Michael Breen

In his present role which he assumed in 2019, Breen leads a team that supports distributors
across 25 countries working around various product requirements and customer engagement
initiatives. Under his leadership as managing director, he supported distributors to grow Ford’s
presence in selected markets by introducing new products which led to a 15 percent increase in
volume and 5.6 points improvement in market share.

He joined Ford in 1993 as a customer service representative in Ford North America, climbing up
the ranks while performing various marketing and sales roles. As Brand Content and Alliance
Manager, Breen led the launch and execution of a groundbreaking partnership with Home
Shopping Network which helped increase leads and sales as well as improved overall perception
of the Ford brand.

In 2016, he was appointed Truck and SUV Launch Manager in Ford Asia Pacific based in
Shanghai, China where he facilitated the integration among teams in Marketing
Communications, Media Communications, Truck, and various Asia Pacific markets to support
the launch of the Ranger Raptor in 2018. In 2018, he moved to Bangkok, Thailand as Marketing
Communications Launch Manager, Ford Asia Pacific Operations.

Breen earned a Bachelor’s degree in Business Communications from Oakland University in

1991.

Local Impact

 Due to intense competition from other automakers, Ford made the decisive decision to
outsource the production of parts and manufacture to other nations in order to increase
efficiency and cut costs. The benefits of outsourcing to local communities include the
creation of new jobs in the community. Local communities that may have been in need of
assistance were offered the opportunity to work for a company that makes high-quality
parts and builds vehicles more rapidly.
 It raises the standard of products and services. Getting engaged to another country is
great in our country. It contributes in producing high-quality work and providing the
greatest services to customers so that the Filipino people can be treated with respect and
dignity.
 The automotive business is incredibly affected by globalization, particularly since
exchange produced products has outperformed customary areas like mining and
agriculture. Car parts exchange, specifically, extended more than six times than the usual.

https://www.carguide.ph/2021/04/michael-breen-is-ford-philippines-new.html