Marisha Daniels

2763 Glenhaven Ave. #E Copley, OH 44321

m.ashleydaniels@gmail.com 330-245-7707

linkedin.com/in/marisha-daniels

Summary
Communications specialist with 9 years of total communication experience, which includes social media
marketing, public relations, internal communications and journalism. Specialized in persuasion and strategic
communication help to foster relationships while effectively translating your message to your target consumers to
help your organization achieve its marketing and outreach goals.

Experience
Communications Specialist
Cuyahoga County
Mar 2019 - Present (2 years 6 months +)
· Proposes, overseas, and develops strategies to enhance internal communications.
· Assists the County Executive and Executive agencies with efficient, and effective communication to
employees.
· Develops communications materials including flyers, postcards, and reports for Cuyahoga County
employees.
· Develops, manages, and edits content for employee blogs, quarterly department newsletters, bi-
monthly staff newsletter, and weekly staff newsletter.
· Monitors daily media coverage.
· Analyzes weekly social media performance data and provides recommendations to maintain and/or
increase performance metrics.
· Creates and posts lifestyle content on the County’s social media page.
· Implements internal outreach programs and projects such as Harvest for Hunger, Lutheran
Metropolitan Ministries Coat Drive, and the inaugural Set the Table donation drive.
· Authored a new robust employee intranet and maintains its webpage content.
· Assisted IT and HR in developing new and regularly updated email distribution lists for all Executive
agencies, and offers regular support and input on their use.
· Provides communications support to the Equity Commission and a support member of the Equity
Commission Working Group.
· Clerk of the Cuyahoga County Diversion Board.
· Administers and analyzes the annual internal communications survey.

Research Coordinator
PrincetonOne
Jan 2019 - Mar 2019 (3 months)
· Conducted project research using a variety of resources ,including data sourcing tools, company
websites, job
boards and social media.
· Solved problems to produce solutions by both collecting and analyzing data.
· Utilized an Applicant Tracking System to manage and update candidate pipelines.
· Managed and posts all job openings.

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· Provided administrative support as directed by the Director of Research.

Marketing Co-Op
GE Lighting, a Savant company
Jan 2018 - Jun 2018 (6 months)
· Managed the market research on a smart home lighting project to understand from a select, controlled
set of consumers, their product experience and how it would be reflected in reviews and ratings on a 5-
point scale.
· Developed and maintained a content calendar to be shared among Marketing & Communications
teams.
· Tracked media impressions monthly using the Meltwater tracking tool.
· Developed a marketing proposal for the launch of GE Vintage bulbs at Lowes, Target, and Walmart.
· Collaborated with Marketing, Sales, Product Management, Technology, IT, etc. to ensure web and
digital experiences make it easier to do business with GE.
· Developed the marketing design intent for product packaging.
· Participated as needed in the planning of national and account trade shows.

Independent Contractor
Independent Contractor / Consultant
Jun 2017 - Jan 2019 (1 year 8 months)
Freelance Writer at Taco Agency.
Freelance Writer, Communications Specialist & Social Media Manager at Caste Haste, LLC.
 
· Provided comprehensive and integrated marketing communication services, content creation, social
media management, and market research.
· Contribute blogs and articles for clients that were featured in online publications such as Parenting
Daily, The Huffington Post, and Expedia.com.
· Managed fashion and beauty blog for the Dollar Eyelash Club.

Graduate Teaching and Research Assistant

Cleveland State University
Jan 2016 - May 2018 (2 years 5 months)
· Assisted in teaching Communication Inquiry, Professional Communication, and the Principles of
Journalism and Promotional Communication undergraduate courses.
· Managed online social platform discussion board, graded assignments and tests, tracked attendance
and responded to student inquiries.
· Held office hours to meet with students upon appointment.
· Developed and managed the academic criteria to utilize journalism, advertising, and public relations
skills for the Principles of Journalism and Promotional Communication Town Hall event assignment.

Publicist and Associate Producer

Myopia Pictures LLC
Sep 2016 - Mar 2017 (7 months)
Served as Publicist and Associate Producer for Indie Film "April Flowers" with intent to secure U.S.
Distribution representation. Film Acquired full International Distribution in March 2017.
 

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 · Wrote press releases and arranged interviews with the cast and crew of “April Flowers” the film.
· Pitched a private screening to movie review critics which net over a dozen media impressions.
· Performed media relations.
· Performed market research on the relationship between video on demand (VOD)/ streaming services
and theatrical release revenue.
· Performed demographic research for theatergoers based on geographic location (US Major Cities).
· Developed and managed the movie’s online promotional campaigns and interactions with its followers.

Marketing Event Coordinator

Rebecca Adele PR & Events
Aug 2016 - May 2017 (10 months)
· Provided comprehensive marketing communication service.
· Managed the social media platforms and interactions for 15+ different clients and customers.
· Maintained a blog presence for the company and clients.
· Planned and managed a series of craft shows throughout Northeast and Central Ohio with anywhere
between
600-1,500 attendees.

Education
The University of Akron
Bachelor's degree, Business and Organizational Communication
2007 - 2013

The University of Akron

Bachelor's degree, Public Relations, Advertising, and Applied Communication
2007 - 2013

Cleveland State University

Master's degree, Applied Communication Theory and Methodology
2016 - 2018

Licenses & Certifications

Lean Six Sigma Yellow Belt (ICYB) - Cuyahoga County

Skills
Adobe Creative Suite   •   Internal & External Communications   •   Social Media Marketing   •   Office 365   •  
HTML   •   Constant Contact   •   Meltwater   •   Analytical Skills   •   AP writing   •   Project Management

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