Student name:

MINI TEST 1
Nguyễn Kim Ngân
ANSWER SHEET
Student ID: 2011116479

Class code: ML94

Date: 25/08/2021
To: CEO

From: Marketing Director

Dear Sir,

At a meeting on August 24th 2021, we discussed the changes we want to make when
relaunching the Wincote XWS. They are as follows:

 Product:
- The two-layer jacket is for men and women. It is a versatile, all-weather garment.
- It is offered in four sizes: small, medium, large, and extra-large.
- Colors: Dark colors and bright colors for both men and women.
- The outer shell of the jacket is made from a special new material. As a result, it is
lightweight, hard-wearing, very warm, and weatherproof.
- The lining is removable, making the jacket suitable for all seasons.
- The jacket has a removable hood, 8 pockets, and a wide easy zipper down the center.
 Price:
- Men's and women's jacket: $120
 Promotion:
- Full-page advertisements in magazines for people with outdoor and sports interests.
- Half-page advertisements in newspapers; posters and point·of·sale advertisements.
- Product demonstrations at exhibitions.
- Advertising on TV, social networks.
- Discounts for customers who buy a lot
- Slogan: 'A jacket for all seasons'.
 Place:
- The jacket was sold in outdoor-product stores (e.g., camping-equipment shops),
sports-goods outlets and upmarket department stores or on e-commerce sites.