Target Audience Profile -P1

N A M E: Amit Kumar
A R C H E T Y P E : The Everyman K EY I D E N T I F I E R S /
ADJE CTIV ES:

Quote: Gender: Age •Industrious

Great Indian Affluent Middle Class typically composed of salaried Male 30- 45 •Emotional
employees in middle- and upper-management roles, professionals (for •Ambitious
instance, accountants, doctors, and lawyers), and small business Location Income
owners.
Noida/ Gr. Noida 1-3 LPM
Bio/Customer story: T H E Y VA L U E :
Education Occupation
Middle & Upper Middle-class families strike a balance between
secular-rational and traditional values. Their 'family-first attitude UG / PG above IT/ITeS Manager
governs their self-expression & survival values. They are •Family & Friends
expressive & likely to consider the opinions of other users hence Personality Brands They Love
•Relationships
referrals work a lot. Introvert a Extrovert Apple

Over the years, as infrastructural and civic needs failed to keep Analytical a Creative Samsung
up with the demands of a growing and more prosperous
population, instead of campaigning for better civic services for
Loyal a Fickle Microsoft GOALS/WANTS:
all, India’s elite, and its growing middle class, found an easier Passive Active a Dell
path—buy private services to create bubbles for their comfort &
security. Spontaneou Deliberate •To be able to meet all financial goals
s a
•See children succeed
They are cost-conscious and deal hunters, but tend to spend on Hobbies/Interests: Preferred info sources:
brands. They are well educated and have a master's degree or
minimum graduates. They have their roots in tier II cities, where Latest Technology Social media - High Preference
many of them have ancestral homes as well. Likely to travel in C HALE N G E S / PAI N P
summer/winter vacations / staycations and weekend trips are Reading Internet/websites - High OINTS:
major phenomena.
Hands on experience Newspaper – Medium
Online sellers with COD & easy returns have bolstered the
growth of purchasing online. Backed by COVID-induced Sports In-person chats – Medium •Money matters
lockdowns, this way of purchasing has seen massive growth. •Job Security
Entertainment - OTT Events/conferences - Low