Campaign

Campaign Name Start Date End Date

Month

27th Aug, 4th Sept,

Sept 5Mbps to 10Mbps TE
2018 2018

19th Sept,
Sept 2Mbps to 6Mbps 3rd Sept, 2018
2018

25th Sept,
Sept 4Mbps Triple Play to 20Mbps 7th Sept, 2018
2018

25th Sept,
Sept 2Mbps Triple Play to 10Mbps 7th Sept, 2018
2018

19th Sept,
Sept 2Mbps Starter to 5Mbps Starter
2018

26th Sept,
Sept OTT to 2Mbps Subs
2018

26th Sept,
Sept 2Mbps to 6Mbps Round 2
2018
 Target Opt In
Campaign Description (% of successful
group
calls)

Upselling 10Mbps @ Rs. 2,499 to 5Mbps subscribers in Transformed

23,892 6%
exchanges who have been satisfied on 5Mbps since the past 6 months

Upselling 6Mbps at Rs.2100 to 2Mbps subscribers currently paying Rs. 1875

19,387 6%
as charges of BB and PSTN

4Mbps subscribers whose line qualified for 20Mbps and above, to be pitched
4,585 11%
the 20Mbps package at Rs. 2,999. Subs are already paying Rs. 2,599 as MRC

2Mbps subscribers whose line qualified for 10Mbps and above, to be pitched
4,169 20%
the 10Mbps package at Rs. 2,999. Subs are already paying Rs. 2,374 as MRC

2Mbps Starter subscribers currently paying paying Rs. 875 and fairly utilize
their download quota are pitched the 5Mbps Starter package at Rs.1,149 with 9,858 Pending
60GBs of volume

Selling Smart TV app for Rs. 99 to 2Mbps subscribers 14,258 To be initiated

Upselling 6Mbps at Rs.2100 to 2Mbps subscribers currently paying Rs. 1875

8,000 To be initiated
as charges of BB and PSTN
 Expected
Incremental
Revenue (Rs.)

558,600

279,675

194,000

102,125
 Launch
Sr. Num Campaign Name End Date
Date
27th Dec, 5th Jan
1 2Mbps to 4Mbps Capped_Dec 17
2017 2018

Transform Package Sale 14th Dec, 27th Dec,

2
10Mbps_Dec 17 2017 2017
16th Jan, 2nd Feb,
3 Utalk - Jan 2018
2018 2018
1M to 10Mbps TE Triple Play 5th Jan, 6th Jan,
4
(NON CVM) 2018 2018
2M to 10Mbps TE Triple Play 5th Jan, 6th Jan,
5
(NON CVM) 2018 2018
10Mbps TE to "8 Mbps Unlimited
5th Jan, 6th Feb,
6 Promo for 4 Mbps Unlimited Users
2018 2018
@ Rs. 2100"
4th Feb, 7th Feb,
7 2M to 5Mbps TE Double Play
2018 2018
12th Feb, 20th, Feb,
8 LVC 1 to zero mobile usage subs
2018 2018

15th Feb, 28th Feb,

9 4M to 10Mbps TE Double Play
2018 2018

2Mbps to 4Mbps Unlimited high 5th Mar, 11th Mar,

10
users 2018 2018

Western Express to PSTN 13th Mar, 22nd Mar,

11
International calling subscribers 2018 2018

Mobile Bundle 1 to Freedom 7th Mar, 13th Mar,

12
package mobile subscribers 2018 2018
1Mbps TE Double Play to 5Mbps 22nd Mar, 30th Mar,
13
TE 2018 2018

