NAME ENROLMENT NUMEBR

Binit Prabhakar 20BSP0554

Amir 20BSP0008

Avinash Kumar 20BSP0469

Shreyansh Mathur 20BSP2317

Ritika Anand 20BSP1901

Rudraakshi Sikka 20BSP3332

Subject – Strategic Management

Year of Submission – AUGUST 2021

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 Table of Contents

EXECUTIVE SUMMARY.................................................................................................................3
Introduction.........................................................................................................................................4
Company Profile..............................................................................................................................4
Porter’s generic strategies of Nestle...............................................................................................5
Porter’s Five Forces.........................................................................................................................6
PESTEL............................................................................................................................................7
MARKETING MIX OF NESTLE..................................................................................................8
SWOT ANALYSIS........................................................................................................................10
STP.................................................................................................................................................11
BCG Matrix of Nestle India..........................................................................................................12
Background........................................................................................................................................15
Methodology......................................................................................................................................17
Limitations.........................................................................................................................................18
CONCLUSION..................................................................................................................................19
BIBLIOGRAPHY..............................................................................................................................20

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 EXECUTIVE SUMMARY

The company chosen by the group for the purpose of study is NESTLE. The purpose of this
report is to evaluate Nestle company in the area of Strategic management and understand how
the company is developing strategic intent for their business organization following the
analysis of the internal and external business environments. The report discusses the strategic
management process the firm is using to achieve strategic competitiveness and strategy
formulation.
Various analysis to understand the company’s strategy better have been conducted like
PESTEL analysis, porter’s generic strategy, marketing mix, Segmentation, Targeting and
Positioning of the company etc.
Recommendations to implement strategies in a better way have also been mentioned by the
end of the report and after conducting the complete study some of the limitations faced have
also been listed.

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 Introduction

Company Profile
Consumer Staples Industry: Consumer Products Sub-Industry: Packaged Food Nestlé is one
of the oldest of all multinational businesses. The company was founded in Switzerland in
1866 by Heinrich Nestlé, who established Nestlé to distribute “milk food,” a type of infant
food he had invented that was made from powdered milk, baked food, and sugar. From its
very early days, the company looked to other countries for growth opportunities, establishing
its first foreign offices in London in 1868. In 1905, the company merged with the Anglo
Swiss Condensed Milk, thereby broadening the company’s product line to include both
condensed milk and infant formulas. Forced by Switzerland’s small size to look outside its
borders for growth opportunities, Nestlé established condensed milk and infant food
processing plants in the United States and Great Britain in the late 19th century and in
Australia, South America, Africa, and Asia in the first three decades of the 20th century. In
1929, Nestlé moved into the chocolate business when it acquired a Swiss chocolate maker.
This was followed in 1938 by the development of Nestlé’s most revolutionary product,
Nescafe, the world’s first soluble coffee drink. After World War II, Nestlé continued to
expand into other areas of the food business, primarily through a series of acquisitions that
included Maggi (1947), Cross & Blackwell (1960), Findus (1962), Libby’s (1970), Stouffer’s
(1973), Carnation (1985), Rowntree (1988), and Perrier (1992). By the late 1990s, Nestlé had
500 factories in 76 countries and sold its products in a staggering 193 nations—almost every
country in the world. In 1998, the company generated sales of close to SWF 72 billion ($51
billion), only 1 percent of which occurred in its home country. Similarly, only 3 percent of its
210,000 employees were located in Switzerland. Nestlé was the world’s biggest maker of
infant formula, powdered milk, chocolates, instant coffee, soups, and mineral waters. It was
number two in ice cream, breakfast cereals, and pet food. Roughly 38 percent of its food sales
were made in Europe, 32 percent in the Americas, and 20 percent in Africa and Asia.

Vision

Since its inception, Nestlé has been increasingly aware that food and beverage choices can
impact quality of life, so they are committed to make their products tastier and healthier and
to provide more options for global consumers. The backbone of a diverse product portfolio is
Nestlé’s unmatched R&D capability, nutrition science and innovation, as well as high
standard of food quality. With this in mind, we can see that Nestlé employs a team of
scientists, engineers, nutritionists, designers, regulatory specialists, and consumer care
representatives. This group of talented individuals makes every effort to earn consumers’
trust by creating and delivering safe products of the highest quality. Thus, thanks to the
corporate financial health and solid trust from all its stakeholders, Nestlé can reach its goals
of becoming the world leader in Nutrition, Health and Wellness.

