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Believe Sisuni Project Proposal Piggery
Believe Sisuni Project Proposal Piggery
Believe Sisuni Project Proposal Piggery
ORGANISATION
Registration Certificate No. MNF/315
“PIGGERY PROJECT”
SISUNI PARISH
Email:fwmungoma@gmail.com
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TABLE OF CONTENTS
Table of contents………………………………………………………………………….
Executive summary………………………………………………………………………..
CHAPTER ONE:
1.0 Business description…………………………………………………………………….
1.1 Mission of the business……………………………………………………………….
1.2 Vision………………………………………………………………………………..
1.3 Objectives of the business…………………………………………………………..
1.4 Positioning Statement………………………………………………………………
CHAPTER TWO
2.0 Marketing and sales………………………………………………………………………….
2.1 Target marketing……………………………………………………………………………
2.2 Customers’ location……………………………………………………………………….
2.3 Why they might buy…………………………………………………………………………
2.4 When they might buy……………………………………………………………………..
2.5 Market trends………………………………………………………………………….
2.6 Growth potential………………………………………………………………………
2.7 Market growth……………………………………………………………………………
2.8 Power of supply…………………………………………………………………………
2.9 Threat of new entrants……………………………………………………………….
2.10 Power of the buyers………………………………………………………………..
2.11 Threats of substitutes………………………………………………………………..
2.12 Rivalry amongst firms……………………………………………………………….
2.13 Small scale piggery farms………………………………………………………………
2.14 Medium sized piggery farms……………………………………………………………….
2.15 Marketing strategies……………………………………………………………….
2.16 Market intelligence………………………………………………………………….
2.17 Market portioning……………………………………………………………………
2.18 Sale and distribution………………………………………………………………….
2.19 Deliveries……………………………………………………………………………
2.20 Packaging……………………………………………………………………………
2.21 Promotion…………………………………………………………………………….
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CHAPTER THREE
3.0 Research and Development……………………………………………………………..
3.1 Research………………………………………………………………………………….
3.2 The Industry………………………………………………………………………………
3.3 The Pork Industry………………………………………………………..
3.4 Legal aspects on food additive…………………………………………………………….
3.5 Price determination in the piggery industry………………………………………………….
3.6 Stages of price determination………………………………………………………………..
3.7 Systems of price discovery for farm products……………………………………………….
3.8 Cost analysis of piggery industry……………………………………………………………..
CHAPTER FOUR
4.0 Operations……………………………………………………………………………
4.1 Location…………………………………………………………………………………
4.2 Physical space and facilitates……………………………………………………………..
4.3 Production processes………………………………………………………………………..
4.4 Quantity and quality of labour…………………………………………………………………
CHAPTER FIVE
5.1 Management and organization………………………………………………………………
5.2 5.2 Management structure…………………………………………………………………..
5.3 Management………………………………………………………………………………
5.3.1 Roles and duties……………………………………………………………………….
5.3.2 Finance manager………………………………………………………………………..
5.3.3 Technical manager…………………………………………………………………………
CHAPTER SIX
6.0 Financial Analysis………………………………………………………………………………
6.1 Source and uses of funds…………………………………………………………..
6.2 Finance state…………………………………………………………………………….
6.3 Supplies payment……………………………………………………………………………….
6.4 Debt relief………………………………………………………………………………………
6.5 Projecting statements…………………………………………………………………………..
CHAPTER SEVEN
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7.1 Risks and Problem facing Piggery farm operators………………………………………
CHAPTER EIGHT
8.1 Research and Feasibility Study:…………………………………………………………..
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EXECUTIVE SUMMARY
Better Life Forever is a Community Based Organisation was formed, registered as a CBO
UNDER Reg. No: MNF/315 in 2011 by a group of over 473 People with a common purpose of
eradicating Poverty among households spread over 10 Lower Local Governments in Manafwa
District Local Government headed by Wanambwah Fred Mungoma. Well aware of the
challenges facing the community and limited by the capacity to uplift their statusquo, strained by
available resources and being held hostage by their inability to have a decent living, Poverty has
been the way to go in this community and the efforts to see themselves out of this problem has
come with a lot of lamentations and self-sacrifice.
It is upon this very humble background that Better Life Forever Community Based Organisation
has interested itself in engaging the entire community in reducing the burden of poverty and
thereof, increasing their household incomes through initiating income generating activities.