16th Mar, 29th Mar,

14 Shaheen Town 1 to 5Mbps
2018 2018

16th Mar, 29th Mar,

15 Shaheen Town 2 to 5Mbps
2018 2018

28th Feb, 5th Mar,

16 10Mbps to 20Mbps TE
2018 2018

KTR - Broadband to PSTN only 25th Mar, 18th Apr,

17
subs 2018 2018

30th Mar, 4th Apr,

18 4Mbps Triple Play to 20Mbps
2018 2018

31st Mar, 13th Apr,

19 I-10 Exchange 1 to 5Mbps
2018 2018

31st Mar, 13th Apr,

20 I-10 Exchange 2 to 10Mbps
2018 2018
 2Mbps to 4Mbps Unlimited high 3rd Apr, 20th Apr,
21
users 2018 2018

4th Apr, 27th Apr,

22 FTR/MTR 2Mbps to 20Mbps Promo
2018 2018

2Mbps to 4Mbps Unlimited high 19th Apr, 5th May,

23
users 2018 2018
2nd May, 14th May,
24 1Mbps to 2Mbps Non-NTP
2018 2018
4th May, 8th May,
25 4Mbps to 10Mbps Clifton Exchange
2018 2018
9th, May, 18th May,
26 2Mbps to 5Mbps NTP
2018 2018
10th May, 30th May,
27 4Mbps to 10Mbps NTP
2018 2018

24th May, 28th May,

28 10Mbps to 20Mbps NTP
2018 2018

29th May, 5th Jun,

29 5Mbps to 10Mbps TE
2018 2018
4th Jun, 8th Jun,
30 2Mbps to 5Mbps DP TE
2018 2018
7th Jun, 12th Jun,
31 1Mbps to 2Mbps Non-NTP
2018 2018
8th Jun, 19th Jun,
32 2Mbps to 4Mbps Non-NTP
2018 2018
12th Jun, 26th Jun,
33 Utalk Single Play
2018 2018
12th Jun, 26th Jun,
34 Utalk Double Play
2018 2018
25th Jun, 3rd Jul,
35 LVC1
2018 2018
28th June, 30th Jun,
36 4Mbps to 10Mbps Lhr
2018 2018

3rd 10th Jul,

37 2Mbps to 4Mbps
Jul,2018 2018

LVC 1 for zero mobile users Robo 3rd 10th Jul,

38
to Agent Jul,2018 2018

6th 16th Jul,

39 4 to 20Mbps TP
Jul,2018 2018

11th Jul, 28th Jul,

40 4 to 10Mbps DP
2018 2018

21st Jul, 23rd Jul,

41 2Mbps to 5Mbps Qasimabad
2018 2018

16th Jul, 6th Aug,

42 4Mbps to 10Mbps DP
2018 2018
 3rd Aug, 7th Aug,
43 10 to 20Mbps
2018 2018
6th Aug, 17th Aug,
44 2Mbps to 6Mbps
2018 2018
Mobile Bucket 1 for SP mobile 10th Aug, 25th Aug,
45
callers 2018 2018
Mobile Bucket 1 for DP mobile 10th Aug, 25th Aug,
46
callers 2018 2018
17th Aug, 29th Aug,
47 512Kbps to 2Mbps Capped
2018 2018
 Target Opt In
Campaign Brief Opt In %
Group Subs
Selling 4M Capped package to 2M Capped subs with avg. download
7,270 576 8%
between 13-17GB

Selling 10M package to 4M double play subs 10,000 341 3%

Selling U-talk to Freedom Package Customers with 10-40mints of Calls
10,796 660 6%
after Discount on Ufone
NON CVM Campaign: 1 Mbps Unlimited Transform Exchanges Subs,
425 26 6%
Triple Play Users targetted for 10Mbps @Rs. 2499 per month
NON CVM Campaign: 2 Mbps Unlimited Transform Exchanges Subs,
905 70 8%
Triple Play Users targetted for 10Mbps @Rs. 2499 per month

Upselling 10Mbps Transformed package to subs on "8 Mbps Unlimited

15,045 2,419 16%
Promo for 4 Mbps Unlimited Users @ Rs. 2100"

