 100K business group Altitude Super Elite now get exclusive concierge
services for personal air Canada at 47 airports worldwide. Concierges are an instant resource
for these customers on a regular basis during business hours and 24/7 on all travel and airport
concerns, on additional requests and for specialised services, such as hotels, restaurants and
ticket reservations.

Chain of Supply

They work with many suppliers worldwide to help themselves achieve their environmental
goals and to encourage accountability. With over 9,500 suppliers, and with fuel and labour
alone, Air Canada has spent $6.3 billion on goods and services from Canadians. Air Canada's
total supplier expenditures in 2018 were $12.4 billion. The top 100 firms receive more than
86% of their expenses, notwithstanding the size of the supply chain. Management of these
relationships is the responsibility of various Air Canadian branches, however most of these
expenditures are covered by strategic procurement, which also includes fuel purchases.

Moreover, the supplier code of conduct supporting their purpose of operating responsibly and
morally is a significant element of their responsible and sustainable sourcing strategy. The
Code is based on the notion and clearly defines the expectations of its suppliers in the fields
of the integrity and accountability of enterprises, the responsible management of human
beings and the environment in ensuring compliance with the Air Canada standards.

Air Canada Workforce Types of Flexible Work Options

The employees of Air Canada have a wide variety of flexible working alternatives. People
can apply to work in accordance with their talents, interests and qualifications. Recruitment
of various roles in several divisions is always opened by Air Canada. Departments have been
established by the company based on the nature of the occupations. There are several
departments, including aircraft maintenance, airport and freight operations, contact centre,
finance, flight operations, on-flight service. The flexible work schedule of employees is based
on the nature of the job. Staff can work in Air Canada for morning shifts, afternoon shifts and
nighttime shifts.

If you're a customer-service officer, for instance from 3 a.m., from 4 p.m., from 5 a.m. or
from 11 a.m., from 12 p.m., from 2 p.m. Afternoon shifts. Shifts. Part time may be 6 hours a
day and 8-16 full hours a day. Shifts can be replaced, shifts, exchanged, shifts taken or even
partial shifts. Similarly, staff work as pilots in flights, air hostess needs to work for a long
time. In addition, Air Canada consistently pays attention to its employees and offers its
employees all advantages and facilities. The benefits of Air Canada employees include tax-
free discounts to customised shipping reductions from Air Canada to family trip discounts.

Is the organisation forward-thinking and progressive?

Air Canada is continually growing and its future goals are clear. The first 45 A220-300
aircraft (previously C Series bombardier) are welcome in their fleet in 2019 as they progress
with the rehabilitation and rehabilitation of their narrow fleet. An further 18 Boeing 737
MAX aircraft entering their fleet in 2017 after a strong order of 61 are expected to be
delivered. Air Canada is expected to operate 37 Boeing 787 Dreamliner at the end of 2019,
including 29 larger Boeing 787-9 planes, all 37 planned through the end of 2019. Besides
this, Air Canada continues to expand its networks with the announcement of the debut of new
destinations in 2019: Toronto, Vienna, Montreal, Bordeaux, Raleigh, N.C. In addition, Air
Canada is providing WiFi via its 184 narrow-body aircraft and selected north American
routes, aimed at equipping all of its planes with wireless Internet access by the end of 2019.
Furthermore, Canada offers a comprehensive global airline network to 64 airports in Canada,
60 in the U.S. and 98 in Europe, Asia, Australia, Mexico, Sorth America, the Middle East and
the Caribbean. Air Canada offers a global airport network.

Air Canada is always focusing on safety and aims to control safety risks and risks associated
with aircraft, fresh highways and new initiatives or projects being implemented in 2019. Air
Canada is always focusing on security. In the environmental field, the 2020 corporate waste
plan for air Canada is continuing to advance by means of: the single-use plastics reduction
programme. The gathering and recycling process is increased in several maple leaf lounges.
As a result, Air Canada is growing quickly, generating record operating revenues of 18.1
billion dollars in 2018.

Conclusion

In general, Air Canada is the largest airline in the Canadian, international, transboundary and
Canadian market and the largest service provider. It develops ways to fulfil its mission and
vision. The competitive benefits that Air Canada provides include air Canada holidays, air
Canada freight, air jet, etc. Staff can work in Air Canada for morning shifts, afternoon shifts
and nighttime shifts. Air Canada is continually growing and its future goals are clear.