The Organisation is slated to start a piggery farm as its business in December 2018 and is fully
registered as a Community Based Organisation. The Organisation is planning to operate on a five
acre piece of land located in Sisuni Sub-County.
Better Life Forever Community Based Organisation will majorly deal in selling piglets to
prospecting farmers, then in the third year, sell mature pigs. The market is already assured
because pork is a serious delicacy in the area and beyond. The major needs the farm intends to
solve include; construct a shade, secure the required number of pigs and tools to that effect.
In order to strengthen her role in the Piggery industry, Better Life Forever Community Based
Organisation has decided to put together a five year business plan to act as an operational guide
and tool for mobilizing resources. In order tom implement this plan, the Organisation will require
1,562,110,000/= (USD 411,082) of which the promoters are expected to contribute 5 acre piece
of land valued at a cost 5 million per acre.
The business is expected to generate a net profit of 134,220,000/= in the second year,
201,330,000/= in the 3rd year, 301,995,000/= in the fourth year and 452,992,500/= in the fifth
year. For this to be realized, Better Life Forever Community Based Organisation will need to
tighten her cost control mechanisms while at the same time increasing sales.
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CHAPTER ONE: INTRODUCTION
Better Life Forever Community Based Organisation will deal in Pigs, Distribute over 16,000
piglets to households to fight household poverty, rear 9000 piglets in the constructed pig pen, sell
mature Pigs to Pork joint owners for slaughter and also supply pigs and piglets to prospecting
farmers within and beyond. The farm is going to be organized in the way that, it will
subsequently become a model and demonstration Centre for other categories of farmers.
We hope to use the following factors for our business to enjoy a unique position:
Good feeding and care for the pigs which will include; feeding them well, routine
checks with the help of a Veterinary Doctor.
World class services provision. This will include offering customer care with what they
order for to the best of our ability and in the shortest time possible.
The above factors will enable the pigs to grow well and also for the members to benefit from the
business in the long run.
We hope to start supplying Pork to established entities such as; hotels and Sausage
manufacturers after three years of operations.
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1.1 Mission of the business
To link up small rural farmers with the unsatisfied existing urban market.
1.2 Vision
To be the leading supplier of high quality Pigs and Pork seller in Sisuni, Manafwa business area
and the outside world not limited to Kenya, South Sudan.
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CHAPTER TWO
Better Life Forever Community Based Organizations’ Piggery project targets all categories of
people within and outside Sisuni, because Pork is considered a serious delicacy in the locality.
Also prospective Buyers from other areas like The Republic of Kenya, Tororo district, Malaba
Town Council, Manafwa Town Council and Mbale Municipality among others will be
considered.
Pocket friendly prices, fast and quality services; many of those customers are usually on tightly
scheduled days, so want fast and better service.
The price of piglets will be at 40,000/= compared to other competitors who do sell between
80,000 – 100,000/= which will create a higher multiplier effect in the community and hence
addressing the challenge of poverty and low household income.
The prices of pork will be at market friendly charges of 8,000/= compared to what is currently
offered on the market of 10,000 – 12,000/=. This will create a competitive edge over others.
Price matrix
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Conducive environment; customers are looking for nice and descent places where they will feel
with the products therein.
Customers from distant places will be informed through emails and mobile telecommunication.
The general increase in income will increase the customer’s real income.
There will be increase in technological development leading to improved and better service in
the industry.
The farm is to get fridges for storage of pork and other packaging machines that will help in
safety and preservation to mitigate losses associated with poor storage.
The specific suppliers are also faced with high competition amongst them due to lack of market
intelligence making the switching cost very low for the customers.
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The capacity of the organisation to have at least 4 refrigerated trucks that will distribute the pork
to prospective buyers.
Availability of pickup trucks that will assist in delivery to our sister stations of Mbale
Municipality, Bukhofu supply center, Bukhadala supply station, Butiru Town Council
Operations area, among others will in a long way increase our supply channels and increase
market coverage.
The trucks will help pick up animal wastes for use in other sister projects of afforestation and bee
keeping.
But through adequate management skill/capital sourcing and strategic marketing using quality
and service leader focusing in a particular niche we will penetrate the market.
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These are found in homesteads and are individually owned, but there are a handful near where
we plan to set up. These keep pigs and sell to all, then again buy piglets and restock. Their major
strength is timing but they have major weaknesses; poor premises, poor quality products and
hygiene environments, language barriers and poor management strategy.
