Course Code: BBA 2533 Program: Bachelor in Business Administration

Course: Management Information system Year/Semester: 3rd / 5th

LC: 00023000190

Cou 1. Q.no.Answer:-
In this modern World , we can find many business models& their strategies,earning
extra-ordinary amount of cash based on their business models . It has the basis of
creating a very strong hardware base of the internet future and thus logically they
play their role in this battle by laying emphasis on the hardware that facilitate
mobile computing .Apple has gone into the stance that applications, one of the
major earners for tablet and phone manufacturers , shoould be device restricted
.They have achieved the platform with their own strengths. Tn this competitive
market every single business models like Apple, Microsoft & Google have their own
plans & strategies which can help their product to sustain in upcoming global
market. Whereas, these business model focuses on different basis like Microsoft is
based on consumer, likewise Apple is based on product & Google is based on
market.

Some of the important strength can be highlighted below of each business models:-
I) Google:-
Google business is based on market likewise it focuses on the advertisement through
the mobile.Int this every internet has the function of Google & advertisement is
being operated to single person to focus on e-commerce market or traditional market.
Whereas, android mobile market is constantly growing 3 times faster than I phone
market shows domination in advertising with search engine.This future , Google and
microsoft have tried their hand at going hardware friendly but they still donot put the
same emphasis on the hardware as apple.

II) Microsoft:-
Worldwide computer uses Microsoft as operating system in desktop which leads to
be one of main strength in their business model. They are available mostly on
computer rather then mobile phone in this competitive market which can fail in the
upcoming market due to mobile computing is being introducing to this modern
market.
III) Apple :-

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Course Code: BBA 2533 Program: Bachelor in Business Administration
Course: Management Information system Year/Semester: 3rd / 5th
LC: 00023000190

Apple business model has main strength of quality they never compromises
regarding their product & quality. They focuses on mobile devices such as I phones
& I pads that leads apple to achieve 52% of apple profit. They are the 27% to control
of mobile market regarding their quality the I phone is the highest grossing cellphone
ever.

Q.no.2:- Modernization is being based on mobile computing which helps to

sustain the longer development with the proper uses of internet. Mobile computing is
so important to these firms because of the fundamental paradigm shift. Mobile
computing has become one of the best platform which helps to utilize the e-
commerce sector to upgrade the development of these three business firm. Mobile
phones are the main product which allows to use internet, read e-mail, listen to
music & etc. These three competitors are gaining the competitive advantages to
provide best model strategies to their business models & platform. Platform
regarding different models are described below:_

1. Google:- this model has introduce the android version which can be afford by
single middle class people whereas non-apple devices it is being running an
operating system.allow every user to use any apps through any sources.

2. Apple:- it is the brand which shows the quality & their product does not
compromises on their product quality. They have their own platform where they
provide their apps and every required things from I tunes. They provide app only
through I tunes.

3. Microsoft:- comparing to Google & Microsoft it has to develop more

on mobile field whereas they are trying to partner with apple, with the partnership
the loyalty of customer they can create new target of profit with mobile computing
in this modern & internet platform can be handled very well.

Q.3);-

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Course Code: BBA 2533 Program: Bachelor in Business Administration
Course: Management Information system Year/Semester: 3rd / 5th
LC: 00023000190

Mobile computing is basically doing the activities which involve internet without
being fixed to a particular place . The importance of mobile computing for all the
three mentioned firms which is Apple , Google and microsoft as it is applicable for
apple products and only apple apps could work on this.Mobile computing leads to
success only depends on the apps& store of the mobile. Mobile is only easiest way
thorough which we are generating new platform in commercial field. Likewise apple
is being one of the dominant brand in mobile field with totally based upon mobile
applications they want to generate every field to build up career as well.
Similarly, mobile computing needs to generate the applicable apps which can play
the vital role in engaging the consumer with quality service like games (PUBG) such
application differs from various mobile phone it is smooth on Apple then android
which may lead the competitive advantages over rival companies. Every business
model have their own way to develop application which enable their user to get
through it . whereas, creating smooth& quality app leads to the success of each firm.
app greatly enrich the experience of using a mobile device and without them the
prediction of the future of mobile internet would not be much fair and bright.
likewise, apple has got it own app store. They have been developing with new
technology which leads to be the reason of dominant in mobile phones company.
However , app developers have complained that making money s too difficult. Apple
has block some apps from its mobile devices. Apple claimed it violated user mobile
devices by encouraging developers to increase the number of apps. Google also
makes money by embedding advertising in some of the apps used on android based
devices

Q. no.4)
Comparing to these three firms of business model Google would prevail this epic
struggle.however apple and Microsoft would be major threat in this competition.
Google has got the major share of advertising market which can prevails the
competitive advantages and helps to overturn the Google in this competitive field.
Still apple is leading in mobile computing area some how Google are based more on

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Course Code: BBA 2533 Program: Bachelor in Business Administration
Course: Management Information system Year/Semester: 3rd / 5th
LC: 00023000190

android version and they are still doing more to develop on their own area and
expanding their ideas more.
Google is leading in advertising market share which forecast the more use of android
version which encourage the apps developer. If there is useful or good app that
consumer demand and right choice of choosing which platform to go for, that will be
success for next few years. Purchasing power depends upon the quality apps which
can forecast their uses in current scenario market situation that lead to be the most
significant tactics to gain profit. Whereas, switching costs play into both scenario not
just terms of phone purchases but the price of apps. Once a user purchase and adjust
to certain platform it’s difficult and expensive to switch to a whole different.

Q.no.5):-
Consumers would be forced to buy only one product and use only one service. .They
would create a monopoly and the positive would be they would create a
standard.This would affect quality ; price would be as high as possible because they
would have no competition .No competition means nobody could force a
monopolist from the outside to improve product , diversify consumera .

Right now apple leads Google in the number of apps available to users. That gap is
closing quickly thanks to Google’s improvements of the android operating system
and its encouragement to app developers. Open , non-proprietary systems
historically have beat closed,proprietary systems because developers and users have
a wider range of choices. Business managers must try to forecast which platform will
provide thr right choices for employees. Consumers must choose which platform
will be best to fulfil personal needs for the next more years. Switching costs play
into both scenarios, not juts in terms of phone purchases but the price of apps. Once
a user purchases and adjusts to using a certain platform it’s difficult and expensive to
switch to a whole different system.
On my view of consumer , apple would grow rapidly toward the new technology
which can wisely utilize the experience of internet. It has been in creating the new

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Course Code: BBA 2533 Program: Bachelor in Business Administration
Course: Management Information system Year/Semester: 3rd / 5th
LC: 00023000190

platform of creating the business firm whereas consumer can also be the main part of
e-commerce which can leads to be a dominated from of internet.