CASE STUDY ON SHOP SHOPCLUES

Akhilendranath. M
19881A05J3
CSE D

ABOUT SHOPCLUES :
ShopClues is an Indian online marketplace, owned by Clues Network Pvt. Ltd.
The company was established in July 2011 by Sanjay Sethi, Sandeep Aggarwal
and Radhika Aggarwal. ShopClues provides unstructured categories of home
and kitchen, fashion, electronics and daily utility items. Around 70% of its
Gross Merchandising Value (GMV) is received from Tier – II and Tier – III cities.
In June 2016, the online marketplace reached half a million sellers on its
platform, claimed to be the highest in the Indian e-commerce industry.

MODULES PRESENT IN WEBSITE (Important) :

 Search
 Cart
 Sign in
 Wishlist
 Notifications
 Buy

WEBSITE DEVELOPMENT & MANAGEMENT :

 It uses WordPress for Content management system. WordPress is an
open-source blog publishing and content management system, based on
PHP and MySQL.
 It uses PHP scripting for the Server-Side programming language.
 It uses JavaScript for the Client-Side Programming language.
 It runs on the Apache and Nginx Servers.
 It uses CentOS which is a Linux distribution based on Red Hat Enterprise
Linux.
 It uses Google Ads for Advertising.
 It uses JPEG and PNG formats for visual representation on items.
SOFTWARE DEVELOPMENT MODEL :
To ensure the most efficient software development process, ShopClues uses an
Agile software development methodology. (Agile is a set of practices intended
to improve the effectiveness of software development professionals, teams,
and organizations).

Rather than delivering customers the finished software all at once, ShopClues
starts by creating a very basic prototype, and then incrementally improve it
through a series of project iterations.

ADVANTAGES :
 Get immediate access to millions of online buyers. You can get
numerous orders daily and also increase your profits.
 Shopclues also takes care of shipping orders.
 Shopclues has regular and guaranteed payment cycles. So, all your
money is safe.
 Shopclues offers your PAN India reach. So, you can also sell across India
and grow your business in no time.

DISADVANTAGES :

 Since it is an online website there were many data breaches registered

in the past.
 There is a lot of Personally Identifiable Information Leakage which
consists of Customer or Seller name with their phone numbers and
Addresses.
 Not everyone is aware about the Internet thing.
 One should monitor the website 24x7 and release Updates and Patches
regularly.