2 Mbps Unlimited Transform Exchanges Subs, Double Play Users

11,000 864 8%
targetted for 5Mbps @Rs. 1999 per month
LVC1 i.e. 50Mob mins in 49Rs targetted at subscribers with zero usage of
6,500 203 3%
mobile minutes.
Upselling 10Mbps transformed exchange package at Rs. 2,499 to 4Mbps
Unlimited Double Play subscribers in Transformed exchanges paying Rs. 9,000 651 7%
2,025
Upselling 4Mbps to 2Mbps unlimited users across the country with
4,000 459 11%
exceptionnaly high downloads

Subscribers calling on Western Express destinations, i.e. USA/Canada,

4,700 105 2%
etc. are pitched Western Express Bundle at Rs. 299 per month

Mobile Subscribers consuming between 50-100 mins monthly are pitched

3,500 485 14%
the mobile bundle 1 at Rs. 250 per month
1 Mbps Unlimited Transform Exchanges Subs, Double Play Users
6,500 343 5%
targetted for 5Mbps @Rs. 1,999 per month
1 Mbps Unlimited Transform Exchanges Subs, Double Play Users
targetted for 5Mbps @Rs. 1,999 per month, Triple Play Users targetted for 305 14 5%
10Mbps @ Rs. 2,499/month
2 Mbps Unlimited Transform Exchanges Subs, Double Play Users
targetted for 5Mbps @Rs. 1,999 per monthTriple Play Users targetted for 668 69 10%
10Mbps @ Rs. 2,499/month
Upselling 20Mbps transformed exchange package at Rs. 2,999 to 10Mbps
Unlimited Double Play subscribers in Transformed exchanges paying Rs. 2,197 238 11%
2,499
broadband service at only Rs. 500 Installation charges (80% discount on
installation charges). Moreover, to make offer more attractive, these subs 19,000 89 0%
are also eligible to get 4 Mbps Unlimited Package at the price of 2 Mbps
4Mbps Subs from non-NTP exchanges whos line qualified for 20Mbps
and above were pitched the 20Mbps package at Rs. 2,999. Subs are 5,847 543 9%
already paying Rs. 2,574 as MRC
1 Mbps Unlimited Transform Exchanges Subs, Double Play Users
targetted for 5Mbps @Rs. 1,999 per month, Triple Play Users targetted for 628 57 9%
10Mbps @ Rs. 2,499/month
1 Mbps Unlimited Transform Exchanges Subs, Double Play Users
targetted for 5Mbps @Rs. 1,999 per month, Triple Play Users targetted for 1,230 196 16%
10Mbps @ Rs. 2,499/month
 Upselling 4Mbps to 2Mbps unlimited users across the country with
18,000 1,107 6%
exceptionally high downloads
Customers will be able to get 10 Mbps speed at the price of Rs. 1,999. Those
customers who opt for the promo will continue till 30th November, 2018. After
promo ends i.e. 1st December, 2018 old 10Mbps unlimited policy will apply i.e. 23,000 2,004 9%
Rs. 2,499

Upselling 4Mbps to 2Mbps unlimited users across the country with

15,000 902 6%
exceptionally high downloads, i.e. avg 100GBs in the month of Jan
Upselling 2Mbps to 1Mbps unlimited Non-NTP users across the country
10,000 627 6%
with high downloads
Upselling 10Mbps at PKR 2499 to existing 4Mbps subscribers of Clifton
846 37 4%
exchange paying MRC <= 1825 with usage >= 15GBs
Upselling 5Mbps to 2Mbps subscribers in Transformed exchanges at
10,986 919 8%
PKR 1,999
Upselling 10Mbps to 4Mbps subscribers in Transformed exchanges at
29,222 1,496 5%
PKR 2,499

