Tumulak, Nichole G

20577396
A – 343 Aug 26, 2020

Global Marketing

I found this the video is very informative and motivating and I believe that my
knowledge and skills have increased after I attended it and done my assignment. My
knowledge of marketing has been significantly expanded as a result of attending classes,
to include global approach to the marketing issues. As I watched the video, I learned that
international marketing is not that easy as I expected. as the impact of global factors to
the company management decision-making, strategies of choosing and entering new
markets, developing new products for international markets, the characteristics of
marketing research for international markets, international marketing mix elements etc.
Engaging in International marketing is not that easy. It’s because there are many factors
to consider. The first is if you are planning to engage yourself in international marketing,
you have to expand your business. You have to do more marketing strategies,
advertising, presenting, and know your target marketing. Not all the customers are having
the same buying habits. Second one is the Customs and taboos, all cultures have their

own unique set of customs and taboos. It is important for marketers to learn about
these customs and taboos so that they will know what is acceptable and what is not
for their marketing programs. Third one is the language; Language differences cause
many problems for marketers in designing advertising campaigns and product labels.
Language problems become even more serious once the people of a country speak
several languages. For example, in Canada, labels must be in both English and French.
In India, there are over 200 different dialects, and a similar situation exists in China.
Another factor to consider is the competitive environment, entering an international
market is similar to doing so in a domestic market, in that a firm seeks to gain
a differential advantage by investing resources in that market.