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Mission – Good Food, Good Life

Clearly, the objective of Nestlé is to become a leading Nutrition, Health and Wellness
company in the world, while promoting a common value in nutrition and protecting the
environment in which their businesses operate. Nestlé believes that size and behaviour
contribute to leadership in the industry. They acknowledged that trust is built over time
through continuous promises. The company’s mission and conduct are embedded in the term
"Good Food, Good Life", which summarizes the corporate ambitions. In order to support
these goals, Nestlé is committed to encourage their people to deliver a high level of
performance, and to build the far-reaching and short-term entrepreneurial action by constant
inspiration.

Porter’s generic strategies of Nestle

The company has adopted a combination of cost leadership, differentiation, and focus
strategies to handle the competitive pressure. The customer base expansion and sales growth
objectives are obtained by focusing on most appropriate intensive growth strategies based on
three generic strategy streams (cost, differentiation, and focus). The intensive growth
strategies adopted by Nestle to achieve growth targets include- market penetration, product
development, market development and diversification. In this article, a detailed discussion of
how Nestle obtains a competitive advantage by adopting generic and intensive growth
strategies is made.
Cost leadership strategy
Cost leadership strategy involves gaining a competitive advantage by lowering the cost. Cost
leadership is the main generic strategy that Nestle uses in various consumer markets.
Competitive strategy
Nestlé's competitive strategies are associated mainly with foreign direct investment in dairy
and other food businesses. Nestlé aims to balance sales between low risk but low growth
countries of the developed world and high risk and potentially high growth markets of Africa
and Latin America.
How Nestle uses a cost leadership strategy?
 The primary objective of using this strategy is to preserve the market leadership
position through efficient value chain management.
 This strategy allows Nestle to expand the market share by targeting the middle class,
which makes the largest proportion of overall consumer market mix in most of the
countries. Middle class consumers generally place high importance to the pricing
factor and cost leadership is the best strategy to cater the needs of this consumer
segment.

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  Nestle focuses on affordability and easy accessibility of its produce across the globe,
which leads towards high brand awareness and high sales growth and provides a
strong competitive advantage basis.
 Other than charging low prices by lowering production cost and maximizing supply
chain efficiency, nestle frequently offers discounts and coupons to achieve sales
targets and handle the competitive pressure by its closest rival. The intended outcome
of these discount and promotional campaigns is to increase brand popularity and
encourage consumption.

Porter’s Five Forces

 Bargaining Power of Buyer - A buyer can easily bargain as there are different
substitute brands available in the market. So, the bargaining power of buyer will be
high.

 Bargaining Power of Supplier - Nestle don’t have the power to fluctuate the prices
of product according to their wants. So, the bargaining power of supplier will be low.

 Competitive Rivalry - Many companies and local companies are offering similar
product in the food industry even at lower prices. So, competition for Mother Dairy is
high.

 Threat of New Entrants - As the FMCG product, entry of new competitors into the
noodles, coffee etc. market is easy. So, threat of new entrants is high.

 Threat of Substitution - Nestle product can easily substituted with other ghee brands
and even with the home-made ghee because of the price offerings, taste, packaging
quality and brand loyalty. So, threat of substitution will be high.

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PESTEL

PESTLE's analysis is an important framework for companies such as Nestle, as they help to
understand market strengths and further develop their business.

 Political Factors - According to the latest reports, Nestle operates in 190 countries so many
political issues affect the day-to-day operations of the organization. The main task the
organization needs to do is to keep track of the various changes being made to the various
policies related to import, export, taxation, environmental laws, etc. in these countries.
These changes can sometimes favour the organization, but sometimes they are major
barriers to production in certain countries. International companies, such as Nestle, work
best when the global situation is stable. The unstable phase occurred during Brexit, when
Nestle faced a state of high pressure. Circumstances forced the company to reconsider its
decision to continue in the country, in fact, the giant even considered moving to a new
region.

 Economic Factors - As the Nestle team operates in many countries, it becomes the
responsibility to formulate a range of economic policies, based on the current economic
situation in that country. As affordability is a major factor, providing quality food to all in the
market where raw prices continue to fluctuate due to various political and environmental
factors is a major challenge. Nestle's equipment costs have been rising, trade wars continue
between China and the US creating more tensions between suppliers. The small increase in
disposable income, caused by the difficulty of producing and supplying quality food at the
same price is a major obstacle.