Upselling 20Mbps to 10Mbps subscribers in Transformed exchanges

6,270 421 7%
who have been satisfied on 10Mbps since the past 6 months

Upselling 10Mbps at Rs. 2,499 to 5Mbps subscribers paying Rs. 1,999

19,298 783 4%
from Transformed Exchanges
Upselling 5Mbps at Rs. 1,999 to 2Mbps subscribers paying Rs. 1,599
13,422 690 5%
Transformed Exchanges
Upselling 2Mbps to 1Mbps unlimited Non-NTP users across the country
20,746 1,873 9%
with high downloads
Upselling 4Mbps to 2Mbps unlimited Non-NTP users across the country
17,833 1,414 8%
with high downloads
Pitching Utalk to Freedom single play subs who have charged mins
8,121 502 6%
between 30 to 75
Pitching utalk package to freedom double/triple play subs currently
19,268 1,229 6%
making calls between 35 to 75 mins
LVC1 i.e. 50 Mob mins in Rs. 49 targeted at subscribers with zero usage
10,872 2%
of mobile minutes
Pitching 10mbps to 4mbps subscribers in Lahore 2,462 19%

Upselling 4Mbs to 2Mbps subs with good line quality, high download
volume, and low number of complaints for only Rs. 226 incremental per 15,388 763 5%
month
Selling LVC-1 Bundle to PSTN only subs with no mobile calling trend at
12,818 74 1%
Rs. 49 for 50 mob minutes

4Mbps Subs whose line qualify for 20Mbps and above to be pitched the
7,778 590 8%
20Mbps package at Rs. 2,999. Subs are already paying Rs. 2,574 as MRC

Upselling 10Mbps at Rs. 2,250 to existing 4Mbps subscribers paying Rs.

17,537 1,458 8%
2075 with usage >= 15GBs with LQT Check
Double-play subscribers of Qasimabad exchange, being offered to
upgrade to 5 Mbps triple play package at PKR 1900 plus taxes till 1,068 83 8%
February 2019

Upselling 10Mbps at Rs. 2,499 to existing 4Mbps subscribers paying Rs.

20,109 1,531 8%
2100 as charegs of BB+PSTN with usage >= 15GBs with LQT Check
 Upselling 20Mbps at Rs. 2,999 to existing 10Mbps subscribers paying
4,000 246 6%
MRC <= 2499 with usage >= 15GBs with LQT Check
Upselling 6Mbps at Rs.2100 to 2Mbps subscribers currently paying Rs.
19,858 1,435 7%
1875 as charges of BB and PSTN
Selling mobile bundle-1 to single play/double play subscribers giving
4,258 107 3%
Avg. mobile revenue of Rs. 100 to Rs. 200
Selling mobile bundle-1 to double play subscribers giving Avg. mobile
9,691 241 2%
revenue of Rs. 100 to Rs. 200
Upselling 2Mbps capped at Rs.1125 to 512Kbps subscribers currently
5,782 128 2%
paying Rs. 849 as charges of BB and PSTN
 Net Impact
Discountinued due to
constant negative revenue
Jan 18

256,712

353,144

5,967

19,305

1,228,521

667,278

65,369

722,428

69,403

53,815

49,365

(97)

60,553

74,778

98,169

602,942

(18,505)

87,701
 426,590

1,556,060

90,677

169,301

54,572

169,475

463,464

(68,555)

1,766,109

138,219

212,461

139,005

(6,108)

75,908

45,960

57,118

500,397

(244)

392,087

698,669

75,346

565,157
 73,299

427,213

(3,002)

(42,900)