These have unsatisfactory performance but an opportunity exists for improvement but is not
capacitated to handle the changes.
Here, through market and development, the farm will venture into slaughter and sausage
manufacturing, packaging and sell fresh pork.
High preference will be given to branding of our products and this will range from packaging,
trucks for delivery.
Establishment of free internet café at all our distribution centers / channels which will ease
communication between management and the donor community.
- Profit maximization
- Market share
- Cash flow
- Expansive plans
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The management has carried out research on the three main niche competitors which as below;
Table 2.1: Competitors
Piggery farm Customer care Product quality Product availability Selling staff
Buwabuyi farmers G E G G
Organisation (215
Members)
Busumbu farmers P F G F
Organisation (105
Members)
Manafwa Piggery P E E F
project (76
Members)
N.B: E –Excellent, G –good, F – fair, P– poor
Our co-operation with other Community Based Organisation in similar business will be
leveraged by our capacity to providing the missing link between them and the outside market
which will in the short or long run reduce competition and better returns on their products thus,
increased productivity levels, returns on investment hence fighting household poverty.
Share of mind: the percentage of customers who named the competitors when responding to the
statement “Name the Pork dealer that comes to mind”.
Share of heart: The percentage of customers who named the competitors in responding to Pork
dealer “Name the Pork dealer from whom you would prefer to buy.
In carrying out the study above, the premise was to attack the following: Buwabuyi farmers
Organisation, Busumbu farmers Organisation and Manafwa piggery project on customer
awareness by carrying out intense promotion activities in niche market then attack Manafwa
Piggery project on quality through its skills, employees and supply channels and then attack
Busumbu farmers Organisation on selling staff through hiring of staff with customer care skills.
The prices, and hygiene and leave those without glaring weakness.
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Table 2.2: Pricing
Pork Dealer Average @Kilogram Average @ Piglet
Buwabuyi farmers Organisation 8,500 100,000
Busumbu farmers Organisation 8,500 80,000
Manafwa Piggery project 9,000 90,000
Better Life Forever Community Based 8,000 40,000 – 50,000
Organisation
Better Life Forever Community Based Organizations’ Piggery Project’s proposed price will rule
for the first 6 months assuming the inflation rate remains constant.
This will serve as a strategy for market penetration and customer creation, we will look at
turnover instead of profit margin per order.
First by training them on how to handle pigs and also how to preserve pork hygienically.
And also orient them towards active order getters other than the traditional passive order takers.
An order with cash is going to be the system used, where one will be the cashier while other will
be taking measurements for order sought by customers.
We hope to increase on our distribution channels across the catchment area of Bukhofu,
Bukhadala, Butiru Town Council, and Mbale Municipality.
2.20 Deliveries
This is going to be an option for the farm’s customers within the first six months and an extra
1000/-sh. will be charged using our refrigerated trucks and pick-ups.
Potential customers will make their orders on phone and pay upon delivery or press weekly
orders that will be prepaid.
2.21 Packaging
Environmentally friendly, high and quite stylish materials are going to be used.
The other packaging bags will bear Better Life Forever Community Based Organizations’ logo.
These will be brought from print pack Uganda.
2.22 Promotion
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The target market is local and of average middle class; businessmen, traders and travelers.
Television 40%
Radio 30%
Brochure 10%
Discount 20%
After six months assuming already with market penetration and customer creation,
Discount 20%
Brochures 30%
Radios 50%
Conclusion
There is room for Better Life Forever Community Based Organizations’ piggery business in the
market.
Market penetration, customer awareness and retention are to be the foremost objectives for the
first six months.
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CHAPTER THREE
Petition for a regulation governing the conditions undertaken by a food additive may be used and
must contain full information concerning its identity composition, proposed use and effect,
analytical determinations and toxicity.
Unless exempted from regulatory control, the use of an additive is subject to regulations that will
prescribe the pork and its products under which it may be safely used; a specific maximum limit
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of use, the manner of addition or use, directions labeling and packaging requirements and other
conditions of use.
The Piggery industry is highly run by price discovery. This is the process by which buyers and
sellers arrive at a specific price for a given lot of produce in a given location. This has been
found to be advantageous because it makes it possible for buyers and sellers to shop around
alternatives and to bargain on prices and other terms of trade.
