We live in a content-driven world but how do you make your business stand out amongst

everyone else? Small to medium-sized businesses need to create content that connects
with their customers. They need a reason to buy from you and not bigger businesses who
have a huge advertising budget. Knowing why you are selling something, who you are
talking to and what channels they hang out on is vital. Content planning will enable you to
save time and money because you are directing your energy and time in a focused way. A
scattergun approach to content just won’t work. Please remember to double-check dates as
they can change!

I hope you find this content planner useful.

For content and writing hints and tips join my free Facebook group: Cracking Content
https://www.facebook.com/groups/crackingcontent

Get Clever with your Content. Learn how to create copy for your business that converts.
Get conversations started that will lead to conversions, and ultimately more sales for your
business. Get your message right from the start and create a 12-month Content Plan.

Get PR Ready. Build a PR Plan of attack. Research who to contact in the press, prepare a
press pack, create a press release template, print-ready content, and a 12-month PR Plan.
Email claire@clairewinter.info and we can arrange to have a chat.