84,465
Sr Num Campaign Name Start Date End Date

2Mbps Capped to 4Mbps Starter (Double 13th Jan, 4th Feb,

1
Up promo Jan, 17) 2017 2017

2Mbps Regular to 4Mbps Regular 13th Jan, 8th Feb,

2
(Double Up promo Jan, 17) 2017 2017

2Mbps Regular to 4Mbps Regular

27th Jan, 18th Feb,
3 (Double Up promo Jan, 17) - Second
2017 2017
Round

12th Jan, 12th Feb,

4 1Mbps to 2Mbps Robo Call Campaign
2017 2017

2Mbps Capped to 4Mbps Starter (Double 20th Feb, 1st Mar,

5
Up promo Jan, 17) 2017 2017

20th Feb, 1st Mar,

6 2Mbps to 4Mbps Robo Call Campaign
2017 2017

7 GTR 8Mbps Promo January Feb

13th Mar,
8 Utalk Campaign 6th Mar, 17
17

24th Mar, 1st Apr,

9 EVO 9.3 15GB
2017 2017

8th Mar, 29 Mar,

10 1Mbps Capped to 2Mbps Capped
2017 2017

27th Mar, 4th Apr,

11 1Mbps Unlimited to 2Mbps Unlimited
2017 2017

Double Speed Promotion Robo Call 1st Mar, 24th Mar,

12
2mbps to 4Mbps March 2017 2017 2017

1Mbps to 2Mbps Capped (Double Up 5th Apr, 17th Apr,

13
promo Apr, 17) 2017 2017

1&2Mbps capped to 512 Kbps 14th Apr, 24th Apr,

14
subscribers 2017 2017
 Double Speed Promotion Robo Call 01 - 1st Apr, 15th Apr,
15
15 Apr 2017 2017 2017

24th Apr, 1st May,

16 EVO CharJI Double Up Promo
2017 2017

19th Apr, 5th May,

17 Basic Plus to Freedom, Apr 2017
2017 2017

2Mbps capped to 4 Cap_15 to 20_May 28th Apr, 15th May,

18
2017 2017 2017
2Mbps capped to 4 Cap_20 to 28th Apr, 16th May,
19
22_May_2017 2017 2017

12th May, 16th May,

20 Mobile Bundle 3 May 2017
2017 2017

5M package to 2M transformed 7th June, 29th June,

21
exchanges subscribers 2017 2017
10M package to 4M transformed 6th June, 4th July,
22
exchanges subscribers 2017 2017
1st June, 7th June,
23 Ramadan Promo - 2Mbps to 4Mbps
2017 2017
Ramadan Promo 23k - Robo Call 4th July, 9th July.
24
Campaign 2017 2017
10M package to 4M transformed 10th July, 17th July,
25
exchanges subscribers 2017 2017
7th July, 17th July,
26 Ramadan Double Up Promo for 2Mbps
2017 2017
20M Package to 4M transformed 17th July,
27
exchanges subscribers 2017
Ramadan Promo 48k - Robo Call 7th July, 9th July.
28
Campaign 2017 2017
1st Aug, 7th Aug,
29 Double Up 2M Starter
2017 2017

1st Aug, 11th Aug,

30 Double Up 2M Starter Robo Call
2017 2017

15th Aug, 21st Aug,

31 2M to 5Mbps TE Double Play
2017 2017
22nd Aug, 27th Aug,
32 1M to 5Mbps TE Double Play
2017 2017

1M to 10Mbps TE Triple Play (NON 5th Sept, 7th Sept,

33
CVM) 2017 2017

2M to 10Mbps TE Triple Play (NON 5th Sept, 7th Sept,

34
CVM) 2017 2017

22nd Sept, 26th Sept,

35 LVC1_Sept 2017
2017 2017
 1&2Mbps capped to 512 Kbps 26th Sept, 4th Oct,
36
subscribers 2018 2017
4th Oct, 17th Oct,
37 4M to 10Mbps TE Double Play
2017 2017
6th Oct, 10th Oct,
38 LVC2_Sept 2017
2017 2017

10th Oct, 23rd Oct,

39 2M capped to 4M capped double Up
2017 2017

23rd Oct, 31st Oct,

40 2M unlimited to 4M unlimited double up
2017 2017

7th Nov, 15th Nov,

41 2M unlimited to 4M unlimited double up
2017 2017

13th Nov, 18th Nov,

42 2M Capped to 4M Capped double up
2017 2017

14th Nov 20th Nov

43 4 to 20 TE Triple Play
2017 2017
22nd Nov, 2nd Dec,
44 LVC1_Nov 2017
2017 2017

30th Nov, 8th Dec,

45 Double Up Capped 1M to 2M
2017 2017

30th Nov, 18th Dec,

46 Double Up unlimited 1M to 2M
2017 2017

14th Dec, 27th Dec,

47 4 to 10 Double Up TE
2017 2017
 Target Opt In Revenue Impact
Campaign Description
group (To date)

