Name: Akshat Vishwakarma Subject: Marketing Management (MMB710)

Reg. No: 122024201015

Course: MBA(LSCM)2nd SEM

MARKETING MANAGEMET COURSERA LEARNING OUTCOME

➢ One of the four components of the marketing mix is distribution. The practice of making a
product or service available to the consumer or business user who requires it is known as
distribution.
➢ In this module, you'll study what the term "distribution" means and why it's important for
businesses. And it will look at the many strategy and channel choices that marketers must
make depending on the product or service they are selling.
➢ One of the four primary components of the marketing mix is pricing. The single revenue-
generating factor in the marketing mix is pricing. The company concept and pricing are
inextricably related.
➢ Penetration pricing, skimming pricing, competition pricing, product line pricing, bundle
pricing, and so on are some of the pricing techniques.
➢ They discussed pricing in marketing and the many aspects and stages involved in the pricing
process in this session.
➢ Promotion is any type of marketing communication that is used to inform a target audience
about the relative qualities of a product, service, brand, or issue, and is usually persuasive.
➢ Promotion aids marketers in establishing a distinct identity in the minds of clients, and can
use either a cognitive or emotive approach. A strong brand allows businesses to stand out in
their target market from their competition.
➢ This lesson will teach you how integrated marketing communication can assist businesses in
achieving this goal.
➢ The purchasing behavior of a final customer, individual, or household who purchases
products and services for personal use is referred to as consumer behavior.
➢ Consumer behavior is critical because it influences product positioning, marketing strategy
creation, and the building of long-term customer relationships.
➢ In this section, we'll look at what consumer behavior is and how it's influenced. will
investigate the numerous aspects that influence consumer perceptions of a product, as well as
those that influence new product uptake.
➢ In addition, you'll learn about the various factors that influence customer purchasing
behavior.
Name: Akshat Vishwakarma Subject: Marketing Management (MMB710)
Reg. No: 122024201015
Course: MBA(LSCM)2nd SEM