Variable costs
Labour wages – list per worker
Ingredients
Packaging materials
Equipment repairs
Utilities
Interest on loans
Production
Units per day
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Units per year
Inventory
Units sold
Revenue
Price per unit
Units sold per year
Shipping costs
Below is a set of formulas by which an estimate can be calculated for an average annual cost
that can be compared to the average annual price received for the products,. These costs are
based on the actual or estimated volume or capacity of production.
NP = TR – TC
Net profit [NP] = Total revenue [TR] – Total Costs [TC] for one year.
TR = Q x P
Total revenue [TR] = total number of items sold [Q] x price of each item sold [P] throughout
the year.
TC = TFC + TVC
AFC = TFCQ
Average fixed costs [AFC] = Total Fixed costs [TFC]/Number of items sold [Q]
ATC = TC/Q
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CHAPTER FOUR
8.0 Operations
4.1 Location
The Piggery business will be located in Sisuni Sub-County, Sisuni Parish. It will be located on a
five acre land, which is enough for future expansion.
However, the organisation will have different sales points located in areas such as Bukhofu,
Bukhadala, Butiru Town Council, Mbale Municipality, Tororo, Malaba border point to Kenya
among others deemed necessary for growth and expansion of the enterprise.
This
Transportation costs for the pigs and pork will be low since their sources aren’t far from
the business.
Labour for use in the piggery business is readily available and at low costs.
The pork dealers’ location makes it convenient in the evening for use by those rushing
home after work. Also its location near the road makes it convenient for pork dealers
from distant places to access and purchase mature pigs for slaughter and also buy pork on
wholesale.
Water and electricity facilities are readily available in the proposed location for the
business.
However, the seasonal changes especially drought may affect the health of the pigs if not
handled well, which the management institute measures to mitigate.
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Table 4.1: Projected annual marketing expenses
ITEM Amount(000shs)
2018 2019 2020 2021 2022
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4.4 Organization and Management plan.
Better Life Forever Community Based Organisation will have a board of directors as the overall
body in charge of making policies that will be complied with by the management and the entire
staff.
The board of directors will comprise of the shareholders and will be assisted by other technical
persons appointed from time to time.
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4.4.4 Human Resource Plan
The Community Based Organisation intends to forecast future demand and supply of labour so
as to determine the required number of employees that will be hired. More still the management
will carry our continuous appraisals to try and check the performance of its staff and use it as
means of motivation.
The recruitment plan will majorly be through referrals and head hunting in a bid to get the best
staff.
NB. Social benefits include NSSF contributions, medical and welfare contributions for staff on
full time employment. Better Life Forever Community Based Organisation expects to employ a
full time account in the 4th year of operation. In the first 3 years, Better Life Forever Community
Based Organisation will rely on using part time accounting services from competent accounting
firms.
Better Life Forever Community Based Organisation expects to increase the salaries and wages
for employees by at least 10% for the next five years in order to be able to attract and retain
skilled personnel. This is due to the fact that the demand for labor is expected to increase as
many people venture into business and the fact that employees will be more expectant in terms of
remuneration.
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Item Number Unit cost Amount
Piglets 25,000 120,000 300,000,000
Feeds 5,000 bags(maize bran) 85,000 425,000,000
Vaccination No factored - -
Protective gear No factored - -
Total 725,000,000
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CHAPTER FIVE
5.1 Depreciation
Depreciation has been calculated on a straight line method and rates used for depreciating the
assets are as follows;
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NB.
900 Represents the number of piglets in the 1st year because they produce twice in a year.
2400 Represents the number of piglets in the 2nd year because they produce twice in a year.
230 Represents the number of piglets in the 3rd year because they produce twice in a year.
400,000 Represents the number of mature pigs to be sold in the 3rd year.
As envisaged above, the farm will not make any profits because the earnings in the 1 st year will
cover up the costs incurred to set up the farm, but in the 2 nd year will be able to make a
substantial profit and so is the 3rd year.
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APPENDICES
APPENDIX 1:
STATEMENT OF CONFIDENTIALITY
(DISCLAIMER)
This plan is confidential and is the property of Better Life Forever Community Based
Organisation. It is intended only for use by the persons to whom it is presented and any
reproduction or divulgence of any of its contents without written permission of the Community
It is the original work of the owner and has never been presented to any institution before.
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