Upselling 4Mbps starter package to 2M capped users under double

up offer, i.e. double speed @ Rs. 99/month. Target subs have average 5,000 15% 87,025
downloads bw 6GB-16GB in the past 3 months

Upselling 4Mbps Unlimited package to 2M unlimited users under

double up offer, i.e. double speed @ Rs. 99/month. Target subs have 5,000 24% 162,260
done more than average downloads in the past 3 months

Upselling 4Mbps Unlimited package to 2M unlimited users under

double up offer, i.e. double speed @ Rs. 99/month. Target subs have 5,000 23% (115,029)
done more than average downloads in the past 3 months

High usage 1Mbps unlimited subs were targetted via robo call and
interested customers were transferred to service agents who upsold 50,000 7% 431,750
2Mbps campaign for Rs. 99 incremental (double up promo)

Upselling 4Mbps starter package to 2M capped users under double

up offer, i.e. double speed @ Rs. 99/month. Target subs have average 4,000 14% 6,463
downloads bw 6GB-16GB in the past 3 months

High usage 2Mbps unlimited subs were targetted via robo call and
interested customers were transferred to service agents who upsold 30,000 6% 44,800
4Mbps campaign for Rs. 99 incremental (double up promo)

In post transformation of Site GJR Exchange, special 8Mbps promo

has been designed for 4Mbps & below data rate subscribers on opt-in
2,645 13% 69,000
basis. Subscribers can get 8Mbps package in Rs. 2500/month till 31st
Aug, 2017 after which regular 8Mbps tariff will be charged.
Upselling Utalk bundle for subscribers with average revenue on
5,000 14% (88,334)
Ufone called b/w Rs. 120-140 per month
9.3 Wingle 25GB subs paying ARPU of Rs. 1500/month were
targetted via OBCC to attain double volume offer, i.e. if subscriber One time revenue
12,000 4%
recharged during the month of recharge he would get double volume only
throughout March-Jun, 2017
Upselling 2Mbps capped package to 1M capped users under double
up offer, i.e. double speed @ Rs. 99/month. Target subs have done 5,000 11% (6,931)
more than average downloads in the past 3 months

Upselling 2Mbps unlimited package to 1M unlimited users under

double up offer, i.e. double speed @ Rs. 99/month. Target subs have 5,000 10% 189,777
done more than average downloads in the past 3 months

High usage 2Mbps unlimited subs were targetted via robo call and
interested customers were transferred to service agents who upsold 577,200
4Mbps campaign for Rs. 99 incremental (double up promo)

Upselling 2Mbps capped package to 1M capped users under double

up offer, i.e. double speed @ Rs. 99/month. Target subs have done 10,000 8% 169,621
more than average downloads in the past 3 months

Upselling Economy packages to 512Kbps subscribers 4,800 16% 74,271

 High usage 1Mbps unlimited subs were targetted via robo call and
interested customers were transferred to service agents who upsold 252,500
2Mbps campaign for Rs. 99 incremental (double up promo)

EVO double volume upgrade offer based campaign: Subs on CharJi

15GB package costing Rs. 1500 were targetted. These subs had One time revenue
3,800 13%
recharged in the month of Mar but not in April and were ideal for only
double volume offer recharge
SP non freedom subscribers with on net + local call charges btw rs. Consistently borne
300-500 and mobile calls > Rs. 200 are targetted for Freedom 2,250 7% losses hence
package @ Rs. 599/month eliminated
Upselling 4Mbps starter package (Double Play) to 2M capped users
4,300 9% 42,054
under with ave. dl bw 15-20GBs in past 3 months
Consistently borne
Upselling 4Mbps starter package (Double Play) to 2M capped users
1,000 9% losses hence
under with ave. dl bw 20.01-22GBs in past 3 months eliminated

