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A Red Ocean Strategy Involves Competing in Industries That Are Currently in Existence
A Red Ocean Strategy Involves Competing in Industries That Are Currently in Existence
A Red Ocean Strategy Involves Competing in Industries That Are Currently in Existence
Example
Apple decided to operate within the red ocean market for smartphones
and launched its first phone back in 2007. Despite a large number of
competitors such as Nokia and Samsung, they managed to attract
customers and offer the desired features and design. More than a decade
after, each new model of the iPhone turns out to be a great success with
unprecedented demand.