KIA MOTORS

Kia Motors is South Korea's second largest automobile manufacturer, having sold over 1.6
million cars in 2009.

The word Kia derives from Korean words meaning "to arise to the world from Asia."

With its headquarters in Seoul, the company is partly owned by the Hyundai Kia Automotive
Group. Since August 21, 2009, Hyoung-Keun (Hank) Lee leads the company's global operations
from the headquarters in Seoul. North American and European arms are operated by Kia Motors
America and Kia Motors Europe respectively.

Since 2005, Kia has focused on the European market and has identified design as its "core future
growth engine"—leading to the hiring of Peter Schreyer in 2006 as Chief Design Officerand his
subsequent creation of a new corporate grille known as the 'Tiger Nose'.

History

Kia Motors Manufacturing Georgia, United States

According to Kia Motors, the name "Kia" derives from the Sino-Korean words ki ("to come
out") and a (which stands for Asia), it is roughly translated as "arise or come up out of Asia" or
"rising out of Asia".

More literally, Kia is a Persian name meaning king, protector, and defender, which may also to
attribute homage to over 2500 year legacy of Persian monarchy and civilization at the cultural
crossroads of the Silk Road that historically connected East and West. These attributes are
reinforced by Kia's naming of some models, and its defense division.

South Korea's oldest car company, Kia was founded on June 9, 1944 as a manufacturer of steel
tubing and bicycle parts by hand — and has operated as one of the country's Chaebols since. In
1952, Kia changed its name from Kyungsung Precision Industry, and later built motorcycles
(starting in 1957), trucks (1962) and cars (1974). The company opened its first integrated
automotive assembly plant in 1973, the Sohari Plant. Starting in 1986, in partnership with Ford,
Kia produced several Mazda derived vehicles for both domestic sales in South Korea into other
countries. These models include the Pride (based on the Mazda 121) and Avella, which were
sold in North America and Australasia as the Ford Festiva and Ford Aspire.

In 1992, Kia Motors America was incorporated in the United States. The first Kia-branded
vehicles in the United States were sold from four dealerships in Portland, Oregon in February
1994. Since then, Kia expanded methodically one region at a time. Dealers in 1994 sold the
Sephia, and a few years later the United States line expanded with the addition of the Sportage.

However, Kia's bankruptcy in 1997, part of the Asian financial crisis, resulted in 51% of the
company being acquired in 1998 by South Korean rival Hyundai Motor Company, outbidding
Ford Motor Company which had owned an interest in Kia Motors since 1986. Subsequently,
however, Hyundai has divested some of its ownership of Kia Motors, and currently Hyundai
Motor Company owns less than 40% of the company.

In October 2006, Kia Motors America broke ground for Kia Motors Manufacturing Georgia in
West Point, Georgia, representing a $1 billion USD investment for the company. Kia Motors
Manufacturing Georgia opened in February, 2010. For 2009, KMA recorded its 15th consecutive
year of increased U.S. market share.

Model Line-up (KIA Motors)

Passenger Cars CBU

 KIA RIO
 KIA PRIDE
 KIA PICANTO
 KIA SPECTRA
 KIA CLASSIC

SUV/Van

 KIA SPORTAGE

Kia Motors Corporation

Kia Motors Corporation (KMC) was founded in 1944, is Korea's oldest manufacturer of motor
vehicles and is now a division of the Hyundai-Kia Automotive Group. Over 1.5 million vehicles
a year are produced in 13 manufacturing and assembly operations in eight countries which are
then sold and serviced through a network of distributors and dealers covering 172 countries. Kia
today has over 42,000 employees worldwide and annual revenues of over US$14.6 billion. It is
the major sponsor of the Australian Open and an official automotive partner of FIFA – the
governing body of the FIFA World Cup. Kia Motors Corporation's brand slogan is "The Power
to Surprise".

Kia PRIDE
KIA CLASSIC

KIA PICANTO
KIA SPORTAGE