TE (UE PE FD TC MMD AU )

Fall 2020

Week No. 1
Recorded Lecture No. 1

Introduction
Dr. Muhammad Fareed,
Assistant Professor, NEDUET
1. Students will be able to explain business
communication concepts and simulate in
oral communication situations
2. Students will be able to compose for specific
communication situations
3. Students will be able to analyze professional
ethics cases
 “Of all the knowledge and skills you have,
those concerning communication are among
the most important and useful.
Communication will always play a crucial part
I your personal and professional lives and its
mastery and competence will influence how
effectively you live these lives.”
 English for Academic Purposes (EAP)
 English for Specific Purposes (ESP)
◦ Employment communication
 Oral
 written
◦ Office communication
 Oral
 Written
 Ethics
 Listening skills
 Speaking skills
 Reading skills
 Writing skills
1. Intrapersonal communication
◦ You talk to yourself
◦ Learn and evaluate yourself
◦ Persuade yourself about this or that
◦ Reason about possible decisions to make
◦ Rehearse the message you intend to send to others
2. Interpersonal Communication
◦ You interact with others , learn about them and
about yourself, and reveal yourself to others.
◦ Whether with new acquaintances, old friends, or
family members, it is through interpersonal
communication that you establish, maintain,
sometimes destroy or repair your personal
relationships.
3. Small group communication
◦ You interact with others, solving problems,
developing new ideas, and sharing knowledge and
experiences.
◦ From the employment interview to the executive
board meeting, from the informal social group
having coffee to the formal meeting discussing
issues of international concern, your work and
social life are lived largely in small groups.
4. Public communication
◦ Others inform and persuade you
◦ In turn you inform and persuade others – to do, to
buy, or to think in a particular way, or to change an
attitude, opinion, or value.
5. Mass communication
◦ Through it you are entertained, informed, and
persuaded by the media – movies, television, radio,
newspapers, and books.
◦ Also, through your viewing habits and buying
patterns, you in turn influence the media’s form
and content.