 Social Factors - Any company that operates on such a large scale, is affected by small
changes in consumer trends. Working for styles related to improved health, the team has
decided to work on products with low sugar, sodium, and saturated fats. The team has
policies, procedures, controls, and monitoring systems that ensure high quality products
thereby preventing health risks arising from the handling, preparation, and storage
throughout their value chain. The success of Nestle depends on their ability to anticipate
customer needs, and they are able to offer a high quality, competitive, relevant, and
innovative product. With ongoing efforts such as keeping everything and everyone covered,
Nestle is working for a brighter, more lucrative, and new future.

 Technological factors - The Nestle team believes in the integration of digital solutions,
services, and models, internally and externally. With the rise of cyber-attacks compromising
the integrity, security, and confidentiality of information, a system of needs to be put in
place to avoid major risks while trying to expand into the digital sector. As real-time details
of water quality are suggested, the company has invested initially to start this dream come
true. With real-time data on its water use, its effectiveness will be more efficient with water
use. With experiments conducted using the blockchain to create better transparency
between consumers and the team’s supply chain, Nestle is determined to change the way

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 the game is played. The launch of various sites, to check the dietary details of its various
products.

 Legal Factors - Legal requirements in various countries need to be analysed and followed
accordingly. The expert team needs regular monitoring of compliance. The laws on
occupational health and safety, quality, and hygiene of products and labour laws established
in various countries need to be followed. Apart from this, the trademark and IPO rules need
to be constantly monitored, as well as environmental laws. The biggest problem the
company has faced over the years, is to prevent its formation unlike any other competitors.

 Environmental factors - Nestle believes in creating a shared value and strives not to harm
the environment through its activities. The group's efforts to reduce the use of plastic in its
products and its goal of making 100% recyclable plastic in all its packaging materials is a
major factor in ensuring environmental sustainability as it is one of the four largest groups
facing six million tons of metric production annually. As major countries move forward, the
need to keep track of all these changes in their various countries is at work.

MARKETING MIX OF NESTLE

Understanding 4Ps of Marketing Mix of Nestle

Marketing Mix of Nestle analyses the 4Ps of Marketing Mix of Nestle (Product, Price, Place,
and Promotion).

1. PRODUCT: PRODUCT MIX OF NESTLE

Nestle offers a wide range of products and has a strong depth and width of the products.
There are different products that Nestle offers in different countries and the decision to sell
which product in what country is based on the Demographic factors, Production costs,
Demand fluctuation, and competition.
On a broader level, the product mix of Nestle consists of
1. Dairy Products: There are different Dairy products which Nestle has launched in the
market which include Nestle Milk, Nestle Slim, and Nestle Everyday
2. Chocolates and Confectionaries: Nestle KitKat, Munch, Polo, Milky bar, Crunch, Smarties
etc. are few products which Nestle offers under Chocolates and Confectionaries.
3. Coffee: Nescafe, Nescafe Dolce Gusto, Nespresso, Nescafe Cappuccino etc. are few
product offerings under the coffee category
4. Ready to Cook or Culinary, Chilled and Frozen foods: Nestle Maggi, Buitoni, Jacks, Herta
etc. are few Culinary, Chilled, and frozen foods that nestle offers to its customers

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There are different products which enjoy leader position for different product categories and
have 2-3 products as cash cows in their product mix.

2. PRICE:
There are different pricing strategies that Nestle uses for its products and its variants.
Competitive Pricing: Majority of the products offered by Nestle are provided at competitive
pricing. Nestle Maggi, Nestle KitKat, etc are offered at competitive prices in the market
Skimming Pricing: Products like Nestle A+ Slim, Nestle A+ Toned, Nescafe Coffee etc are
few products which are offered are a price higher than their competitors. These products are
targeted towards individuals who are health conscious and fitness enthusiasts and for that
reason are priced dearer price.
3. PLACE:
Nestle products of the available all over the world. Due to its robust distribution channel,
nestle has been able to make a huge impact in the global market. The company has made sure
that their products are available all over the world and the carter to a huge customer base.
The products are available both in the urban and rural areas. We find that this has helped in a
way for the company. The places of distribution have made the products available to a lot of
customers and the, in turn, has generated a profit for the company both in terms of customer
base and the revenue. Nestle is a worldwide name and has made its name in almost more than
200 countries. This shows the distribution channel and the places where it has made its
product reach. This gives an overview of the place and distribution strategy in the marketing
mix of Nestle.
Online Channels: Apart from having an extensive chain of Dealers and retailers, nestle also
offers products through online channels. Nestle has partnered with different online partners to
reach out to a wider audience base.
4. PROMOTIONS: -
Nestle is a world-famous brand. However, it also uses several marketing channels for the
promotion of its brands and products. Apart from digital marketing, it also uses social media
and other promotional channels for marketing of its brands. In the recent years, it has
increased its focus on innovative marketing for growing sales and revenue. It has several
iconic brands in its portfolio.
However, the company is also focusing on increasing its online presence and investing in e-
commerce. E-commerce has become both a channel of sales and marketing for Nestle. In
2018 the e-commerce channel accounted for around 7.4% of the net sales of Nestle. The
company is using several more channels including Direct-to-Consumer, Convenience, Club,
Value, Natural, Specialty stores, as well as Out-of-Home to reach consumers.

