Soul

September falls like an ember

Too stupid, I can’t remember
Maybe in the next life
I’ll recover

Euryphaessa's advertising strategy will be targeted at getting a wide range of galleries to

carry the jewelry products. This will be done with two methods. The first is attendance and
display at different shows. The shows are typically craft shows, art shows or art festivals.
Although final consumers attend these shows, buyers from galleries attend these shows to
meet artists and form relationships with them. The other method of reaching the galleries is
through the process of traveling to different galleries and speaking with the buyer or owner
and showing them the pieces that Euryphaessa designs. Lists can be purchased of different
galleries in the country and Euryphaessa's sales representative will travel and show off the
“wares.” 

To reach the consumer, one of the methods is the same, the shows. As stated in the
previous paragraph, end consumers attend these shows and many different pieces will be
sold. In addition to this method, a complete catalog of the collection can be viewed and
purchased over the Web. While some people like to hold the actual piece before
purchasing, the photos on the Web are quite detailed and people often feel comfortable
ordering a piece directly from the website.
…….
Euryphaessa strives to provide clients with satisfying jewelry by providing high-quality service
and stylish goods at decent cost. Euryphaessa makes use of direct distribution channels. The
company's manufacturer is based in the United Kingdom. Each batch of jewelry is planned to
arrive in the Philippines within gallery openings. The firm establishes a positive connection
with the manufacturer, agreeing that Euryphaessa will be the only company they produce
for, ensuring that the jewelry is not duplicated by other companies. Euryphaessa is a
globally competitive brand that serves the hearts of Filipinos. 

A distribution channel, or also known as marketing channel, is a network of a certain

business in which its goods or services flow through in order to reach a final or end
consumer/buyer.

Another direct distribution channel of the company is through its official website which
potential consumers can browse, assess, and purchase from a complete catalog of an
extensive collection of men’s and women’s jewelry of a remarkable degree. The photograph
of each jewelry on the official website is exceedingly accurate and precise that it holds the
exact characteristics and features of its actual counterpart.  Our company’s jewelry is
packaged in a bubble wrap and securely packed in an outer carton, this includes our
signature gift box and gift bags which are free from contact.
Who are your people?
Euryphaessa’s Jewelries are usually marketed to men, women, teens and those with a
higher spending budget.

What is your goal?

Euryphaessa’s goal is to make innovative pieces of jewelries using silver, gold, and
titanium. We exist to attract and retain consumers with unique designs and personalized
service. Customers' expectations will be exceeded by our services.

What type of content will you produce? (blogs, videos, infographics)

The Euryphaessa enterprise will spread awareness and interest in their products through
various media and media outlets. Euryphaessa will produce photographs of added pieces,
infographics of the art gallery schedules and events, as well as blogs to further educate our
customers on necessary information. Euryphaessa plans to share these media through our
social media platforms(Instagram, Twitter, Facebook, etc...) and with our partners through
the distribution channels. 

How often will you publish your content? (quality over quantity)
Euryphaessa will update the contents of their catalogues once every day, and everytime
there is an important event. Furthermore the lists of content related to added pieces of
jewelry to the enterprise can be accessed through the website.

The Euryphaessa's objectives for the first five years of operation: 

 To establish a jewelry manufacturing company whose major objective is to exceed
customer’s expectations.
 At least 40 different galleries have adopted Contemporary's (Philippine-based)
designs.
 To increase the amount of designs available by 8% every year.
 To develop a profitable/sustainable home-based company.
 The Euryphaessa's aim is to create creative pieces of art in the form of silver jewelry.
We exist to bring in and keep clients. Everything else will fall into place if we follow
this principle. Our services will exceed our clients' expectations.

How will you promote your content?

The majority of individuals nowadays spend their time on social media. Using the power of
social media to promote a business is a fantastic opportunity. Instagram, Facebook, and
Twitter are the most popular social media platforms. Euryphaessa will constantly freshen up
their social media pages, share more high-quality customer photos and videos (taking
photos/videos of the jewelry on a real person), putting their social media links anywhere that
links to their website, and advertise all of the products with an influencer to boost
engagement, gain new followers, and ultimately increase sales.