Your Health is an

INVESTMENT
not expense

Business Idea by Group 2

Bernadetha Apriany Esteria Rita
Diomi Shinegi
Rangga Deri
 BUSINESS PLAN JURIER.ID | JULY 2021

About Us
We engaged in healthy products
thet help us to strengthens the
immune system, prevents
inflammatory bowel, treats
headaches and warms the body
 Diomi Shinegi
President

Bernadetha A.E.R
Vice President

Rangga Deri
Co-founder

BUSINESS PLAN JURIER.ID | JULY 2021

 BUSINESS PLAN JURIER.ID | JULY 2021

Our Product

Red
Ginger
Powder

BUSINESS PLAN JURIER.ID | JULY 2021

Bangga Buatan
Indonesia
 BUSINESS TIMELINE

Financial Planning Action Execution Feedback

BUSINESS PLAN JURIER.ID | JULY 2021

 Red Ginger have an unique and an eye-catching design packaging

Red Ginger will do online various advertising and Red Ginger have an affordable price
promotional strategies to people can reach buy it
to create
an increased demand in the market.

Red Ginger sell in E-Commerce and dropshin in traditional market

HOW IT WORKS TO YOU

Pay your item Deliver your item

Find our Online store on Instagram, We'll got the notification
We will send the Resi after deliver your item
then DM us and add your item affer you purchase the item
you will got your item on 1-2 days

BUSINESS PLAN JURIER.ID | JULY 2021

Vission
creating herbal drinks that are safe for consumption of all ages, both women and
men
create herbal drinks that are very efficacious for the body and can be consumed
every day on a regular basis without any side effects
seek the maximum profit and make the red ginger powder product "Jurier.id"
famous to all Indonesian people and abroad

Mission
screening the quality of good quality red ginger raw materials
guarantee the hygiene of herbal products by maintaining cleanliness
during the packaging process
distribute products to the wider community regardless of degree or
rank
 S-T-P Segmentation Targeting Positioning

Segmentation
The people who will be targeted in marketing the red ginger powder product "Jurier.id"
are people around Jabodetabek

Targeting
All age
All status economic
infected covid-19
-
Positioning
The advantage of our product compared to other business products is that the raw material for
ginger that we use is genuine red ginger of good quality. And very easy, safe for consumption by
all ages even to be consumed regularly every day. We do not use any chemicals so our products
are very safe.
MARKET ANALYSIST
Covid-19 in
Indonesia

BUSINESS PLAN JURIER.ID | JULY 2021

MARKET
ANALYSIST
MARKET
ANALYSIST
 Strengths
Weaknesses
- A potentially large target market
- A lack of awareness of
- Recommended by doctor
the product
- In line with traditional value and belief
- New brand
- Does not use chemicals
- Using simple facilities
- Practical packaging
and infrastructure
- Affordable prices
- Lack of promotion
- Guaranteed quality
- Hygienic
- Made from natural ingredients
Threats
- Durable product
- Entry in the market may
trigger other to follow
Opportunities - Promotion can be
misleading or ineffective
- Product range can be expanded
- Diversity into related products
- Mass appeal
- market and community demand increases ( rainy seasson )
Covid-19
- Fast market growth
BUSINESS PLAN JURIER.ID | JULY 2021
Competitor Analysis
Competitor Analysis

Price & Amount Sold

Product

Price
Competitor Analysis
 Needs Wants

Affordable Price Healthy

Modern Warmth
Instant Nature Ingredents
Key Partners Key Activities Value Proposition Customer Customer
1. Red ginger farmer Buy the red ginger powder - Long-lasting storage and no Relationships Segments
2. Package Agent from farmers on the large preservatives - Social Media (Instagram) - Around Jakarta
scale | repackage in 100gr | - Email - All age
- All Economic Status

Key Resources Channels

- Partner relation - Email
- Employee ( Marketer, etc) - Social Media Instagram
- Ginger Farm
- Computer ( Design, etc)

Cost Structure Revenue Streams

- Marketing , instagram ads, google ads Sell per-pcs Rp 25,000,- so when we sell 50 psc. We get Rp 1,250,000,-. For the net profit
- Endorse selebgram around Rp 700,000,-
- Production Cost
Contact us
Email Address
JuRier.id@gmail.com

Phone Number
+628 13501 62998

Instagram
Jurier.Id
THANK
YOU