Marketing Feasib Outline

Introduction ()
Site analysis
is a preliminary phase of architectural and urban design processes dedicated to the study of the
climatic, geographical, historical, legal, and infrastructural context of a specific site.

The result of this analytic process is a summary, usually a graphical sketch, which sets in
relation the relevant environmental information with the morphology of the site in terms of
parcel, topography, and built environment. This result is then used as a starting point for the
development of environment-related strategies during the design process.

Market Description
The market analysis is easily the most challenging section of the business plan narrative. Much
like the financial model, it requires specialist skills and access to research tools or databases
that can provide the underlying figures you need to make the argument that your business
opportunity is a sound one. But what goes into the market description in a business plan? There
are generally 4-5 major sections, with sub-sections depending on your industry, your funding
needs, and the niche you'll occupy:

Market Analysis Summary

• This section should provide a complete overview of the market and describe why you will
succeed in your territory.

Target Market
• Define precisely who you service or sell to, and put numbers behind the opportunity

Market Needs
• Why does the target market need what you sell? This is critical, especially for bank lending
plans.

Industry Analysis
• Provide a national, state-by-state, and/or local industry analysis using data from a business tax
receipt aggregator like Dun & Bradstreet or Manta.

Competitive Landscape
• Profile your first-tier and your indirect competitors with information on their strengths and
weaknesses to support your market opportunity.

Distribution
is one of the four elements of the marketing mix. Distribution is the process of making a product
or service available for the consumer or business user who needs it. This can be done directly
by the producer or service provider or using indirect channels with distributors or intermediaries.
The other three elements of the marketing mix are product, pricing, and promotion.

Promotion

refers to any type of marketing communication used to inform target audiences of the relative merits
of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to
create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim
of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is
one of the basic elements of the market mix, which includes the four Ps, (product, price, place, and
promotion).

Sales forecasting

is the process of estimating future sales. Accurate sales forecasts enable companies to make
informed business decisions and predict short-term and long-term performance. Companies can
base their forecasts on past sales data, industry-wide comparisons, and economic trends.

Production

is the organised activity of transforming resources into finished products in the form of goods
and services; the objective of production is to satisfy the demand for such transformed
resources.

Action Plan

An action plan is a document that lists what steps must be taken in order to achieve a specific
goal. The purpose of an action plan is to clarify what resources are required to reach the goal,
formulate a timeline for when specific tasks need to be completed and determine what
resources are required.