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SWOT ANALYSIS

Strength Weakness

 Presence in multiple sector  Packaging

 Satisfied Customer  Distribution Cost –E.g., Booth Vans.
 Good will and High brand loyalty  Difficulty to maintain competitive pricing.
 Popular for its quality
 Affordable

Opportunities Threats

• Favorable Environment • Competition.

• Expand in untapped market.
• Strong marketing strategies by competitors
• Marketing a advertise the product

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STP

Market segmentation
 Geographic
 Demographic
 Psychographic
 Behavioural

 Geographic segmentation
Weather: Nescafe ice cream summer
Nescafe classic winter
 Demographic segmentation
Age
Lactogen: lactogen 1 is for babies less than 7 months
lactogen 3 is for babies below 12-month
Cerelac for under 1 year baby
Nido: for children of 2 year
 Demographic segmentation
Occupation Nescafe classic for those who work hard
Income Nestle segmented their market based on customers earnings is an effective way.
 Psychographic segmentation
Lifestyle and personality:
Nestle provide KitKat these people who really want to enjoy chocolate.
Nescafe 3 in 1 is for exclusive those customers who are really busy and do not have enough time
 Behavioural segmentation
Benefits
Cerelac for those customers who wants more benefit from the products Cerelac contains vitamins
mineral and all nutritious element for babies.
Target marketing
Undifferentiated
Nescafe 3 in 1, Maggi noodles ,KitKat

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 Differentiated
Koko krunch,nesquik chocolate milk who want to get taste of chocolate
Nescafe Ice cold coffee for the people in hot weather
Concentrated
Nestle specializes in producing baby foods.
Positioning strategy
Produced differentiation
Nestle brings a lot of products for target different customers. As they provide 25 types of minerals
in Nido for children.
Channel differentiation
Nestle reach their products to the customer through their expert market salesman and
transportation. So that their products are much available to their respective customer.
Imaging differentiation Nestle’s logo is totally different from its competitors that are greatly
accepted by its customers.
People differentiation
Nestle has a large number of employees that are highly educated and trained.
Service differentiation
Better service for its respective customers for its competitors, 24*7 hours hotline service.

BCG Matrix of Nestle India

Here I am taking the case of Nestle, India specifically. Because I aim at making it easily
relatable for you. Now its time to check out the BCG Matrix of Nestlé and what products of
the company fall under what Quadrant.

Cash Cows
For Nestle, there are some products those have been undoubtedly the Cash Cows. They are- Nestle’s
Maggi Noodles, Nescafe and its popular chocolates like KitKat, Munch.
With a market share of 80-85 %, Maggi Noodles holds a pseudo-monopoly in the market and have a
high customer loyalty.
These products need very less investment. In fact, they are already available at every nook and
cranny. And loved my most of us!

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Stars 
In the case of Nestle, Nestle’s Mineral Water and Nestle’s Nescafe Coffee (like Nescafe Latte) fall in
the Star quadrant of the BCG Matrix of Nestle.
With the growing number of health-conscious customers, these products have the potential to produce
greater ROI later. Even though, it might take heavy investment to make Nestle-brand visible in that
market, they may turn to cash-cows pretty soon!

Source: nestlepurelife.com

Question Mark
Now this is an interesting bunch of products!
Nestle Every day, Nestlé slim and Nestlé Milk maid are some of the milk and milk-based products
from the house of Nestlé. And they come under Question Mark category.
This domain needs a higher investment, because it’s in the phase of development. And it is a high-risk
decision to invest in them too. Like for example, “É by Nescafé”! Nestle aims to revolutionize coffee-
making with this new smart coffee maker.