Upselling Mobile Bundle 3 to Freedom package subscribers whose

6,000 4% 204,970
average outgoing revenue on mobile calls is bw Rs. 600-950

Transformed exchange customers approached for an exclusive

4,000 6% 20,819
5Mbps offer at Rs. 2000 per month.
Transformed exchange customers approached for an exclusive
8,000 4% 154,733
10Mbps offer at Rs. 2500 per month.
Selling Ramadan Promo to High downloaders 2M unlimited subs 5,000 4% 315,147
Ramadan Promo offered to high downloaders 2M unlimited subs at
23,717 3% 903,293
Rs. 99 incremental till September 30th, 2017
Selling 10M package to 4M transformed exchanges subscribers (NR
8,000 2% 65,788
from June campaign plus new criteria <15 GB)
Ramadan Double Up Promo for 2Mbps subscribers. Upgrade to
8,000 5% (9,763)
4Mbps in only rs. 99 incremental per month till Aug 31st
Selling 20M package to 4M freedom with IPTV transformed
2,100 9% 27,132
exchanges subscribers
Ramadan Promo offered to high downloaders 2M unlimited subs at
48,000 1% Eliminated
Rs. 99 incremental till September 30th, 2017
Double Up Promo for 2Mbps starter subscribers. Upgrade to 4Mbps
10,000 5% (68,517)
starter in only rs. 99 incremental per month till Aug 31st
Double Up Promo for 2Mbps starter subscribers. Upgrade to 4Mbps
starter in only rs. 99 incremental per month till Aug 31st, via Robo 19,000 1% 2,429,431
Call
2 Mbps Unlimited Transform Exchanges Subs, Double Play Users
6,000 10% 37,622
targetted for 5Mbps @Rs. 1999 per month
1 Mbps Unlimited Transform Exchanges Subs, Double Play Users
3,631 6% 86,947
targetted for 5Mbps @Rs. 1999 per month

NON CVM Campaign: 1 Mbps Unlimited Transform Exchanges

659 12% 26,775
Subs, Triple Play Users targetted for 10Mbps @Rs. 2499 per month

NON CVM Campaign: 2 Mbps Unlimited Transform Exchanges

1,388 10% 27,125
Subs, Triple Play Users targetted for 10Mbps @Rs. 2499 per month

LVC1 i.e. 50Mob mins in 49Rs targetted at subscribers with zero

8,047 3% 113,349
usage of mobile minutes.
Upselling Economy packages to 512Kbps subscribers 6,500 1% 105,437

Selling 10M package to 4M double play subs 10,000 5% 360,960

LVC2 i.e. 70Mob mins in 75Rs targetted at subscribers with ave
6,000 8% 33,996
usage of 50-65 rupees on mobile calls
Upselling 4Mbps Starter package to 2M capped users under double
up offer, i.e. double speed @ Rs. 99/month. Target subs have 8,000 10% (3,785)
downloads bw 10-15 in the month of Aug
Upselling 4Mbps package to 2M users under double up offer, i.e.
double speed @ Rs. 99/month. Target subs have above average 9,000 10% 93,550
downloads in the month of Aug
Upselling 4Mbps package to 2M users under double up offer, i.e.
double speed @ Rs. 99/month. Target subs have above average 9,000 9% 98,198
downloads in the month of Aug
Upselling 4Mbps starter package to 2M users under double up offer,
i.e. double speed @ Rs. 99/month. Target subs have downloads bw 5- 4,385 7% 71,618
15 GB in the month of Aug
Targeting 4Mbps subs with Smart Tv and Freedom package to get
3,000 3% 31,085
20M package for just Rs. 524 extra per month
LVC1 i.e. 50Mob mins in 49Rs targetted at subscribers with zero
10,000 1% 5,335
usage of mobile minutes.
Upselling 2Mbps starter package to 1M users under double up offer,
i.e. double speed @ Rs. 99/month. Target subs have downloads bw 4- 4,000 11% 30,789
7 GB in the month of Oct
Upselling 2Mbps package to 1M users under double up offer, i.e.
double speed @ Rs. 99/month. Target subs have above average 7,000 12% 56,034
downloads in the month of Oct

Selling 10M package to 4M double play subs 10,000 6% 152,000