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Source:  enescafe.in

Pets
Products under this category are not expected to bring in any significant capital. So future investment
is seen as a wastage by firms, it could be invested in a Question mark or Star category instead.
I believe Nestle Milo and Koko Crunch can be put in this category. They did not have any significant
grasp in the market.

Source:  Nestle.com

It’s time to dig deeper. Let’s see how Nestle “milked” their Cash-Cow Maggi!!

Background

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Nestlé was founded in 1866 in Vevey, Switzerland. Its founder was Henry Nestle, a nutrition
expert from German. The background of Henry Nestlé is the number of babies who die
before they reach the age of one year, this is because the mother cannot breastfeed their own
babies. Moreover, when a friend of Henry Nestlé approached him to save premature babies.
Henry Nestlé then took the baby to his house and give the baby a blend of bread, milk, and
sugar. The baby's condition was gradually recovering from day to day. Henri’s product was a
carefully formulated mixture of cow’s milk, flour, and sugar. Nestlé’s first product called
Farine Lactée Nestlé was soon marketed throughout much of Europe, and a new brand name
began to take on life. Brief History of Nestle : 1905 : The Anglo-Swiss Condensed Milk
Company, founded by Americans Charles and George Page, merged with Nestlé after a
couple of decades as fierce competitors to form the Nestlé and Anglo-Swiss Milk Company.
Wartime 1914 : The start of World War I made it difficult for Nestlé to buy raw ingredients
and distribute products. Fresh milk was scarce in Europe, and factories had to sell milk for
the public need instead of using it as an ingredient in foods. 1918 : Nevertheless, the war
created new demand for dairy products, largely in the form of government contracts. To keep
up, Nestlé purchased several existing factories in the United States, and, by war's end, we had
40 factories worldwide. 3

Crisis and Reorganization 1925 : The 1920s were a time of deep economic hardship, and
Nestlé suffered severe difficulties along with much of the world. Operations were partially
streamlined, but the company was able to continue, and with the acquisition of Peter, Cailler,
Kohler Swiss Chocolate Company, chocolate became an integral part of Nestle business. This
sparked further variety in the products offered – including malted milk and a powdered drink
called Milo. 1938 : Nescafé coffee was launched. World War II 1939 : During World War II,
Members of the Board and General Management were transferred to the U.S. where they
coordinated Nestlé activities in the Western Hemisphere, the British Empire and overseas.
1940 : In the early 1940s Nestea was launched. 1943 : Ironically, having slowed the initial
launch of Nescafé, the war then helped to popularise it with the United States entering the
war, Nescafé coffee became a staple beverage of American servicemen serving in Europe and
Asia. End of the War and beginning of a new phase 1945 : The close of World War II marked
the beginning of a particularly dynamic phase of Nestle history. Dozens of new products
were added as Nestle growth accelerated and Nestle acquired outside companies. 1947 : The
Maggi products, from seasoning to soups, become part of the Nestlé family following the
merger with Alimentana S.A. 1948 : Nesquik, the instant chocolate drink, was developed in
the United States. Its original name of Quik was a direct allusion to the speed and simplicity
of its preparation. 1974 : For the first time Nestle diversified outside the food industry when
Nestle became a major shareholder in L'Oréal, one of the world's leading makers of
cosmetics. Alcon, Carnation, Buitoni and Nespresso 1977 : Rising oil prices and slow growth
in industrialised countries meant that Nestle needed to respond to a radically changed
marketplace. In 1977, Nestle made their second venture outside the food industry by
acquiring Alcon Laboratories Inc., a U.S. manufacturer of pharmaceutical and ophthalmic
products. 1981 : In 1981 the World Health Assembly adopted the International Code for the
Marketing of Breast-milk Substitutes (“WHO Code”) and recommended that its Member
States implement it. Nestlé was the first company to develop policies based on the WHO

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Code and apply them across our entire operations in developing countries. 1984.

2005 : The Chairman Peter Brabeck-Letmathe recognised that the eating habits of the world’s
population were changing and then began a transformation. Nestle began to move away from
being a processor of agricultural commodities towards becoming a producer of food with
added benefits and ultimately a provider of a wide range of products and services in the areas
of nutrition, health and wellness. 2006 : acquired Jenny Craig and Uncle Toby's With the help
of Harvard’s Michael Porter and Mark Kramer, we articulated for the 5

first time the concept of Creating Shared Value. Creating Shared Value expresses our
conviction that we can only be successful over the long term if we create value, not just for
our shareholders, but also for society. 2007 : acquired Novartis Medical Nutrition, Gerber and
Henniez.

2009 : Held the first Creating Shared Value Forum in New York, with leading experts in the
areas of nutrition, water and rural development coming together to discuss serious global
challenges facing us in these three areas and the role of business in helping to solve them.
The Creating Shared Value Forum has been held on an annual basis since then. 2013 : Nestlé
Health Science acquired Pamlaba US-based company with an innovative portfolio of medical
food products for use under medical supervision in the nutritional management of patients
with mild cognitive impairment, depression, and diabetic peripheral neuropathy.

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Methodology

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 Limitations

Nestle Pure Life has two very strong competitors in the market, which are trying to compete
with Nestle's water brand using innovative strategies and approaches.

Aquafina Water is bottled by the Pepsi Co

• The other is Dasani which is bottled by Coca Cola Company

Pepsi's Aquafina's purification of water involves the processes of charcoal filtration and
reverse osmosis. To have a competitive edge in the market they have extended their brand to
include six different varieties of fruit-flavoured flat water and two varieties of carbonated
water that are also fruit-flavoured. Pepsi's Aquafina water is also available in different
countries with different brand names. Pepsi has been striving hard to penetrate Nestle Pure
Life's market with different strategies (Hanson, 2012).

On the other hand, Coca-Cola's Dasani processes their water through a reverse osmosis
process, but once the contaminated or other materials are removed, they add special blend
minerals to their water which gives its characteristic crisp flavour. They have other flavoured
brands, but the company has limited itself to four different flavours. Coca Cola bottle water is
present in different countries with different brand names Le. Kinley water etc.

Although Nestle Waters bottles their product in polyethylene terephthalate (PET), this
material is 100% recyclable and does not have BPA (li-Sphenol A) which is known to be an
organic compound used to make polycarbonate plastic. This has been declared as toxic In
addition, their bottles are an average of 30% lighter,

Nestle waters have so many brands that they can accommodate even the most demanding
customer. The line of Nestle Pure Life has flat water, flavoured water, and carbonated water.
Nestle Pure Life is quite different from Aquafina and Dasani, and Nestle has used different
brand promotion strategies to promote their product. The quality provided by Nestle Pure
Life has built a strong trust and long-lasting relationship between the company and
consumers of its products.

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 CONCLUSION

For a company that will turn one hundred in a decade, Nestle has almost tried all of the
strategies there can be. Nestle company has expanded internationally, helped countries'
economies grow, be environmentally conscious and create joint ventures with other
companies in which enhanced Nestlé's and these companies' performance positively.
Followed are a couple of recommendations in which might enhance their performance which
are:-
1. Exploit lands in poor countries,
2.Avoid actions that are bound to fail,
3.Invest on R&D
4.Joint ventures.

Even though the future can't be told by looking at numbers and financial performance,
companies should extrapolate what might happen and look at all the angles of matters in both
ways, positively or negatively. This action is crucial in the business field in order to come up
with a plan to overcome these obstacles and enhance their strengths for a better performance
in the market. This report outlaid, evaluated, and analysed Nestlé's performance in the market
along with presenting recommendations that might help the company upgrade their activities
in the market.

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 BIBLIOGRAPHY

Nestlé Company Information

Adese, Carlos. "In Good Taste." Latin Trade, vol. 15, no. 7, 2007, pp. 53, ABI/INFORM Trade

& Industry, http://search.proquest.com.er.lib.kstate.edu/docview/206250354?accountid=11789.

D&B Hoovers. Nestlé S.A. 2018, hoovers.com/company-

information/cs/companyprofile.nestlé_sa.6a719827106be6ff.html.

MarketLine. Global market data company value. 2016.

MarketLine. Nestle Brasil Ltda. 2017.

Marroquín, Juan Carlos. “Nestlé Investor Seminar 2014.” 2014.

Nestlé. How Nutritious Are Nestlé Foods in Brazil? 2017, www.nestle.com/ask-

nestle/healthnutrition/answers/addressing-new-york-times-obesity-junk-food-brazil.

Nestlé. Strategy - Nestlé Roadmap to Good Food, Good Life 2018

https://www.nestle.co.za/common/nestleimages/publishingimages/aboutus/about/2015

0325roadmap_large.jpg

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